Every exhibitor wants to maximize the return on their investment, and many exhibitors cut costs by carefully analyzing their trade show budget and removing unneeded expenses. You should never make a budget cut that will be detract from the overall quality of your marketing program, but there are many ways to reduce your expenses in ways that are largely invisible to visitors and attendees to your trade show booth. No matter how you choose to cut your budget, it’s important to keep the return on your investment in mind as the overall goal of your campaign. That being said, here are a few discrete ways you can reduce your costs:

• Take time to figure our exactly how much space you actually need before you register your space. It’s always better to exhibit in a small space that you can properly outfit and staff than to exhibit in a large space that you are unable to properly outfit and staff. Booth registration fees often represent over half of exhibiting expenses, so choosing your space wisely can save your company a lot of money.
• Keep your eyes open for discounts on show services. Electricity, water, and internet services are not free when you exhibit at a trade show, and you can often save over 50% by signing up for these services early (usually up to 30 days in advance).
• Order promotional products and trade show giveaways in bulk. Most companies use promotional items in a number of different contexts (not just trade shows), and ordering in bulk can earn deep discounts for your company.
• Avoid companies that charge rush charges for printing and exhibit services, as this can drastically cut into your trade show budget if you’re crunched for time. At MODdisplays, our model is simple: If we can possibly get it done for you, we will. We never charge rush charges no matter how tight your deadline.
• Review your invoices after the show is finished. It would not be unusual for event planners to confuse your service orders with those of a neighboring booth and charge you an exorbitant amount. By simply reviewing your invoices, you may catch a number of errors and save your company hundreds of dollars.

When you are able to keep your exhibiting expenses low, you gain an advantage over your competitors that will help you to make a bigger impact at your show. MODdisplays understands the needs of exhibitors, and we work diligently to stay within the tight budgets they have. If you have any questions, please give us a call at 877.663.3976 or email sales@moddisplays.com.