There are thousands of websites and articles on the internet that provide information about exhibiting and event planning, but how do you know which ones to trust? When you’re spending thousands of dollars on a trade show exhibit, you need to be careful about taking advice from just anyone. Over the years, I have run across a number of websites that provide high quality information related to exhibiting, and the list below represents the websites that have stood out as the most helpful of them all:
1. Center for Exhibition Industry Research (www.ceir.org)
The Center for Exhibition Industry Research (formerly the Trade Show Bureau) compiles industry data from thousands of sources and creates detailed reports that are easy to read and understand. Whether you’re looking for demographic data related to a particular show or you’re looking to learn about general exhibiting trends, www.ceir.org is a valuable resource that should not be overlooked.
2. Trade Show News Network (www.tsnn.com)
Until recently, the Trade Show News Network was plagued by annoying advertisements, but a fresh new website design has allowed www.tsnn.com to once again make its stand as the best place to search for trade shows online. Search their extensive database by city, country, industry, or any number of factors to find the show that is perfect for your company (all for free!). You can also keep up to date with recent industry news by checking out their “shows on the move” blog.
3. Exhibitor Magazine Online (www.exhibitoronline.com)
If you work in the field of trade show marketing, and you don’t subscribe to Exhibitor Magazine, you’re missing out on a wealth of valuable insight. Each issue is full of industry news and conference information, as well as tips and tricks to help exhibitors maximize the return on their investment. Exhibitor Magazine is also a huge presence at the annual Exhibitor Show, which showcases the latest trade show display designs.
4. Biz Tradeshows (www.biztradeshows.com)
Use Biz Tradeshows to search for trade shows in any industry. Their up to date conference schedule is extensive and well organized, which allows you to find exactly what you’re looking for. Their website (although somewhat cluttered with banner advertisements) is simple to use and a great resource for any exhibitor.
5. Global Sources (tradeshow.globalsources.com)
Looking for a trade show outside the United States? Global Sources ties together the world of international commerce, allowing you to find updated information on trade shows and expos happening worldwide. Their extensive database is easy to search, and you can also search a large supplier directory to find more information about foreign display manufacturers.
6. Trade Show Week (www.tradeshowweek.com)
Trade Show Week is a great way to stay up to date on the latest industry news. You can read all about the latest labor issues with I & D workers as well as convention center updates and portable display news. In addition, you can purchase a directory of major exhibit halls and a buyer’s guide directory directly from their website. These valuable tools are a great way to make the most of your exhibiting experience.
7. The Trade Show Coach (www.thetradeshowcoach.com)
If you can get past the poor design of the website (you might feel like you’re watching a “get rich quick” infomercial instead of visiting the website of a trade show marketing professional), there is a lot of valuable information within the site. Susan Friedmann has years of experience in the trade show marketing industry, and she has written countless articles and books related to exhibiting. Her knowledge and advice has helped many trade show marketers make the most of their exhibiting programs.