Archive for the 'Trade Show Marketing' Category

The XRline Canopy

Modern exhibitors are interested in well-designed, packaged solutions as opposed to purchasing components from a number of different systems and combining them to work as a single unit. The structure of XRline displays is made from aluminum extrusions, which can accept a wide variety of accessories that are designed specifically to match the look and […]

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Simple Design, Big Impact

Designing trade show graphics can be a daunting challenge, especially for a graphic designer who lacks experience in large format printing. Using bold images and large text is a great way to garner attention, but it may weaken your marketing efforts if the final product does not reflect well on your company. Creating a simple […]

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Go Portable, Save Thousands

Portable trade show displays are the wave of the future. Rising gas prices have resulted in increased transportation costs, which encourages exhibitors to buy trade show booths that can be shipped all around the country via UPS or FedEx. Standard exhibits must be shipped in advance to pre-show warehouses in order to be set up […]

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Modern Exhibit Design

If you want your trade show display to blend in and look the same as every other booth at your next event, then you’ve found the wrong company. At MODdisplays, we are tired of boring, mundane exhibits, and we believe that a great look can be achieved with any size budget and any size space. […]

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A Convenient Booth

In the most recent edition of Exhibitor Magazine, editor Travis Stanton wrote about his recent quest to find the source of a troubling statistic. Originally published in an article for Trade Show Week, a report was supposedly issued by the Environmental Protection Agency which claims that trade shows are the second biggest source of commercial […]

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Hewlett Packard Setting the Tone

Glenda Brungardt, Hewlett Packard’s Event Marketing Manager, spoke today from 10:00AM - 10:45AM on ways companies large and small can make their trade show display systems more environmentally friendly. Tech giant HP received a lot of press in the early part of 2008 when they converted their old, 30,000-pound exhibit into a much lighter system […]

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Share Your Booth Space

If you exhibit using larger trade show display systems, you will make a bigger impact at your trade show than if you exhibit in a small booth space. However, the cost of space at trade shows can put a serious dent in your marketing budget. We often recommend that our clients share booth space with […]

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Installation and Dismantling (I&D) Services

All of the stocked trade show booths we offer can be set up by one or two inexperienced staffers within an hour, but many of our custom exhibits require more skill and experience. When your trade show display is set up by specially trained personnel, you can rest assured that the process will be quick […]

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Using Promotional Products in Trade Show Marketing

Your company’s use of promotional products could make or break your exhibiting program, so it is important to carefully consider your use of trade show giveaways before the event. Optimizing your promotional products for maximum effectiveness at a minimal cost will allow you to increase the return on your investment; making trade shows more profitable […]

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Understanding the Modern Attendee

Over the past few decades, there has been a drastic change in the way people attend trade shows. Instead of single attendees roaming aimlessly around the trade show floor, modern attendees usually work in groups called “buying teams” that have a very targeted focus. Appealing to these teams of decision-makers is often difficult for inexperienced […]

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