Popup displays are the most popular portable trade show displays on the market today. Since their invention over 30 years ago, exhibitors have found that these exhibits reduce the overall cost associated with exhibiting, but do not require that they sacrifice a professional look and feel. Full graphic popup displays dominate the trade show landscape, reigning as the enduring and undisputed king of portable trade show booths. If you have ever attended or exhibited at a trade show, you probably understand how popup displays work, but this article will answer some common questions about the structure and the graphics of the popup exhibits from MODdisplays.
Why are your popup displays so much cheaper than those sold by other exhibit houses?
This question has two answers:
1- We don’t believe our customers should have to pay for our mistakes. Graphic houses across the country charge outrageous prices for popup display graphics because they need to cover the cost of all the panels that they printed or produced incorrectly. Small printing operations with inexperienced equipment operators make tons of mistakes, and they will often need to reprint your graphics 2 or 3 times before they get it right. Unfortunately, the customer usually eats the cost of those reprints, even though they had nothing to do with the mistake.
2- MODdisplays consciously chooses to make less money per exhibit in order to keep costs down for our network of clients. In order to make any money at all, MODdisplays needs to sell exhibits for more than it costs us to produce them. Many of our competitors will charge their clients $400 or $500 for a popup display graphic panel when it costs them almost nothing to produce. This is highway robbery, plain and simple. In the 1990’s, popup display graphics legitimately cost much more than they do now, but with new advances in printing technology there is no excuse to charge so much for popup display graphics.
How long will it take me to set up my popup display?
No popup display should ever take more than 30 minutes to set up, even the first time. With practice, you should be able to set up an entire 10ft popup unit in less than 10 minutes. Exhibitors love the quick set up because it allows them to mingle on the show floor with other exhibitors and attendees instead of wasting valuable time setting up their exhibit.
What kind of graphics are used with my popup display?
Popup display graphics are printed on high quality photographic paper, and then thermally laminated. The inkjet printers that produce our popup display graphics are capable of printing at over 1200 DPI, which will result in extremely high quality output. Laminating your graphic panels protects them from scratches or damage during shipping, and helps them to keep their shape even when they are applied to your popup display frame.
What are “magnetic channel bars” and how are they used in the context of my popup display?
Magnetic channel bars attach to the frame of your popup display in order to hold your popup display graphics. You should never buy a popup display that does not offer a direct magnet-to-magnet connection, as magnet-to-metal exhibits will cause your booth graphics to have alignment issues. Our channel bars attach to our popup frame magnetically, which means they can be attached to your exhibit much more quickly than those that need to “snap” into place.
How will my popup display ship?
Your entire exhibit will ship in a durable, rugged shipping case that is specifically designed for popup displays. One compartment within the case is designed to hold the graphics, while the other compartment will hold your hardware. The lights for your popup fit neatly into the lid, which leaves you with plenty of extra room to store literature and other accessories within your case.