Designing trade show graphics can be a daunting challenge, especially for a graphic designer who lacks experience in large format printing. Using bold images and large text is a great way to garner attention, but it may weaken your marketing efforts if the final product does not reflect well on your company. Creating a simple […]
Read More..>>In the most recent edition of Exhibitor Magazine, editor Travis Stanton wrote about his recent quest to find the source of a troubling statistic. Originally published in an article for Trade Show Week, a report was supposedly issued by the Environmental Protection Agency which claims that trade shows are the second biggest source of commercial […]
Read More..>>Glenda Brungardt, Hewlett Packard’s Event Marketing Manager, spoke today from 10:00AM - 10:45AM on ways companies large and small can make their trade show display systems more environmentally friendly. Tech giant HP received a lot of press in the early part of 2008 when they converted their old, 30,000-pound exhibit into a much lighter system […]
Read More..>>If you exhibit using larger trade show display systems, you will make a bigger impact at your trade show than if you exhibit in a small booth space. However, the cost of space at trade shows can put a serious dent in your marketing budget. We often recommend that our clients share booth space with […]
Read More..>>All of the stocked trade show booths we offer can be set up by one or two inexperienced staffers within an hour, but many of our custom exhibits require more skill and experience. When your trade show display is set up by specially trained personnel, you can rest assured that the process will be quick […]
Read More..>>Trade shows are demanding environments, and it can be difficult to plan for everything that could possibly go wrong within your exhibit. Keeping an emergency supply kit handy can save your company from unforeseen issues that could damage the reputation of your company. So what should be included in your emergency supply kit?
Screwdriver
Extra Light Bulbs
Cleaning […]
Over the past few decades, there has been a drastic change in the way people attend trade shows. Instead of single attendees roaming aimlessly around the trade show floor, modern attendees usually work in groups called “buying teams” that have a very targeted focus. Appealing to these teams of decision-makers is often difficult for inexperienced […]
Read More..>>Managing shipping and logistics for a trade show exhibit can be a complicated process, so why not let MODdisplays handle your display booth from start to finish? We offer exhibit storage and logistics services at a very competitive rate, which takes the burden off of your trade show marketing teams when it comes to managing […]
Read More..>>There are many programs designed specifically for lead capture and customer relationship management, and using these programs could help to bolster your trade show marketing program. Instead of coming home from an event with an enormous stack of business cards, you could come home with a detailed database full of potential leads. By categorizing and […]
Read More..>>You can increase your company’s visibility at a trade show by sponsoring a speaker for the event at which you are exhibiting. Sponsoring a speaker should constitute more than simply shelling out some cash to have your name announced along with the speaker, it should be well integrated into the rest of your trade show […]
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