Trade Show Marketing

Waveline 10 x 20 Trade Show Displays

Posted by Andy Keeler on August 26, 2013
Trade Show Displays, Trade Show Marketing / No Comments

Waveline 10 x 20 Trade Show DisplayWaveline 10 x 20 trade show displays are an affordable way to make a big impact in your inline exhibit space. The clean design and easy set up make these systems a favorite among new exhibitors as well as seasoned trade show marketing professionals, and the large graphic area gives you plenty of room to showcase your brand. Every 10 x 20 Waveline display we offer can be assembled and disassembled in a matter of minutes, saving your booth staffers valuable networking time.

These booth systems offer a wide variety of options and configurations. Whether you need support for multimedia, lighting, counters, or product shelving, the Waveline system is a fully supported product line with many accessories to choose from. As with every trade show exhibit we sell, graphic design is included at no charge. Our in-house graphic design team specializes in trade show marketing, with thousands of happy exhibitors every year receiving custom designs and reporting good experiences.

Give us a call at 877.MOD.EXPO or email sales@moddisplays.com today for more information.

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What Is Engagement Marketing?

Posted by Andy Keeler on August 13, 2013
Trade Show Marketing / 1 Comment

Successful trade show marketing professionals see attendees as more than just passive receivers of marketing information, but active participants in the evolution of the company they are promoting. Engagement marketing attempts to connect attendees more directly with a company and its products by encouraging active participation, honest feedback, and real dialogue. The idea is that potential customers can’t communicate with the brands themselves, they must communicate with the people associated with those brands. Gone are the days when “keeping your brand in front of the customer” was critical to your exhibiting success, since “keeping your customers engaged with real people” has proven itself to be the more successful approach by any reasonable metric.

With the advent of social media, customers are able to connect companies with the people who represent them more easily than ever before. Potential customers want to trust human beings, cooperate with human beings, and build rapport with human beings, but those desires can be leveraged to generate positive brand association and brand loyalty. Social media outlets such as Facebook, Twitter, and LinkedIn allow customers to engage directly with real people at your company, which works to build trust and rapport. Contrasted with other marketing methods such as email marketing, these social media giants allow information to flow in two directions, providing more opportunity for positive experiences on both sides.

A well designed trade show display is only one part of a successful exhibiting program. Engaging your customers and encouraging them to interact directly will (hopefully) lead them to have positive experiences with your company, which will leave a much more lasting impression than one way communication.

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Waveline 10ft S Trade Show Display

Posted by Andy Keeler on August 12, 2013
Trade Show Displays, Trade Show Marketing / No Comments
Waveline 10ft S Trade Show Display

Waveline 10ft S Kit

The Waveline 10ft S Kit is an affordable way to give your trade show booth a unique feel. This system uses lightweight aluminum tubing for the frame of the display and premium dye sub fabric graphics that are crisp and vibrant. The entire trade show exhibit weighs less than 20lbs, making it easy to carry for one person and inexpensive to ship. The durable shipping case (included) converts to a counter thanks to a flexible fabric graphic that can be stretched over it, and a zipper in the back allows room for storage during the show. Each Waveline 10ft S Kit also comes with two LED lights, designed to give your back wall a boost and use minimal electricity during the show.

As with every trade show display we sell, graphic design and custom exhibit renderings are included at no charge to you. MODdisplays’ team of experienced exhibit designers will help you get your message across effectively, and the mock ups they provide will make sure you understand exactly what you’re buying when you pull the trigger on a purchase. The simplicity and ease of use of this system make it an effective trade show marketing tool, so what are you waiting for? Call 877.663.3976 or email sales@moddisplays.com today.

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iPad and Tablet Stands

XV-acc-ipad-C1-2TIf you’re looking for a sleek, modern iPad stand for trade shows, look no further than MODdisplays. Tablets are quickly becoming the most popular electronic devices in use at trade shows. Exhibitors are using them to track leads, showcase products and services, and make the experience more interactive for attendees. MODdisplays offers a number of iPad and tablet stands that allow you to meet potential clients where they are. Whether you want to use your tablet as an extra salesperson that never gets tired, or integrate it as a passive display for catalogs or videos, we have a solution that will work for you. If you have any questions, feel free to email sales@moddisplays.com or call 877.663.3976 for more information.

Modular Island 20′ x 20′ Exhibits

In keeping with our efforts to improve our selection of 20′ x 20′ trade show exhibits, MODdisplays is proud to release our new modular exhibit packages. These fully customizable systems can be designed to fit the needs of any exhibitor, but they are still made from stocked booth components to ensure quick turnaround and easy assembly. As with our basic 20′ x 20′ packages, we designed spaces that make sense and considered a wide range of functionality without sacrificing aesthetically. Our modular exhibits can accommodate common needs such as lockable storage, large monitor displays, conference rooms, meeting spaces, demo kiosks, and much more.

