Trade show magicians can be a great way to attract extra traffic to your exhibit space. Competition for the attention of visitors and attendees is ruthless, and anything you can do to hold the attention of passing visitors for more than a few seconds will give you an advantage over your competition.

Although trade show magicians can work wonders for your marketing program, you need to be careful to make sure that they don’t overwhelm your booth display and create an atmosphere that is unattractive to your potential clients. Especially if you sell products that cater to a serious audience, I would not recommend using magic to attract potential leads. If you sell children’s toys or video games, magic could be the perfect addition to your booth.

Typically an experienced and talented trade show magician will charge between $2,000 and $4,000 per day, but their services could be well worth the money if you generate a few key leads as a result of their work. If you decide that you want to use a magician at your event, don’t assume that every magician is the same. Like everything else in life, you get what you pay for.

In order to maximize your efforts and make your magician work for your company, you probably want to spend at least a few hours reviewing some basic selling points for your company. As a rule, every member of your exhibit staff should be properly trained before the show, and that includes your trade show magician. Your company will look unprofessional if you have staffers who do not know anything about the products and/or services offered by your company.