Archive for the 'Articles' Category

Using Promotional Products in Trade Show Marketing

Your company’s use of promotional products could make or break your exhibiting program, so it is important to carefully consider your use of trade show giveaways before the event. Optimizing your promotional products for maximum effectiveness at a minimal cost will allow you to increase the return on your investment; making trade shows more profitable […]

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Guide to Portable Trade Show Displays

Portable trade show displays are becoming more popular with exhibitors because of the low cost of shipping and drayage, but picking the right exhibit for your company can be a tough project. There are hundreds of different models available on the internet, and which one you pick will depend on your marketing budget and what […]

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Tips for Designing Trade Show Graphics

If you have ever attended a trade show, you know that many companies struggle with designing graphics that represent their company well. Even large, nationally recognized corporations make glaring mistakes in their graphic design that could have easily been prevented with a better understanding of the trade show environment. By collecting information from designers experienced […]

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