Navigating the complex world of event marketing can be a daunting task. Fortunately there are trained professionals who can be hired to simplify the process. Trade show specialists are trained professionals who understand the nuances of the trade show environment as well as strategies to help you make the most of your exhibiting program. If you are looking to hire a trade show specialist for your next event, here are some things to look for:
1- Depth of experience in the trade show industry. The most valuable lessons in trade show marketing can only be learned with time. If a trade show specialist has a wide range of experience related to trade shows, chances are good that the specialist will be a big help to your program.
2- Positive recommendations from past clients. If previous clients have been pleased with the performance of the trade show specialist, you will know for sure that they have something positive to offer to exhibitors.
3- If possible, the trade show specialist should have experienced working in your industry. If they have spent the majority of their career working in a particular industry that is unrelated to yours, you may find that their success was the result of their industry knowledge and not their knowledge of trade shows.
Trade show specialists can make a huge difference in the success of your exhibiting program, especially if you lack experience in trade show marketing. I highly recommend that you at least consider the possibility of hiring a trade show specialist before your next event.