Trade Show Trends

Introducing Waveline Media Trade Show Exhibits

waveline media trade show displayWaveline Media trade show displays combine the simplicity and affordability of Waveline Displays with the versatility of a custom modular exhibit. Each Waveline Media kit offers support for multimedia, including a monitor mount and supports. The frame of the display is constructed using aluminum tubing, and pillowcase graphics are used to form a seamless back wall. With large graphics, lighting, a durable shipping case that converts to a counter, and support for multimedia, this booth system has everything you need to succeed at your next conference or convention.

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iPad and Tablet Stands

XV-acc-ipad-C1-2TIf you’re looking for a sleek, modern iPad stand for trade shows, look no further than MODdisplays. Tablets are quickly becoming the most popular electronic devices in use at trade shows. Exhibitors are using them to track leads, showcase products and services, and make the experience more interactive for attendees. MODdisplays offers a number of iPad and tablet stands that allow you to meet potential clients where they are. Whether you want to use your tablet as an extra salesperson that never gets tired, or integrate it as a passive display for catalogs or videos, we have a solution that will work for you. If you have any questions, feel free to email sales@moddisplays.com or call 877.663.3976 for more information.

Modular Island 20′ x 20′ Exhibits

In keeping with our efforts to improve our selection of 20′ x 20′ trade show exhibits, MODdisplays is proud to release our new modular exhibit packages. These fully customizable systems can be designed to fit the needs of any exhibitor, but they are still made from stocked booth components to ensure quick turnaround and easy assembly. As with our basic 20′ x 20′ packages, we designed spaces that make sense and considered a wide range of functionality without sacrificing aesthetically. Our modular exhibits can accommodate common needs such as lockable storage, large monitor displays, conference rooms, meeting spaces, demo kiosks, and much more.

Every package we sell comes complete the exhibit components shown in the photos, including hanging signs, graphics, counters, lighting, monitor mounts, literature holders, and product shelves. Included but not pictured are shipping case(s) as needed, graphic design from our experienced team, and free custom renderings to help you figure out which layout works best for the needs of your company. In an effort to simplify the process of buying a trade show display, we have done our best to cut out all the headaches and provide economical solutions that meet our clients needs. If you have any questions feel free to contact us at 877.663.3976 or email sales@moddisplays.com.

Waveline B Series Released

As the first portable 10 x 10 trade show display to be available for less than a thousand dollars, the Waveline display revolutionized exhibiting. MODdisplays was one of the first companies to offer Waveline exhibits, and we are happy to release Waveline B Series for sale. This exciting new exhibit is vertically curved, and comes with a monitor mount, two lights, and a shelving system for added functionality. The newly designed case converts to a counter to complete your 10 x 10 environment, and a counter graphic is included in the price.

At just $1,695, the Waveline B Series package offers a complete environment for a 10 x 10 space. Because the entire exhibit weighs less than 40 pounds, it can be shipped via UPS or FedEx inexpensively using the case provided, which will save your company money as you move your exhibit from show to show. Low cost of ownership is important to seasoned exhibitors, and the Waveline B Series package will provide an inexpensive but professional environment for years to come.

If you have any questions about the Waveline B Series or any other trade show exhibit we offer, feel free to leave a comment or contact our sales department at 877.663.3976.

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Custom Looking Exhibits From Stocked Components

VK 1032MODdisplays specializes in custom-looking trade show exhibits made entirely from stocked exhibit hardware. Our extensive line of aluminum hardware and accessories allows our exhibit designers to create spaces that are tailored to the needs of your company without the expensive design fees associated with custom exhibit houses. Our graphic design and exhibit design services are available at no cost, and our trained professionals have years of experience creating effective trade show booths.

MODdisplays can offer much faster turnaround times and lower prices than typical custom exhibit houses because all of our display components are stocked at various warehouses scattered across the United States. Surprisingly, the ability to fabricate custom parts for your exhibit adds very little additional functionality. In short, we can create almost anything that a custom exhibit house can create, but at a much cheaper cost and a much quicker turnaround time. Once the design of your exhibit is complete, all that’s left is to pull your hardware components off the shelf and print your graphics.

If you have a quote from a custom exhibit house that seems unreasonable, let MODdisplays take a look to see if there is anything we can do to reduce your costs or speed up your turnaround time. Our friendly, knowledgeable industry professionals are standing by to help. Call 877.663.3976 or email sales@moddisplays.com for more information.

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Inexpensive 10ft Display Options

Most exhibitors start out with table top displays and progress to larger exhibits as their trade show marketing program picks up steam. In the past, floor displays were cost-prohibitive to many companies, but today there are many inexpensive options that allow small businesses to move immediately into 10′ x 10′ spaces. These options allow exhibitors to make a big impact on a small marketing budget, making their trade shows more profitable than ever before. Take a look at a few of the affordable options we offer below:

Standard Retractable Banner Stand Wall$597 (includes graphic design)

OneFabric 10ft Curved Display$895 (includes graphic design)

Waveline 10ft Curved Display$845 (includes graphic design)

If you have any questions about these affordable trade show displays, please call 877.663.3976 or email sales@moddisplays.com to speak with one of our professional exhibiting consultants.

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Putting Attendees in the Driver Seat

The expression “in the driver seat” originated with car salesmen who discovered the value of putting their customers in control of the vehicle. These salesmen discovered that potential customers were much more likely to close the deal quickly when they were allowed to experience the car to the fullest extent. The experience of being behind the wheel of a car is more powerful for the potential customer than anything a car salesman can say.

