The primary goal of any exhibitor should be to leave a lasting impression of your company in the minds of attendees, so branding should always be your first priority. However, once your brand has been established, you can work toward creating a unique message for the expo that embodies the ideas of your company, and your table top display and exhibit graphic systems are a great way to do that. Here are some examples of company slogans or messages that have been ingrained in the minds of business to business buyers:

• UPS - Synchronizing the world of commerce.
• AT&T - Your world. Delivered.
• FedEx - The world on time.
• Apple - Think different.
• Microsoft - Your potential. Our passion.
• Yahoo! - Do you Yahoo?
• General Electric - Imagination at work.
• 3M - Innovation.

These slogans and many others are known worldwide and are directly associated with an idea related to the company. Think of a corporate slogan as a way to say something about your company’s personality in addition to just the company name. Different types of buyers are attracted to different company personalities, so crafting your slogan carefully can help you convey a message to your clients about the type of environment you work in.

Our experienced graphic designers have worked with countless exhibitors to craft their company image for specific trade shows, and they are standing by to help you with your event. If you want to incorporate a slogan into your branding effort, we can help you create that slogan and incorporate it into your pop up display or modular exhibit. Please call 877.663.3976 (toll free) for details.