New Products

MODdisplays Releases Alumalite Lineare Displays

Alumalite Lineare DisplaysMODdisplays is proud to announce the release of Alumalite Lineare exhibits. This unique system will compliment our already successful line of classic Alumalite displays. Every Lineare system we sell comes complete with a hinged, backlit header system and reflector panels to create a powerful graphic presence on the top of your booth. Instead of using feet (like the classic Alumalite displays), the Lineare uses returns on both ends of the exhibit for a more finished look.

In addition to traditional Alumalite accessories (such as monitor mounts, literature holders, and product shelves), there are a number of new accessories available with the Lineare system. The counter systems have been completely redesigned for a more sleek look and easier packaging, and the side panels can be customized with slatwall, which is perfect for hanging products or promotional items.

The basic structure of the Lineare exhibit system ships in two rotomolded, wheeled cases that are 51″w x 35″l x 15″h and weigh 150lbs. The entire system can be set up using only the tools provided, which means your company can save a lot of money on labor at your next event without sacrificing the look of a unique, custom trade show booth.

If you have questions about the Alumalite Lineare, please contact our helpful staff at 877.663.3976 or email sales@moddisplays.com.

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New Soft Wood Flooring Colors

Soft Wood FlooringMODdisplays now offers three additional styles of our soft wood flooring. In addition to light oak and dark oak flooring, we now offer our soft flooring in walnut, cherry, and red oak. Soft wood flooring is our most popular flooring solution, and these new colors are a great complement to our selection.

All of our soft wood flooring is 5/8″ thick, which provides exhibitors and attendees with plenty of cushioning during the show. Each 2′ x 2′ section of flooring comes with its own set of end and corner pieces (as pictured), which means you can make a variety of shapes with your flooring beyond just a simple 10′ x 10′ square. Unlike with large sections of roll flooring, if your tiles ever become dirty or damaged, you can replace them individually.

We are very excited about offering these new colors, as we have received many requests for better flooring selection in the past. If you have any questions or comments about our trade show flooring section, let us know! To order your own section of exhibit flooring, call 877.663.3976 or email sales@moddisplays for details.

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New Locking Counter Options

Locking Counters

MODdisplays just released a number of new locking trade show counter systems to our ever-expanding line of trade show products. In addition to keeping your valuable components safe while you are exhibiting, these stylish units can attract attention to your trade show booth. Each of our new locking counters is equipped with aluminum standoffs that are designed to hold translucent plexi material or custom cut graphics.

Like all of our trade show counters, these new units can be assembled without the use of tools. Using thumb screws with pre-drilled holes and set screws, each locking counter can be set up in a matter of minutes. Each system comes in a variety of laminate colors, including fusion maple, designer white, black, graphite nebula, and metallic silver.

If you have any questions about our locking counter systems, please call 877.663.3976 or email sales@moddisplays.com.

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MODdisplays Now Offers Promotional Products

Posted by Lindsay Jenkins on December 17, 2008
New Products, Press Releases, Trade Show Marketing / 6 Comments

promotional productMODdisplays now offers a selection of promotional products to help your company increase brand awareness at your next trade show. It is a proven fact that trade show giveaways can help improve the return on your investment at your next event. Whether you’re looking for a branded pen, bag, notebook, stress ball, or lanyard, MODdisplays has a wide selection to choose from. Please visit www.moddisplays.com for more details.

Trade shows usually last six to eight hours, and offer time for booth staffers to interact with potential clients. Unless you make a big impression on your target audience, there is little hope that potential clients will remember your company’s brand. Sending potential clients away with branded giveaway items is a great way to make sure that you are not forgotten. High quality promotional items may remain in use for years, which serves as a constant reminder of your company.

“Our line of trade show products is constantly expanding and improving, and the addition of promotional items to our catalog complements our existing product line,” said Ben Hughes, Director of Sales at MODdisplays. “Although we will always focus our primary attention on the sale of trade show displays, many of our clients have expressed interest in purchasing trade show giveaways from our website as well. Our primary concern is to make shopping for trade show products easy and affordable for our clients, and we believe that the addition of promotional products is a step in that direction.”

Clients who order promotional products from MODdisplays will receive the same exceptionally quick service and dedicated attention as clients who order large trade show exhibits. MODdisplays has streamlined the process for ordering trade show booth packages to ensure that every order is fulfilled smoothly and every product arrives as expected. If you have any questions about the process at MODdisplays, call 877.663.3976 or email sales@moddisplays.com.

