Trade Show Marketing Blog

In addition to the classic Alumalite system and the brand new Alumalite Lineare, MODdisplays also offers a minimal, economical version called Alumalite Zero. This simple back wall system comes standard with a counter, shelves, and a monitor mount for only $4774.00. Despite its relatively low price, the Alumalite Zero boasts one of the easiest set up processes of any product on the market today.

Because of the large number of available wing/header configurations, Alumalite Zero can be used to create many different looks without changing the basic structure of the exhibit. Each display uses the same basic structure and same back wall graphics, but by combining the structure in different ways, you can create a nearly infinite number of custom-looking configurations.

As with nearly all of our trade show products, Alumalite Zero components can be ordered a la carte. Each display is made to order, which means you can add or remove accessories from your configuration with ease. Unlike many companies who force you to choose between limited package options or outrageous custom design fees, MODdisplays offers the best of both worlds at the best prices in the industry.

The VBurst 10ft Media Wall is the perfect system for press events, red carpet events, and marketing seminars. Using only a vector form of your company’s logo, MODdisplays can offer a simple media wall backdrop that looks professional and eye-catching. Professional business marketing firms have found that logo repetition and brand reinforcement are a great way to leave a lasting impression on viewers.

The structure of the VBurst 10ft Media Wall is made from sturdy aluminum tubing, and the graphic is printed on a washable, wrinkle-free fabric that remains on the frame even in storage and transportation. The entire media wall can be set up in less than a minute thanks to the simple frame structure. The exhibit carries a lifetime warranty against manufacturer’s defects, so there is no need to worry about a damaged frame.

To order your Media Wall today, call 877.663.3976 or email sales@moddisplays.com.

MODdisplays is proud to announce the release of Xpressions Salesmate Tabletop Displays. These lightweight, portable tabletop displays are perfect for sales reps, insurance and pharmaceutical reps, college recruiters, and small companies looking to break into the world of exhibiting. The system is compact enough to be stored in carry-on luggage or packed away in your sample case, but provides a huge branding presence at your sales meeting or conference.

The frame is similar to that of a popup display, but the graphics are made from a dye sublimated fabric material. The entire exhibit weighs less than 3lbs., making it one of the lightest and most portable tabletop trade show displays on the market today.

The Xpressions Salesmate offers a number of benefits and features, including:

• Extremely compact
• Fast and easy set up - 5 seconds
• Easy change of images for different presentations
• Fits in sample case or carry on luggage
• Creates fantastic subliminal message in the sale presentation
• Low, low cost especially for large volume orders
• Sets up just about anywhere
• Nothing on the market like it

To get your Xpressions Salesmate Tabletop Display, call 877.663.3976 or email sales@moddisplays.com today.

We recently announced the release of Alumalite Lineare, the newest portable hybrid display to hit the market. We are very excited about this new product because we believe that the sleek, modern design will complement our existing product line-up without detracting from our simple approach. But Alumalite Lineare isn’t just the next pretty face in the portable trade show display industry. This new system offers a number of previously unavailable features, one of which is the option to add a slatwall panel to the back wall of the display.

The Alumalite Lineare with Slatwall offers exhibitors a host of new opportunities for displaying products and promotional items. With slatwall in place, it’s easy to add hooks, shelving, hangrails, and much more. If you’re looking to display a number of small, packaged products, slatwall is the perfect way to create the feel of a point of purchase display with the look of a trade show booth.

If you elect to have one or both of your side panels be slatwall, you will have the choice of six laminate options, which are black, designer white, amber maple, pearwood, platinum, and brushed aluminum. These laminate options will give your slatwall a finished look that will blend in well with the color scheme of your trade show exhibit.

If you have any questions about Alumalite Lineare or any other trade show products we offer, please feel free to call 877.MOD.EXPO, or email sales@moddisplays.com.

MODdisplays is proud to announce the release of Alumalite Lineare exhibits. This unique system will compliment our already successful line of classic Alumalite displays. Every Lineare system we sell comes complete with a hinged, backlit header system and reflector panels to create a powerful graphic presence on the top of your booth. Instead of using feet (like the classic Alumalite displays), the Lineare uses returns on both ends of the exhibit for a more finished look.

In addition to traditional Alumalite accessories (such as monitor mounts, literature holders, and product shelves), there are a number of new accessories available with the Lineare system. The counter systems have been completely redesigned for a more sleek look and easier packaging, and the side panels can be customized with slatwall, which is perfect for hanging products or promotional items.

The basic structure of the Lineare exhibit system ships in two rotomolded, wheeled cases that are 51″w x 35″l x 15″h and weigh 150lbs. The entire system can be set up using only the tools provided, which means your company can save a lot of money on labor at your next event without sacrificing the look of a unique, custom trade show booth.

If you have questions about the Alumalite Lineare, please contact our helpful staff at 877.663.3976 or email sales@moddisplays.com.

No two companies are exactly alike, and every company requires a unique marketing strategy. Balancing professionalism and personality is a challenging task for a new company, but finding that balance could yield big returns on your marketing efforts.

Sometimes the industry itself demands a specific approach. A company that sells life insurance will probably maintain an air of professionalism, while a company that sells toys for young children would do well to create a more approachable feeling. As a result, companies are often forced into a particular mold that they cannot escape without doing irreparable harm to their image.

Some industries allow for a good deal of flexibility and creativity. As you shop for trade show displays, you’ll probably notice that exhibit retailers employ a wide variety of marketing styles. On some websites you’ll find pictures of staff members and their families and other personal touches, and on other websites you’ll find a rigid, corporate, and impersonal style. As a general rule, when there is less market research data available in a specific industry, marketing strategies tend to vary wildly. Companies tend to cling to something that works instead of asking themselves what works the best.

Striking a balance between professionalism and personality should leave your clients with the feeling that you are dependable, honest, and capable. Every industry is different, and you may need to be more professional or more personal to get the best results, but the only way to find out for sure is through trial and error.