Trade Show Marketing Blog

Because we sell portable displays that are easy to pack down many of our customers decide to take the displays with them on their flights to the shows.  While this is a good idea sometimes, we often discourage our customers to do so and instead encourage them to ship their display to the show with FedEx or UPS.

Shipping your display is not only safer and traceable but now it is definitely more affordable.  CNN wrote an article today about this very subject.    While they were dealing with all travelers, not just exhibitors, they bring up a good point that it is often more convenient and economical to ship your luggage (or display) via FedEx or UPS rather than checking the item in with the airline.   Based on new rates with airlines, checking a display as second bag could cost you as much as $175, well above the cost of even expediting displays to the show via a common carrier.  Shipping even a 10ft pop up across the country is no more than $60 via UPS ground service.

The added cost doesn’t even take into consideration the convenience factor.  Just think about lugging a display through the airport.   Shipping it ahead of your flight will allow your display to either be on the show floor when you arrive or at your hotel, either of which are now not only cheaper but more convenient.  And when it comes to mishandling, both the airline and the common carriers will do it, UPS and FedEx are much more likely to making the mistake right.  The airlines know that it is not imperative that you have your suitcase of clothes while FedEx and UPS seem more understanding that you are a business person with a deadline.

If you’re looking to ship multiple banner stands to a single location, the Flat Banner Stand Shipping Case is right for you. Unlike most banner stand shipping cases, this option uses a clam-shell style which allows for maximum storage capacity. Despite its lightweight construction, this case is extremely durable and resilient in shipping, so you can rest assured knowing that your banner stands will arrive in one piece.

If you’re interested in purchasing a banner stand case, this system is currently available for same day shipment to anywhere in the United States or Canada. The price for the case is $215, and this price includes partitions for banner stands which will hold your systems in place.

From July 28 - July 31, TS2 2008 will take place in Hall D at the Pennsylvania Convention Center in Philadelphia, PA. TS2 2008 is a premier event for exhibition industry professionals who are interested in the latest event marketing products and cutting edge trade show exhibit design. The event is typically well attended by display retailers, trade show marketing professionals, and meeting planning specialists.

MODdisplays is always interested in keeping up to date with the latest trends in exhibiting, and our staff has been closely monitoring the event in the hopes that a few exciting products will emerge from the pack. We devote an enormous amount of energy as a company toward the research and development of new products because we understand how important it is for exhibitors to stand out at a trade show instead of blending into the crowd.

If you’re in the neighborhood, drop in on TS2 this week and I’m sure you won’t be disappointed.

Due to the instant popularity of our new popup display option, we have decided to release another popup display configuration. This setup features a pair of XRline columns connected by an arc made from curved aluminum. In addition to the aesthetic appeal of this configuration, the XRline columns provide a number of customization options that were not available before. The image below represents the Standard 10ft Popup Display with Arc, which also includes three front mount aluminum literature shelves:

This trade show display system can be purchased for $3,758 (which includes complete, unlimited graphic design service). Although literature shelves are pictured in the image above, you are free to customize your own accessories. If you prefer, you can add counters, monitors, product shelves, or other functional accessories. To customize your exhibit, please give us a call at 877.663.3976 or email sales@moddisplays.com.

We have recently added a great locking kiosk option, the K3.NLC1.   We are really excited about this option because the base of the kiosk is basically the NLC1 counter which has been very well received by many of our top clients.  The NLC1 and this new kiosk are simple to set up and don’t require any tools at all.  The kiosk is a great stand alone solution or a great addition to an Exhibit One or XRline displays.

The counter features two internal shelves with a hinged locking door.  We offer five different laminate color choices for the base of the counter, the top of the counter and even the canopy.  The canopy also offers recessed down lighting to add an even greater impact to your exhibit.

Some of the popular accessories to this and all of our kiosks are graphic wings, monitor mounts, and literature holders.  Also, don’t forget to protect your investment with a shipping case with padding.

Kiosk have quickly become one of the hottest exhibit components because the need to incorporate monitors and demo stations in your booth are more important then ever.   And along with that need is the need to securely store your computer that is driving your monitor or other valuable items.   While security varies greatly from show to show we have come across exhibitors who have had everything from a small personal items to an entire exhibits stolen from them.

Meet the newest addition to MODdisplays’ extensive line of popup displays: the Standard 10ft Popup with Kiosk. Thanks to the slim aluminum foot of the XRline displays, the kiosk is able to nest beneath our Standard line of popup displays for a clean fit. The ability to add XRline kiosks to our line of popup displays allows you to use literature shelves, monitor mounts, counters, and product shelves with your popup display (these options were previously unavailable at MODdisplays).

