According to Cahners Advertising Research Reports, business to business marketing efforts are primarily focused on trade publications and trade shows. At MODdisplays, we believe that trade shows are a valuable resource for businesses, and the continued growth of the trade show industry is great news for us. Take a quick look at the way B2B marketers spend their money:

•    Trade magazines 23%
•    Trade Shows 18%
•    Direct Mail 10%
•    Promotion/Market Support 9%
•    Dealer/Distributor Materials 5%
•    General magazine advertising 6%
•    Internet/electronic media 9%
•    Directories 5%
•    Telemarketing/Telecommunications 3%
•    Publicity/Public Relations 7%
•    Market Research 4%
•    Other 1%