The XRline NLC1 Locking Counter is the newest locking trade show counter system we offer. The base of the counter is made from lightweight plywood and DiBond (aluminum mounted to rigid plastic), and the oval top surface of the counter is also made from lightweight plywood. Two interior shelves provide plenty of space for storing trade show literature, products, or promotional giveaways, and the system locks securely using a key.

This counter system comes in a variety of laminate colors (including Graphite Nebula, Fusion Maple, Silver Metal, Black, and Designer White), which allows you to customize the look of your locking counter to blend well with the rest of your trade show display booth. The sleek, modern look of this system works best with our XRline displays, but this trade show counter can be used with any system we offer.

In addition to being an excellent counter solution by itself, the NLC1 can also serve as a “nesting” counter. This means it can nest against the back wall of your display and serve as a back wall counter without any modifications to the hardware of the system. Exhibitors who are looking for flexibility and freedom often find the NLC1 to be a useful locking counter system.

If you have any questions about the locking counter systems we offer, give us a call at 877.663.3976 or email sales@moddisplays.com.

Posted in - Trade Show Accessories - Comments(0)

If you’re unsure of what size table you will be exhibiting with at your next trade show, but you want to add a logo to the table, why not try one of our table runners? We offer a 24″ table runner and a 30″ wide table runner, and each can be printed with your logo to maximize your branding efforts.

Every table runner we sell can be turned around in as little as one day, so don’t panic if you need something in a hurry. We also sell a wide variety of table covers for trade shows, including sleek, modern table covers.

Posted in - Tabletop Displays - Comments(0)

If you’re looking for an enormous retractable banner stand, look no further than the Expand Media Screen XL. It may be hard to visualize using only the images presented online, but this banner stand is absolutely huge. With a maximum width of 47″ and a maximum height of 117″, the Expand Media Screen XL dwarfs the market’s most popular banner stand (31.5″ wide by 78″ high).

These banner stands work extremely well as graphic walls in large open areas. Lining up three to five of these banner stands will create the illusion of a massive wall displaying your company’s branding images. As shown in the image at the left, the Expand Media Screen XL banner stands work very well when hooked together.

If you’re interested in purchasing one or more of these banner stands, please give us a call at 877.663.3976 or email sales@moddisplays.com for more information.

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Glenda Brungardt, Hewlett Packard’s Event Marketing Manager, spoke today from 10:00AM - 10:45AM on ways companies large and small can make their trade show display systems more environmentally friendly. Tech giant HP received a lot of press in the early part of 2008 when they converted their old, 30,000-pound exhibit into a much lighter system constructed from more eco-friendly materials. In place of steel, toxic PVC, MDF, and maple veneers, HP chose to use aluminum, formaldehyde-free plywood, bamboo, and recyclable carpet, resulting in a much greener exhibit system.

Glenda promises to help exhibitors differentiate between truly green exhibits and impostors, and providers of eco-friendly displays are hoping that she will push for a set of criteria that trade show displays will need to meet in order to carry the “green” label. Many companies use green exhibits as a marketing tool without any real intent to improve the environment, and weeding out some of the impostors would help exhibitors make better choices when purchasing a green exhibit.

Going green is not as simple as exchanging non-green components of your display for green components. As Glenda Brungardt of HP (hp.com) would surely tell you, there must be a change in the overall outlook of your trade show marketing staff. Changing out the parts can serve as an effective temporary measure, but in order to take your green exhibiting program to the next level, you must start from scratch and analyze your new exhibiting goals.

Congratulations to HP on their green marketing initiative.

Posted in - Business Information, Exhibiting Strategy, Green Trade Show Displays, Trade Show Displays, Trade Show Information, Trade Show Marketing, Trade Show News, Trade Show Trends - Comments(0)

If you exhibit using larger trade show display systems, you will make a bigger impact at your trade show than if you exhibit in a small booth space. However, the cost of space at trade shows can put a serious dent in your marketing budget. We often recommend that our clients share booth space with another exhibitor who offers a complimentary product or service. It may be difficult to find a company that you are willing to associate with so closely, but if such a company exists, the cost savings could be significant.