Every package we sell comes complete the exhibit components shown in the photos, including hanging signs, graphics, counters, lighting, monitor mounts, literature holders, and product shelves. Included but not pictured are shipping case(s) as needed, graphic design from our experienced team, and free custom renderings to help you figure out which layout works best for the needs of your company. In an effort to simplify the process of buying a trade show display, we have done our best to cut out all the headaches and provide economical solutions that meet our clients needs. If you have any questions feel free to contact us at 877.663.3976 or email sales@moddisplays.com.

Xpress Yourself!

Xpressions Displays

Waveline B Series Released

As the first portable 10 x 10 trade show display to be available for less than a thousand dollars, the Waveline display revolutionized exhibiting. MODdisplays was one of the first companies to offer Waveline exhibits, and we are happy to release Waveline B Series for sale. This exciting new exhibit is vertically curved, and comes with a monitor mount, two lights, and a shelving system for added functionality. The newly designed case converts to a counter to complete your 10 x 10 environment, and a counter graphic is included in the price.

At just $1,695, the Waveline B Series package offers a complete environment for a 10 x 10 space. Because the entire exhibit weighs less than 40 pounds, it can be shipped via UPS or FedEx inexpensively using the case provided, which will save your company money as you move your exhibit from show to show. Low cost of ownership is important to seasoned exhibitors, and the Waveline B Series package will provide an inexpensive but professional environment for years to come.

If you have any questions about the Waveline B Series or any other trade show exhibit we offer, feel free to leave a comment or contact our sales department at 877.663.3976.

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Custom Looking Exhibits From Stocked Components

VK 1032MODdisplays specializes in custom-looking trade show exhibits made entirely from stocked exhibit hardware. Our extensive line of aluminum hardware and accessories allows our exhibit designers to create spaces that are tailored to the needs of your company without the expensive design fees associated with custom exhibit houses. Our graphic design and exhibit design services are available at no cost, and our trained professionals have years of experience creating effective trade show booths.

MODdisplays can offer much faster turnaround times and lower prices than typical custom exhibit houses because all of our display components are stocked at various warehouses scattered across the United States. Surprisingly, the ability to fabricate custom parts for your exhibit adds very little additional functionality. In short, we can create almost anything that a custom exhibit house can create, but at a much cheaper cost and a much quicker turnaround time. Once the design of your exhibit is complete, all that’s left is to pull your hardware components off the shelf and print your graphics.

If you have a quote from a custom exhibit house that seems unreasonable, let MODdisplays take a look to see if there is anything we can do to reduce your costs or speed up your turnaround time. Our friendly, knowledgeable industry professionals are standing by to help. Call 877.663.3976 or email sales@moddisplays.com for more information.

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Inexpensive 10ft Display Options

Most exhibitors start out with table top displays and progress to larger exhibits as their trade show marketing program picks up steam. In the past, floor displays were cost-prohibitive to many companies, but today there are many inexpensive options that allow small businesses to move immediately into 10′ x 10′ spaces. These options allow exhibitors to make a big impact on a small marketing budget, making their trade shows more profitable than ever before. Take a look at a few of the affordable options we offer below:

Standard Retractable Banner Stand Wall$597 (includes graphic design)

OneFabric 10ft Curved Display$895 (includes graphic design)

Waveline 10ft Curved Display$845 (includes graphic design)

If you have any questions about these affordable trade show displays, please call 877.663.3976 or email sales@moddisplays.com to speak with one of our professional exhibiting consultants.

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Standard Retractable Banner Stand

Posted by Andy Keeler on July 31, 2009
Banner Stands, Trade Show Marketing, Trade Show News / No Comments

Standard Retractable Banner StandThe Standard Retractable Banner Stand is now priced lower than ever before. These lightweight, durable, portable banner stands are now available for only $199. If you are looking for a display system that sets up in seconds and lasts for years, look no further.

Despite its lower price tag, MODdisplays has pledged to keep the same print quality we offer with the Orient and Imagine banner stands. Every Standard Retractable Banner Stand uses 12oz. vinyl with a 1200 DPI print. The hardware is made from high quality, light weight anodized aluminum that is specifically designed to protect your graphic for as long as you own your system.

Purchase three of these banner stands and place them side by side to create a wall of graphics that can be used as a 10ft display system. This unique solution has allowed exhibitors to create a full back wall for only $597, which has helped smaller companies move away from exhibiting in table top spaces into full-size floor booths.

If you have any questions about this exciting change, give us a call at 877.663.3976 or email sales@moddisplays.com. Let us know what you think about this exciting new option!

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