Trade Show Marketing Blog

Despite our best efforts sometimes deliveries are delayed. We could have the Exhibit ready for shipment at the correct time but because of inclement weather, miss sorting, or a host of other unforeseen problems FedEx or UPS delay the delivery. And everyone involved in exhibiting knows that a delay could be disastrous.

There are ways of minimizing these delays. First, be realistic with the person you are working with at MODdisplays. Don’t add buffer days and not tell them, if we can get the job done early we will ship it out right away. If we know all the available information we can better serve you. For example, if we are shipping it to your office and you are going to take it with you to the show and the package is delayed we can reroute it to the show. Even UPS ground packages can now be rerouted mid-transit. But the only way we can react in this situation is to have all available information.

Secondly, plan ahead. For example, take advantage of pre-show warehouses. Make decisions regarding your display needs early and try to get the exhibit itself out of the way long before the show. This will allow you time to make deal with other last minute needs right before the show. But also, don’t be scared to call us last minute, we can usually accommodate since we offer such services as free graphic design with designers who are trained to work quickly and professionally.

This leads to the other important aspect of avoiding delays: make quick decisions. The most important thing about exhibiting is actually having a display. Don’t risk delaying your exhibit because you can’t choose between which stock photos to use in the bottom corner of your graphic. Put the whole thing in perspective and focus on making good decisions quickly.

Also don’t let paying for your display hold up delivery. In most cases we need 50% up front and 50% when it ships. We can’t start producing until we have the first payment and we can’t ship without the second. It’s obvious how this could cause a problem.

And when in doubt, give us a call. We do this day in and day out so we can help you set up a timeline and get you what you need when you need it.