If a sense of control is important to creating confidence in a person who is looking to purchase a vehicle, how can we apply this principle to the trade show environment? The answer to this question depends on the type of products and/or services you are selling, but one fact remains consistent: You need your potential customers to experience your product first hand. Simply describing it to them or providing information about your product will not be as effective as putting the product in their hands and under their control.

If you sell software or web-based computer applications, allow your customers to use the full version of your product at demo stations within your booth. By letting them experience the interface of your product first hand, they are much more likely to make a purchasing decision on the spot. Even the most effective brochure or sales pitch will leave the potential client with questions and doubts.

If you sell physical products (such as machines, gadgets, tools, or equipment), allow your potential customers to hold the product in their hand. If possible, allow them to use the product in an application similar to the way they would use the product in the real world. The tactile sensation of handling your product and using it in a practical application will reinforce a purchasing decision in your customer’s mind.

Trade shows are so successful because they afford companies the opportunity to meet their customers and potential customers face to face. If you only provide brochures, sales pitches, and branding material, you are not taking full advantage of the face to face interaction. You can send your customers brochures, sales pitches, and branding material by email, so why do that in person? The best way to take advantage of direct marketing is to put your products in the hands of your potential clients. You will be amazed with the results.

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Internet Marketing For Trade Shows

Successful exhibitors know that it is important to grab the attention of attendees long before the show begins. If you can generate buzz and excitement about your trade show booth before the show even begins, you are much more likely to have a successful event. The internet is a great way to spread the word about your company and encourage attendees to look for your booth when they arrive at the event. Here are a few ways to get your name out:

  • Submit press releases that announce your plans to exhibit at the event. If you follow established guidelines for press releases, you may be lucky enough to get your story picked up by media giants like Google and Yahoo (who regularly grab articles from press release websites), and users who are searching for news related to the trade show may find your company’s press release.
  • Purchase advertising space on the show’s website. Most modern trade shows use online registration for attendees, and if you can afford to place an advertisement on those web pages, it is likely that many attendees will see your company name when they are signing up to attend the show. This is a great way to reinforce your presence and your branding image.
  • Create a web page that describes the highlights of your company’s exhibit, and use search engine marketing to direct traffic to the page. When attendees search for information about the show they plan to attend on Google or Yahoo, you can have them directed to your web page which outlines your plans for the event. Directing users who are searching for information about the event to your page can be a valuable way to increase exposure.
  • Be sure to update your friends and business associates on Facebook, Twitter, LinkedIn, and other social networking sites to let them know that you will be exhibiting at a particular trade show. Websites like Twitter are filled with voyeuristic users (called “lurkers”) who are interested in what you have to say, and information spreads very rapidly when lurkers republish information they find from your posts.

The internet is a powerful way to spread information about your company, and successful trade show marketing professionals always use the internet to get the word out about future events. Be creative and come up with your own marketing ideas for the internet.

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Advantages of Waveline Displays

WavelineWaveline displays are the most exciting trade show exhibit system to hit the market in a long time. Although they look a lot like popup displays, Waveline booths offer a lot more value for a much lower price. We are excited about the customer feedback we have received so far, and we believe that these displays will help exhibitors make the most of their trade show marketing budget. We are proud to offer a system that offers a number of advantages over traditional trade show displays, such as…

1- Waveline displays are the most affordable 10ft displays available. Purchasing an entire 10ft display with complete graphics for $845 was unheard of until now. Since Waveline units cost less than many tabletop displays, exhibitors are able to move up to bigger and more exciting venues and do more with their marketing budget.

2- The graphics for Waveline displays are produced using the latest technology in large format printing. Every Waveline display is produced using a process called dye sublimation. This process creates a durable, machine-washable fabric graphic that is guaranteed never to wrinkle or fade for as long as you own your exhibit. Dye sublimation graphics are simply better than the graphics you would receive with a traditional popup display.

3-  Setup takes less than 5 minutes. Assembling a Waveline display is very easy. The frame of the display is made from lightweight aluminum tubing that is shock-corded together for easy assembly, and the fabric graphic fits over the frame like a pillow case to create a smooth, curved wall. A sales person working alone could put together then entire exhibit with no stress at all.

As with all of our trade show displays, MODdisplays provides detailed graphic templates that make designing your exhibit a breeze, or you can let us design your exhibit for you at no charge. Every Waveline display comes with detailed setup instructions that are easy to follow, and those can be found on our website as well. If you have any doubts that this is the most exciting new trade show booth to hit the market in years, call our helpful staff at 877.663.3976 or email sales@moddisplays.com.

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MODdisplays Releases Waveline Displays

waveline1.jpgMODdisplays is proud to introduce the Waveline system, our most affordable 10ft. trade show display yet. Starting at only $745, Waveline exhibit packages offer the same look and feel as traditional popup displays, but without the expensive price tag.

The structure of Waveline displays is made from durable 1-1/4″ aluminum tubing. No tools are required in the setup process, and the entire system can be set up in as little as 5 minutes.

Instead of traditional popup display panels, the Waveline uses dye sublimated fabric to stretch over the structure of the exhibit. The fabric is durable, washable, and wrinkle-resistant, and closes firmly using a zipper system.

Typical popup display accessories are available such as case to counter systems and overhead lighting. Purchasing a full-featured 10′ x 10′ Waveline booth will cost as little as $1,195. The quality of the Waveline display is unmatched in its pricing category.

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