In a recent article in Entrepreneur Magazine, Nichole Torres highlighted a few of the exhibiting practices of Anna Sabino on behalf of Lucid New York Jewelry. According to the article, Sabino spent a good deal of time investigating effective trade show marketing techniques by walking other trade shows as an attendee. This experience gave her insight into what works and what doesn’t with regards to exhibiting and allowed her to make a big impression at her event.

According to the article, simple and clean exhibit design will help your company stand out in the clutter as opposed to busy and confusing exhibit design. Sabino “used mirrors and warm colors to create a pleasant and welcoming atmosphere” according to the article, which is textbook exhibiting practice. It is always important to make visitors to your booth feel welcomed and comfortable before you begin your sales pitch.

On top of all her efforts, Sabino offered a valuable service to her potential clients. She took the time to do the work for her distributors by creating an attractive display case and picking only her most popular and best-selling products so that her potential clients could easily imagine what it would be like to sell her products in their retail environment. According to the article, her sales exceeded $600,000 this year, which is great for a three-year-old startup company.