Are you looking to bore attendees senseless with your next trade show booth? It’s not as easy as you might think to be a complete failure at trade show marketing, but some companies have absolutely mastered the art of exhibiting poorly. These companies often repeat their mistakes year after year, creating recognizable patterns of incompetence. This post will outline some ways that you too can bore visitors senseless with your trade show marketing program.

1- Use the same trade show display year after year. Attendees have a much better memory than you might think, and using the same exhibit year after year is a great way to get ignored. If your booth space looks the same as it did last year, attendees will assume that you have nothing new or interesting to add to the market, and will quickly move on.

2- Use enormous blocks of text. News flash to exhibitors: No attendee will read more than 5 - 10 words of what is written on your trade show display. They quickly look at the company logo and maybe your tagline, but they stop reading before they reach your 18 bullet points about why your widget is better than Joe’s widget. If you’ve ever attended a trade show, you realize that attendees are usually on a tight schedule, and they don’t have time to read the microscopic text that you’ve carefully crafted. They glean what they can and move on.

Amazingly, companies in the portable trade show display industry often cite displays with large blocks of text as “design examples”. At MODdisplays, we would never do that to you, because we sincerely hope that you’ll succeed. If you see a website with a pop up display full of text, close your browser window immediately and never go back.

3- Use a dull, boring color scheme. Despite what you might think when you look at trade show display booths at your next show, beige is not the favorite color of attendees. Attendees love bold colors that are full of energy, and they are drawn to large, engaging images. If your exhibit is full of muted colors, you’ll probably succeed in boring visitors senseless.

Despite recent market trends, we at MODdisplays believe that boring visitors senseless is actually a bad idea. Our professional exhibit designers and highly skilled graphic designers are standing by to make sure that your booth is a big hit, so give us a call at 877.663.3976 or email us at sales@moddisplays.com.