The colors you choose for your trade show display graphics send non-verbal signals to visitors and attendees at your show, so you need to be very careful that you are sending the right signals. Some basic colors are listed below along with the positive and negative effects they may have on your potential clients.

Red

• Positives – Indicates passion, energy, and excitement.
• Negatives – Indicates recklessness and emotion-based decision making.

Blue

• Positives – Creates a calm, soothing environment. Blue is associated with professionalism and strength.
• Negatives – Creates a feeling of coldness and depression.

Green

• Positives – Indicates comfort, peace, money, and nature.
• Negatives – Indicates greed.

Yellow

• Positives – Attracts attention better than any other color.
• Negatives – Can be distracting and disconcerting when overused.

Black

• Positives – Indicates power, modernity, and urbane culture.
• Negatives – Indicates arrogance, dishonesty, and evil.

Brown

• Positives – Indicates a desire to be unique and is associated with nature.
• Negatives – Indicates an air of informality and dirtiness.

Gray

• Positives – Stimulates creative thinking, works well as a backdrop to help other parts of your display stand out.
• Negatives – If not used well, gray can be boring and dull.

Most companies are very limited by the colors of their company, but if you have a choice about what color your trade show displays use, always think carefully about what effect your are giving off.