When exhibiting at a trade show, you are essentially creating an environment to attract and meet potential clients. The trade show lighting you choose will play an important role in creating that environment. Your lights need to be bright enough to attract visitors to your booth, but not so harsh that your visitors feel uncomfortable when they arrive. It can be difficult to strike this delicate balance, but a properly lit trade show booth space is much more likely to generate positive ROI for your company.

Because your trade show booth acts much like a mobile showroom, lighting your trade show display is a lot like lighting a showroom space. Lights need to be strategically placed and directed to highlight specific parts of your display and hide other parts. You want to place the majority of your emphasis on making your company’s brand and logo memorable, but you may also choose to highlight specific products or prototypes.

There are countless lighting options available to enhance your trade show marketing campaign. LightCraft is the foremost manufacturer of trade show lighting in the United States, and Lumina lights are the most popular choice among exhibitors looking to illuminate banner stands or tabletop displays. In addition to typical lighting solutions, many of our trade show displays come with built-in lighting options. The Exhibit One line of displays come with a canopy that contains recessed lighting. We also offer light boxes for trade shows, and backlit popup towers. Creative lighting choices help to ensure that your trade show display stands out at the next convention.

If you need advice setting up your trade show lighting, please give us a call. Our trade show marketing specialists are able to help you determine your lighting needs and create a solution that works well for you. Call MODdisplays toll free at 1.877.MOD.EXPO (1.877.663.3976), or e-mail sales@moddisplays.com.