Archive for the 'Exhibiting Strategy' Category

TS2 2008 Trade Show

From July 28 - July 31, TS2 2008 will take place in Hall D at the Pennsylvania Convention Center in Philadelphia, PA. TS2 2008 is a premier event for exhibition industry professionals who are interested in the latest event marketing products and cutting edge trade show exhibit design. The event is typically well attended by […]

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New Popup Display Option

Meet the newest addition to MODdisplays’ extensive line of popup displays: the Standard 10ft Popup with Kiosk. Thanks to the slim aluminum foot of the XRline displays, the kiosk is able to nest beneath our Standard line of popup displays for a clean fit. The ability to add XRline kiosks to our line of popup […]

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Go Portable, Save Thousands

Portable trade show displays are the wave of the future. Rising gas prices have resulted in increased transportation costs, which encourages exhibitors to buy trade show booths that can be shipped all around the country via UPS or FedEx. Standard exhibits must be shipped in advance to pre-show warehouses in order to be set up […]

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A Convenient Booth

In the most recent edition of Exhibitor Magazine, editor Travis Stanton wrote about his recent quest to find the source of a troubling statistic. Originally published in an article for Trade Show Week, a report was supposedly issued by the Environmental Protection Agency which claims that trade shows are the second biggest source of commercial […]

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Hewlett Packard Setting the Tone

Glenda Brungardt, Hewlett Packard’s Event Marketing Manager, spoke today from 10:00AM - 10:45AM on ways companies large and small can make their trade show display systems more environmentally friendly. Tech giant HP received a lot of press in the early part of 2008 when they converted their old, 30,000-pound exhibit into a much lighter system […]

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Share Your Booth Space

If you exhibit using larger trade show display systems, you will make a bigger impact at your trade show than if you exhibit in a small booth space. However, the cost of space at trade shows can put a serious dent in your marketing budget. We often recommend that our clients share booth space with […]

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Installation and Dismantling (I&D) Services

All of the stocked trade show booths we offer can be set up by one or two inexperienced staffers within an hour, but many of our custom exhibits require more skill and experience. When your trade show display is set up by specially trained personnel, you can rest assured that the process will be quick […]

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Planning for Wise Exhibitors

If you’re planning to exhibit at a trade show in the near future, you should develop a detailed exhibiting plan the includes the following information:

Exhibiting Objectives - What do I want to accomplish through my trade show marketing program? Your objectives should be clearly spelled out so that you can measure your success after the […]

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Trade Show Software Tools

There are many programs designed specifically for lead capture and customer relationship management, and using these programs could help to bolster your trade show marketing program. Instead of coming home from an event with an enormous stack of business cards, you could come home with a detailed database full of potential leads. By categorizing and […]

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Sponsor a Trade Show Speaker

You can increase your company’s visibility at a trade show by sponsoring a speaker for the event at which you are exhibiting. Sponsoring a speaker should constitute more than simply shelling out some cash to have your name announced along with the speaker, it should be well integrated into the rest of your trade show […]

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