If you already own a popup display and need to purchase the kiosk separately, that is also an option. Purchasing our popup kiosk allows you to move your trade show exhibit into the modern age without purchasing an entirely new booth display. Our kiosks can be customized to meet the individual needs of your company, so please feel free to give us a call for more details at 877.663.3976 or email sales@moddisplays.com.

The versatility of this new system is unmatched for the price (the system pictured above retails for $3,237, which means it costs less to buy our popup system with a kiosk than to buy a full graphic popup alone from most trade show display companies). MODdisplays is able to sell high quality products for much less than the competition because we do not believe in making outrageous margins on graphic production (some companies will charge over $500 for a graphic panel that costs less than $50 to produce). Those margins are built in to cover the cost of mistakes, but we believe that we should pay for our own mistakes (not our clients).

If you’re looking for a popup display shipping case, look no further than MODdisplays. Our Standard Display Case (pictured below) is the most popular popup case on the market thanks to simple design and an affordable price. All of our full size popup displays ship in the Standard Display Case because it offers your exhibit protection in shipping and transportation. Our popup cases tilt and roll for easy transportation, making it simple to move your entire trade show booth from event to event.

Every pop up display case we sell has the option of being converted to a podium counter. This is a great feature which allows you to get even more use out of your exhibit system. If you would like to convert your popup case to a counter, we offer blue, black, and grey fabric as well as a full graphic print. All of our floor size Standard Popup Displays come with a case to counter conversion kit, which allows you to transform your case into a podium quickly and easily.

Exhibitors always want to look great - even in small spaces. Xpressions tabletop displays are becoming increasingly popular thanks to their unique look. Unlike traditional popup displays with a simple graphic wall, Xpressions tabletop displays give your exhibit a three-dimensional look that quickly grabs the attention of passing visitors and attendees. Because the graphics are smaller and more affordable, changing them out for new graphics down the road is extremely easy, even on the tightest budgets.

In addition to their unique three-dimensional look, Xpressions tabletop displays can be set up in a matter of seconds. The graphics for the Xpressions displays stay on the frame (even when it is collapsed), so expanding the frame into place is the first and last step when setting up your trade show booth for the show. Once the frame is in place, you’re ready to make a big impact in your small space.

If you have questions about our Xpressions tabletop displays, please give us a call at 877.663.3976 or email sales@moddisplays.com.

Exhibit One reception counters are made from stylish, lightweight, and durable aluminum extrusions. Unlike typical trade show counters, the reception desks we offer have two surfaces, which allows you to more effectively collect information from potential clients at your trade show.

Although reception desks can serve well at trade shows, many exhibitors also use their system in their office. A branded reception desk can be a great confidence booster for potential clients who enter your office area, and there’s no reason that an Exhibit One reception desk couldn’t function under the day to day stresses of an office.

Our systems come in a number of different sizes and shapes, allowing you maximum flexibility to find the system that works well to match the branding image of your company. By default, our reception desks come with plexi top panels and white sintra bottom panels, but every panel can be printed with either translucent or opaque panels for a clean, branded look.

For more information about our reception counters, please call 877.663.3976 or email sales@moddisplays.com.

MODDisplays offers puzzle style flooring because we feel it better meets our exhibitors needs and wants.   Our client’s enjoy portability, being able to reconfigure and affordable pricing.  The tile flooring falls right in line with those sentiments.  Puzzle Tile Flooring offers numerous advantages over other options:

1. Numerous Choices: We offer many options including Soft Carpet Flooring in 12 colors, Soft Foam Flooring in 14 colors, and Soft Wood Flooring in 2 shades so you are sure to be able to find a look that compliments your booth.
2. Affordable: Our puzzle flooring costs less up front then other options and is cheaper to maintain because you only need to replace the tiles as needed instead of larger sections.  And purchasing is usually about the same price as renting.
3. Cheap, Easy Shipping:  Tile flooring collapses down smaller and is much easier and cheaper to ship then heavy and bulky roll flooring.
4. Reconfigurable: It is easy to purchase smaller sections like a 10×10 and then later add on to it to make a 10×20 or vice versa.
5. Comfortable: Soft Foam and Soft Wood are made of foam and the Soft Carpet has a foam base so all the options add comfort to an otherwise exhausting day on the exhibit floor.
6. Durable:  Our tiles are very durable, cars have actually been driven and displayed ontop of the flooring.  And the great thing about tile flooring is if you do destroy a tile you can just buy one replacement tile instead of an entire section.
7. Easy Set Up:  Each 10×10 Section can be put down in a matter of minutes.
8. Logos and Printing:  We now offer printing and logo options for all of our flooring choices.
9. Easily Cleanable:  Our Carpets can be vacuumed and both our Foam and Wood options can be wiped down or swept.
10. Durable Shipping Cases: We offer optional shipping cases with wheels that hold 10×10 sections each and can be shipped via FedEx or UPS.