When exhibiting in smaller spaces, such as ten by tens or smaller, tables are usually provided by the show coordinators. These folding tables can be a great addition to your exhibit or your worst enemy, without you even realizing it. Look at your situation carefully and make wise exhibiting decisions.

If you are exhibiting with a table top display, clearly the table offers the ideal place to put your display and literature. The table then offers you a great place to add a large identifying company logo and slogans. Think ahead and look into purchasing a custom table cover with your company logo on it. And since they start under $200 with a logo, you are getting your company identity in the eyes of countless potential clients for a really low cost.

The table becomes the enemy of the exhibitor when you put the table right in the front of your booth space and stand behind it. Even if you have the custom cover, the placement of the table and your sales staff is basically saying to potential customers, “ya, we know who we are but don’t talk to us.” It sounds funny, but it is true. It is the same as a neighbor putting up a fence in their front yard. No matter how nice the fence is or how nice the neighbor, the message is the same, don’t step onto my space; and when you are at a show that is exactly what you want people to do.

We could go on to express every possible scenario of using the table and whether that set up is a good use or not, but the principles are the same. Ask yourself what message you are expressing to the attendees of the show and do you look professional. And don’t be afraid to come to the conclusion that you don’t want to use the table at all; fold it up and give it to the show personnel or stick it behind your booth. When in doubt, feel free to contact us and run your idea by our experienced sales staff.