Multimedia Exhibiting

CES 2009 Comes to a Close

Exhibitors and attendees both noticed that CES had a much smaller and more relaxed feeling this year compared to 2008, but many show-stopping products were unveiled this year. According to Engadget’s CES Article, Palm stole the show, but HDTV-related gadgets were also a big draw at CES 2009.

One of the most interesting products I saw was the 50-inch multitouch TV from Samsung. Although I couldn’t think of any practical uses for this device, it was definitely a lot of fun watching people play with images and use the built in chalkboard. Like almost every product at the Consumer Electronics Show, the TV was outlandish and impractical, but isn’t that what defines CES after all?

Although CES was smaller than usual this year, it wasn’t near as small or under-attended as many experts predicted. The trade show industry still appears to be going strong despite the downturn in the American economy. With the prospect of Apple exhibiting at CES in 2010, the biggest of all trade shows should get even bigger next year.

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Exhibit Showcase: Week 2

  • Display Type: XRline
  • Booth Size: 10′ x 20′ (also converts to 10′ x 10′)
  • Special Accommodations: Monitor mounts, back wall literature holders, locking counter.
  • Price Range: $10,000 – $20,000
  • Turnaround Time: 5 business days
  • Setup Time: 1 – 2 hours

XRline Custom Exhibit

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Exhibit One Laminate Colors

Posted by Andy Keeler on September 03, 2008
Green Trade Show Displays, Multimedia Exhibiting, Trade Show Displays / No Comments

MODdisplays offers Exhibit One displays with many different laminate color options. This allows you to customize the look of your exhibit to match your branding. There is no up-charge to change the laminate color before purchase, and the default option is black.

Exhibit One Laminate Colors

If you have any questions about our laminate color choices, give us a call at 877.663.3976 or email sales@moddisplays.com.

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Accessorize Your Popup Display

Posted by Andy Keeler on August 30, 2008
Multimedia Exhibiting, New Products, Trade Show Displays / No Comments

Standard 10ft Popup with KioskIf you’ve ever attended a trade show, you know that popup displays tend to dominate the landscape. Exhibitors love popup displays because they are easy to set up, affordable, lightweight, and provide a large graphic backdrop. As more and more exhibitors have began to incorporate multimedia into their trade show booths, popup exhibits became less popular. With the release of the Standard 10ft Popup with Kiosk, MODdisplays has devised a system that allows exhibitors to have the convenience of a popup display with the flexibility of a modular hybrid exhibit.

The foot of the kiosk slides neatly under the frame of the popup, allowing the kiosk to fit flush against the back wall of your popup exhibit. Monitors, literature holders, product shelves, counters, and clothing racks can be added to the kiosk to create a custom look that meets the needs of your company. Thanks to the modular nature of the kiosk, accessories can be added long after your exhibit is purchased, which means your company will have plenty of room to grow into a full-featured exhibit in the years to come.

The Standard 10ft Popup Display with Arc is another modular popup booth that has quickly become on of our best-selling products. This unit uses two kiosks connected by a stylish section of curved aluminum. Despite the stylish appearance of our unique popup systems (you won’t find these units anywhere else on the market), they can be set up in as little as 20 minutes, and they can be shipped via UPS or FedEx. Like every trade show display from MODdisplays, these units are designed with style and portability in mind.

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Attendees Using Twitter

Posted by Andy Keeler on August 27, 2008
Multimedia Exhibiting, Trade Show Marketing, Trade Show Trends / No Comments

If you have ever attended a trade show, chances are good that you have found yourself stuck listening to a boring sales pitch from an unqualified sponsored trade show speaker. At conferences across the country, more and more attendees have been using Twitter to quickly and quietly communicate with other attendees during speeches and panels. When a discussion panel gets off track and ventures onto topics that are not interesting for the majority of listeners, attendees working together can redirect the course of the discussion by collaborative “tweeting” to get things back on track.

