Trade Show Marketing Blog

Banner stands work well in high traffic areas because the graphic area of the banner is enormous relative to the footprint of the banner. Using a number of banner stands in a row or in a staggered formation creates the illusion of a wall, which can be used for crowd control or simply as marketing space. Many companies have found that placing banner stands in airports, shopping malls, and other high traffic areas yields a good response from passing pedestrians, which should be the goal of any marketing program.

MODdisplays recommends using Expand Quickscreen 3 banner stands (see the picture in this post for an image of a pair of small Quickscreen 3 units) in high traffic areas because of their stability and large graphic area. Also, thanks to the graphic cartridge that comes standard in all Expand Quickscreen 3 banner stands, the banner stand graphic can be swapped out in a matter of seconds. These systems can be used in pedestrian environments in the same way billboards are used in automotive environments, so the ability to quickly change graphics is a plus for advertisers.