Trade show booths are typically sold in 100 square foot sections (often called 10 x 10’s). At a large trade show, a 10 x 10 space could cost your company $5,000 (just to reserve the space). If you split the cost with another exhibitor, you may be able to save enough money to make the cost of exhibiting less of a factor.

If you do plan to share your booth space with another exhibitor, you will need to set some ground rules before the show begins. There should be clear distinctions between the spaces, and measures should be taken to ensure that one company does not encroach on the space of the other company. Also, if the two companies can work together with the same or similar marketing goals, the productivity of the booth will be much higher.

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All of the stocked trade show booths we offer can be set up by one or two inexperienced staffers within an hour, but many of our custom exhibits require more skill and experience. When your trade show display is set up by specially trained personnel, you can rest assured that the process will be quick and painless, and that the final exhibit will be safely erected. In order to meet the growing demand for custom trade show hardware, MODdisplays has decided to offer Installation and Dismantling Services to clients around the country.

Through our partnership with one of the most respected I&D firms in the industry, we are able to offer world class service in over 30 cities in the United States. When you contract our I&D services, workers will set up and tear down your entire trade show booth per our instructions. If you need some components within your exhibiting system to be rearranged or moved, I&D personnel will be there to help you with that as well.

If you’re interested in our I&D services, you can take a look at our rates and locations HERE. The rates are provided for your reference only, so please call 877.663.3976 or email sales@moddisplays.com for a detailed rate quote that is specific to your company.

Posted in - Business Information, Exhibiting Strategy, Trade Show Displays, Trade Show Information, Trade Show Marketing, Trade Show News, Trade Show Trends - Comments(0)

Your company’s use of promotional products could make or break your exhibiting program, so it is important to carefully consider your use of trade show giveaways before the event. Optimizing your promotional products for maximum effectiveness at a minimal cost will allow you to increase the return on your investment; making trade shows more profitable endeavors for your company. By examining typical promotional products and their effect on visitors and attendees, you can drastically improve the effectiveness of your trade show giveaways while keeping your costs stable.

Typical promotional products include pens, stress balls, notepads, and candy. Trade show giveaways like this work well if you’re attending a small local trade show and you’re exhibiting using a table top display, but large corporate shows require more thought and energy. If you hand the CEO of a mid-sized company a stress ball, it will probably end up in the trash can within the hour. So what can you do to grab the attention of top level executives without spending a fortune?

1.       Offer promotional products that directly relate to the products and/or services you sell. If you sell stereo equipment, offer attendees gift cards to iTunes or another online music retailer. If you sell cell phones, offer attendees inexpensive but functional accessories for their cell phones. Your trade show giveaway should be directly related to the product you sell in some way because this will ensure that visitors to your trade show display leave the show with a good idea of who you are and what your company is all about.

2.       Offer trade show giveaways that match the branding environment created by your trade show display and your trade show literature. Promotional products should be an extension of your company’s branding efforts, and should reflect the look and feel of your trade show marketing program as a whole. It would be unwise to give away an incredible and expensive promotional item while exhibiting with a poorly designed pop up display. If you use a modern, high-end trade show exhibit, your promotional products should continue that feeling with attendees. If you’re not careful, the feel of your promotional items may negate the feel of your exhibit and ruin the work of your trade show booth staff.

3.       Be sure to put your company name on the promotional product. Only 30% of attendees can remember the name of the company who gave them a promotional giveaway, but if your company name is written on the item, 100% of visitors will remember who gave it to them. If your promotional product is useful and valuable, your potential clients will remember the name of your company for years to come.

4.       Tailor your promotional item to the type of client you are attempting to solicit. If you sell products to businesses, you will have more success with a work-related promotional item. The attendee is likely to keep the work-related item at work, which is also the place where he or she is likely to make a work-related purchase. If you sell consumer goods, it is important to offer your potential clients promotional items that they are likely to take home with them after the trade show.

Generally speaking, promotional items are a great way to improve the return on your investment at a trade show, but following a few simple rules will ensure that your trade show giveaways don’t harm your overarching marketing efforts.