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Exhibit Showcase: Week 2

  • Display Type: XRline
  • Booth Size: 10′ x 20′ (also converts to 10′ x 10′)
  • Special Accommodations: Monitor mounts, back wall literature holders, locking counter.
  • Price Range: $10,000 – $20,000
  • Turnaround Time: 5 business days
  • Setup Time: 1 – 2 hours

XRline Custom Exhibit

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Accessorize Your Popup Display

Posted by Andy Keeler on August 30, 2008
Multimedia Exhibiting, New Products, Trade Show Displays / No Comments

Standard 10ft Popup with KioskIf you’ve ever attended a trade show, you know that popup displays tend to dominate the landscape. Exhibitors love popup displays because they are easy to set up, affordable, lightweight, and provide a large graphic backdrop. As more and more exhibitors have began to incorporate multimedia into their trade show booths, popup exhibits became less popular. With the release of the Standard 10ft Popup with Kiosk, MODdisplays has devised a system that allows exhibitors to have the convenience of a popup display with the flexibility of a modular hybrid exhibit.

The foot of the kiosk slides neatly under the frame of the popup, allowing the kiosk to fit flush against the back wall of your popup exhibit. Monitors, literature holders, product shelves, counters, and clothing racks can be added to the kiosk to create a custom look that meets the needs of your company. Thanks to the modular nature of the kiosk, accessories can be added long after your exhibit is purchased, which means your company will have plenty of room to grow into a full-featured exhibit in the years to come.

The Standard 10ft Popup Display with Arc is another modular popup booth that has quickly become on of our best-selling products. This unit uses two kiosks connected by a stylish section of curved aluminum. Despite the stylish appearance of our unique popup systems (you won’t find these units anywhere else on the market), they can be set up in as little as 20 minutes, and they can be shipped via UPS or FedEx. Like every trade show display from MODdisplays, these units are designed with style and portability in mind.

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Launching a New Product

Every year thousands of new and improved products are launched across the United States. The vast majority of those products go unnoticed by the broader marketplace, which results in reduced sales volume for manufacturers and unnecessarily limited options for consumers. So what can be done to ensure that your new product gets noticed by the right people?

A successful product launch typically requires a detailed marketing plan that includes the creation of marketing material for retailers, timely press releases both in print and on the web, email marketing,  and strategic trade show marketing. When these elements combine, your product launch can quickly gain traction and generate revenue for your company.

Before initiating a marketing campaign to launch your product, you need to make sure that your product is completely finished (please note that “finished” does not mean “perfected”, as no product will ever be perfect). Your prototype should be fully functional, and the design and development process should be completely finished. Creating a marketing campaign for a completed product is much easier than creating a marketing campaign for a half-completed product.

The first step toward launching your new product is to create marketing material for retailers. Take numerous photos of your product from every imaginable angle. Make sure you have a number of photos of your product in use, as this instills confidence in your potential clients. Choose a name for your product that is unique and memorable, and write a number of short descriptions that could be used in brochures or pamphlets to market the product. Design your packaging, making sure to keep it consistent with the other products your company offers. The more work you do for your retailers, the more likely they will be to sell your product.

Once your marketing material has been created, it’s time to announce the arrival of your product. Writing a press release is a great way to get your product in front of thousands of readers. Your press release should be worded as a sales pitch, and you should be careful to be concise yet thorough when writing about your product. Be sure to mention the name of your product in the title of the press release, and link the press release to a website for your product or your company website (provided it prominently features the new product).

Email marketing is another great way to get your product in front of your target audience. If you already have an email list of the important figures in your industry, you have an advantage. If not, you can often find email addresses by looking through the website of a recent industry trade show. Your email should quickly and concisely educate your readers on the new product you offer, specifically focusing on what makes it different or better than other products on the market.

The final step in your product launch is to exhibit at an industry event. Getting your product in front of your target audience in person is a great way to convince them that you offer a quality product at a good price. You will need to reserve a trade show booth and purchase an exhibit. You may also need accessories such as trade show lights or booth flooring to help highlight your product and set yourself apart from other companies. Careful placement of your exhibit lighting can highlight your product without overshadowing your company’s brand.

Once your product has been successfully launched, your work doesn’t stop there. Continue to hone and refine your marketing material, and your investment will pay off.

About the Author:
Andy Keeler is the President of MODdisplays, a leading provider of portable trade show displays and trade show booths. If you’re shopping online for Exhibit One displays or XRline displays, look no further than MODdisplays for your exhibiting needs.  MODDisplays can be found online at:  http://www.moddisplays.com .

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