Trade Show Marketing Blog

The Standard Retractable Banner Stand is now priced lower than ever before. These lightweight, durable, portable banner stands are now available for only $199. If you are looking for a display system that sets up in seconds and lasts for years, look no further.

Despite its lower price tag, MODdisplays has pledged to keep the same print quality we offer with the Orient and Imagine banner stands. Every Standard Retractable Banner Stand uses 12oz. vinyl with a 1200 DPI print. The hardware is made from high quality, light weight anodized aluminum that is specifically designed to protect your graphic for as long as you own your system.

Purchase three of these banner stands and place them side by side to create a wall of graphics that can be used as a 10ft display system. This unique solution has allowed exhibitors to create a full back wall for only $597, which has helped smaller companies move away from exhibiting in table top spaces into full-size floor booths.

If you have any questions about this exciting change, give us a call at 877.663.3976 or email sales@moddisplays.com. Let us know what you think about this exciting new option!

OneFabric displays are the newest addition to MODdisplays’ ever expanding line of affordable, durable trade show products. Although this exhibit system has been on the market for years, the price has only recently been reduced to an appropriate level. We are able to bring you a complete 10ft OneFabric system (curved or straight) for only $895, which is great for exhibitors who are working on a tight budget.

These systems use a durable, washable fabric graphic stretched around a traditional popup display frame to create a smooth look. These systems are comparable to our VBurst displays in that they work exactly the same way (although the turnaround time for OneFabric systems is 7 days instead of 2 days).

Feel free to browse our website for more information about this exciting new offering. If you have questions feel free to call 877.663.3976 or email sales@moddisplays.com.

The expression “in the driver seat” originated with car salesmen who discovered the value of putting their customers in control of the vehicle. These salesmen discovered that potential customers were much more likely to close the deal quickly when they were allowed to experience the car to the fullest extent. The experience of being behind the wheel of a car is more powerful for the potential customer than anything a car salesman can say.

If a sense of control is important to creating confidence in a person who is looking to purchase a vehicle, how can we apply this principle to the trade show environment? The answer to this question depends on the type of products and/or services you are selling, but one fact remains consistent: You need your potential customers to experience your product first hand. Simply describing it to them or providing information about your product will not be as effective as putting the product in their hands and under their control.

If you sell software or web-based computer applications, allow your customers to use the full version of your product at demo stations within your booth. By letting them experience the interface of your product first hand, they are much more likely to make a purchasing decision on the spot. Even the most effective brochure or sales pitch will leave the potential client with questions and doubts.

If you sell physical products (such as machines, gadgets, tools, or equipment), allow your potential customers to hold the product in their hand. If possible, allow them to use the product in an application similar to the way they would use the product in the real world. The tactile sensation of handling your product and using it in a practical application will reinforce a purchasing decision in your customer’s mind.

Trade shows are so successful because they afford companies the opportunity to meet their customers and potential customers face to face. If you only provide brochures, sales pitches, and branding material, you are not taking full advantage of the face to face interaction. You can send your customers brochures, sales pitches, and branding material by email, so why do that in person? The best way to take advantage of direct marketing is to put your products in the hands of your potential clients. You will be amazed with the results.

Navigating the complex world of event marketing can be a daunting task. Fortunately there are trained professionals who can be hired to simplify the process. Trade show specialists are trained professionals who understand the nuances of the trade show environment as well as strategies to help you make the most of your exhibiting program. If you are looking to hire a trade show specialist for your next event, here are some things to look for:

1- Depth of experience in the trade show industry. The most valuable lessons in trade show marketing can only be learned with time. If a trade show specialist has a wide range of experience related to trade shows, chances are good that the specialist will be a big help to your program.

2- Positive recommendations from past clients. If previous clients have been pleased with the performance of the trade show specialist, you will know for sure that they have something positive to offer to exhibitors.

3- If possible, the trade show specialist should have experienced working in your industry. If they have spent the majority of their career working in a particular industry that is unrelated to yours, you may find that their success was the result of their industry knowledge and not their knowledge of trade shows.

Trade show specialists can make a huge difference in the success of your exhibiting program, especially if you lack experience in trade show marketing. I highly recommend that you at least consider the possibility of hiring a trade show specialist before your next event.

Successful exhibitors know that it is important to grab the attention of attendees long before the show begins. If you can generate buzz and excitement about your trade show booth before the show even begins, you are much more likely to have a successful event. The internet is a great way to spread the word about your company and encourage attendees to look for your booth when they arrive at the event. Here are a few ways to get your name out:

• Submit press releases that announce your plans to exhibit at the event. If you follow established guidelines for press releases, you may be lucky enough to get your story picked up by media giants like Google and Yahoo (who regularly grab articles from press release websites), and users who are searching for news related to the trade show may find your company’s press release.
• Purchase advertising space on the show’s website. Most modern trade shows use online registration for attendees, and if you can afford to place an advertisement on those web pages, it is likely that many attendees will see your company name when they are signing up to attend the show. This is a great way to reinforce your presence and your branding image.
• Create a web page that describes the highlights of your company’s exhibit, and use search engine marketing to direct traffic to the page. When attendees search for information about the show they plan to attend on Google or Yahoo, you can have them directed to your web page which outlines your plans for the event. Directing users who are searching for information about the event to your page can be a valuable way to increase exposure.
• Be sure to update your friends and business associates on Facebook, Twitter, LinkedIn, and other social networking sites to let them know that you will be exhibiting at a particular trade show. Websites like Twitter are filled with voyeuristic users (called “lurkers”) who are interested in what you have to say, and information spreads very rapidly when lurkers republish information they find from your posts.

The internet is a powerful way to spread information about your company, and successful trade show marketing professionals always use the internet to get the word out about future events. Be creative and come up with your own marketing ideas for the internet.

Waveline displays are the most exciting trade show exhibit system to hit the market in a long time. Although they look a lot like popup displays, Waveline booths offer a lot more value for a much lower price. We are excited about the customer feedback we have received so far, and we believe that these displays will help exhibitors make the most of their trade show marketing budget. We are proud to offer a system that offers a number of advantages over traditional trade show displays, such as…

1- Waveline displays are the most affordable 10ft displays available. Purchasing an entire 10ft display with complete graphics for $845 was unheard of until now. Since Waveline units cost less than many tabletop displays, exhibitors are able to move up to bigger and more exciting venues and do more with their marketing budget.

2- The graphics for Waveline displays are produced using the latest technology in large format printing. Every Waveline display is produced using a process called dye sublimation. This process creates a durable, machine-washable fabric graphic that is guaranteed never to wrinkle or fade for as long as you own your exhibit. Dye sublimation graphics are simply better than the graphics you would receive with a traditional popup display.

3-  Setup takes less than 5 minutes. Assembling a Waveline display is very easy. The frame of the display is made from lightweight aluminum tubing that is shock-corded together for easy assembly, and the fabric graphic fits over the frame like a pillow case to create a smooth, curved wall. A sales person working alone could put together then entire exhibit with no stress at all.

As with all of our trade show displays, MODdisplays provides detailed graphic templates that make designing your exhibit a breeze, or you can let us design your exhibit for you at no charge. Every Waveline display comes with detailed setup instructions that are easy to follow, and those can be found on our website as well. If you have any doubts that this is the most exciting new trade show booth to hit the market in years, call our helpful staff at 877.663.3976 or email sales@moddisplays.com.