About the Author:

Andy Keeler is the President of MODdisplays, a leading provider of portable trade show displays and trade show booths. If you’re shopping online for Xpressions displays or Entasi displays, look no further than MODdisplays for your exhibiting needs.  MODDisplays can be found online at:  http://www.moddisplays.com .

Posted in - Articles, Trade Show Displays, Trade Show Marketing - Comments(0)

In a continuing effort to offer businesses the best selection of green exhibiting products, MODdisplays reported improvements to its most popular product lines. Without raising costs for end users, MODdisplays has systematically revamped its trade show display products to give businesses more eco-friendly choices. MODdisplays can be found online at http://www.moddisplays.com.

There is much debate in the portable trade show display industry about what exactly it is that makes an exhibit qualify as an “environmentally friendly” solution. Ignoring the incessant bantering, MODdisplays has taken action to transform its entire exhibit line into sustainable, earth-friendly products that businesses can purchase with confidence.

“We don’t want to get caught up in the debate about green exhibiting,” said Andy Keeler, President of MODdisplays. “That is not to say that we wouldn’t exceed any set of standards that is agreed upon by the exhibiting community, but we believe that there are some simple things we can do now to make a really big impact such as reducing our own carbon footprint, building trade show displays from recycled and recyclable materials, and improving printing technologies to reduce emissions.”

Business owners and employees with purchasing power are increasingly interested in trade show booths that fit with the eco-friendly profile of their company. As companies around the world move toward respectable environmental practices, the demand for green exhibits will rise dramatically. Taking the steps now to improve our trade show exhibit offerings continually has ensured that MODdisplays will be way ahead of the competition as these practices take root in the business psyche.

Environmentally friendly trade show displays have many advantages for business owners as opposed to standard trade show booths. In addition to supporting the health of the environment, purchasing an eco-friendly trade show exhibit can be a great marketing tool. Hewlett Packard recently gained national exposure with the construction of their enormous “green” exhibiting system, helping the computer company highlight its tech recycling efforts.

Contact:

Andy Keeler

http://www.moddisplays.com

sales@moddisplays.com

1.877.663.3976 (Toll Free)

Posted in - Green Trade Show Displays, Press Releases, Trade Show Displays - Comments(0)

Trade shows are demanding environments, and it can be difficult to plan for everything that could possibly go wrong within your exhibit. Keeping an emergency supply kit handy can save your company from unforeseen issues that could damage the reputation of your company. So what should be included in your emergency supply kit?

• Screwdriver
• Extra Light Bulbs
• Cleaning Supplies
• Extra Business Cards
• Extra Promotional Items
• Breath Mints
• Hand Sanitizer
• Extra Literature
• Extra Pens, Paper, and Cutting Devices

Most of the trade show exhibits we sell at MODdisplays do not require tools to be used during assembly. Unlike many complicated exhibits, our trade show displays can be transported and assembled by a single person working alone. This is a great way to save your company money on labor costs.

If you have any questions about putting together your trade show emergency supply kit, give us a call at 877.663.3976 and we would be happy to help you.

Posted in - Business Information, Trade Show Information - Comments(0)

Over the past few decades, there has been a drastic change in the way people attend trade shows. Instead of single attendees roaming aimlessly around the trade show floor, modern attendees usually work in groups called “buying teams” that have a very targeted focus. Appealing to these teams of decision-makers is often difficult for inexperienced exhibitors, but once you understand the mindset of your target audience, the job becomes much easier.

Modern attendees work from itineraries, and the first step toward getting their attention is to get your trade show booth on their itinerary. Even if you buy the most slick, modern Exhibit One display, you’ll have trouble attracting attendees that already have their entire show planned out in detail. Sending pre-show mailers and other promotions before the show is scheduled to begin will increase your chances of making it onto attendees’ “must see” list.

Modern attendees are not merely lackeys sent out by company executives to collect trade show literature, they are decision-makers who work in groups to find companies that meet their needs. Appealing to buying teams is much more challenging than appealing to information collectors. Your booth staffers will need to be extremely knowledgeable about the products and/or services offered in order to speak intelligently attendees, because any attendee could turn out to be your next big sale.

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