Recent studies show that exhibitors have less than 7 seconds to grab the attention of attendees at a trade show. In order to catch their eye, your marketing copy must be clear and concise. Using the active voice instead of the passive voice in your marketing copy is a great way to avoid some common mistakes in promotional language. The following sentences illustrate the difference between the active voice and the passive voice:
- Active Voice: The dog bit my hand.
- Passive Voice: My hand was bitten by the dog.
As you can see, using the active voice will keep your sentences short and to the point, while the passive voice will take your readers in a long circle before finally bringing them around to your meaning. With only seconds to grab the attention of attendees, the active voice is the obvious choice.
It’s amazing what a difference this makes.
In such a fast moving world the active voice makes sense since it gets right to the point. Great post.
This is something all sales people should learn and use.
I have never seen such impressive ideas presented in writing. Your writer has a very unique way of presenting information in such a way as to catch the reader’s attention.