When your potential clients leave the trade show, the only remnants of your company that they will carry with them is your literature and your trade show giveaways. Ensuring that your trade show promotional products are well thought out can drastically increase your ROI at your next trade show.

You want to give away products that directly relate to the products/services you sell. If you sell cars, perhaps you could give away a seat cover, air freshener, or perhaps a gift card to purchase gasoline for free. If you sell music players, you could hand out iTunes gift cards or classic albums. Your gift should be more generous than you are comfortable with, because this will help your image to stand out in the crowd.

Your trade show giveaways should also work well with the theme of your trade show display and the theme of your trade show literature. Your entire marketing package should be cohesive, leaving your potential clients with a good idea of who you are and what you represent.