According to a Fortune article, attendees have taken drastic steps to redirect boring discussion panels and speakers. In one specific case, conversation in a chat room (during the conference) caused a revolution against the discussion panel. “One person finally stood and requested permission to ask a question. They said ‘No’, and he said, ‘The whole room is behind me. I’m going to ask it anyway’.” When attendees are able to take control of the topics of discussion at conferences, both sides win. The goal (at least in part) of discussion panels and speakers is to relay valuable information to attendees, and when attendees can choose what they want to hear, this only gets easier.

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Power Requirements at Trade Shows

Posted by Andy Keeler on August 16, 2008
Exhibiting Strategy, Multimedia Exhibiting / 1 Comment

Electricity at trade shows is billed based on your actual usage. Many exhibitors are shocked to learn the cost of electricity, even if it was advertised in the exhibiting agreement. Personally, I don’t know the difference between a watt and a volt, but typically exhibit electricity is billed by wattage, and here is the wattage used for a number of common power consuming appliances (thank you Exhibitor Magazine):

  • TV: ~50 watts
  • Sound System: ~75 watts
  • Computer: ~400 watts
  • Fax Machine: ~60 watts
  • LCD Projector: ~300 watts
  • DVD Player: ~50 watts
  • 50-inch Plasma: ~500 watts

If you have to pre-order your electricity, always order more than you need. It would be disastrous if you ran out in the middle of your event.

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Exhibiting With Multimedia

Modern trade show exhibits are almost always outfitted with multimedia components such as monitors or speakers. Adding multimedia and internet connectivity to your trade show booth makes sharing information quicker and easier than ever, which has dramatically increased the profitability of trade shows for companies that do business online.

There are a number of different uses for multimedia at a trade show, and your exhibit space should be oriented in a way that functions best for your needs. If you want to use the internet to share private pricing lists or provide a brief glimpse into the members only section of your website, you may want to put your computer in a more private location to avoid snooping from competitors. If you want to share a marketing video to relay information about your products and services, you would probably want to have your computer in a prominent place to attract attention from passing visitors and attendees. Think carefully about how you plan to use multimedia and let that determine the way you organize your trade show booth components.

When incorporating multimedia into your trade show display, you should be careful to ensure that your multimedia components do not overshadow your exhibit. Monitors, demo stations, and computers should be accessible, but should not obstruct your sales staff from engaging visitors and attendees. Visitors should feel welcome in your space, not crowded and disoriented. Purchasing a trade show display that is designed to hold monitors and manage computer wiring is a great way to make sure that your multimedia has a prominent place in your exhibit without taking up valuable real estate.

Many exhibitors make the mistake of improperly lighting their trade show displays in a way that detracts from the appeal of the multimedia. It is always a bad idea to have harsh exhibit lighting directly shining on your monitor, as this will cause unwanted glare on the screen. If your presentation is hard to see because of improper lighting, visitors and attendees will quickly lose interest and move to another exhibit to find what they are looking for. Lighting your monitor from above is always a good idea, as this draws attention to your multimedia without creating a glare on the screen.

When using multimedia, be sure to correctly adjust the volume to avoid problems with attendees as well as neighboring exhibitors. Many shows strictly regulate the volume of your presentations for the sake of nearby exhibitors, so be sure to read up on the rules before planning your demonstrations. It is also important that your sales staff be able to effectively communicate with visitors and attendees. Your booth staffers should never have to struggle to speak over the sound of your multimedia, as this will make your potential clients uncomfortable and will detract from the overall feel of your trade show booth system.

Using multimedia in your next trade show exhibit is critical if your company deals online in any way. Building a good web presence and effective online marketing material is a great way to show attendees that your company is highly professional and willing to keep up with changing market demands.

About the Author:
Andy Keeler is the President of MODdisplays, a leading provider of portable trade show displays and trade show booths. If you’re shopping online for Exhibit One displays or XRline displays, look no further than MODdisplays for your exhibiting needs.  MODDisplays can be found online at:  http://www.moddisplays.com.

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