banner graphics

BrandStand 1 Retractable Banner Stand

Posted by Andy Keeler on April 30, 2010
Banner Stands / 4 Comments

The BrandStand 1 Retractable Banner Stand is our newest and most affordable banner stand. At only $199 (including hardware, graphic, and free graphic design), this system is perfect for exhibitors who have a tight marketing budget. The lightweight, slim design means that your company will save money on shipping for years to come.

The durable, lightweight hardware is available in black or silver, and the entire system packs neatly in a padded carry bag. The standard graphic size is 33.5″ wide by 80″ high, but options are available up to 47.2″ wide by 90″ high. If you’re looking for an extremely portable and durable way to display large scale graphics, look no further than the BrandStand 1.

If you have questions or need information about any of our products, feel free to call 877.663.3976 or email sales@moddisplays.com.

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Standard Retractable Banner Stand

Posted by Andy Keeler on July 31, 2009
Banner Stands, Trade Show Marketing, Trade Show News / No Comments

Standard Retractable Banner StandThe Standard Retractable Banner Stand is now priced lower than ever before. These lightweight, durable, portable banner stands are now available for only $199. If you are looking for a display system that sets up in seconds and lasts for years, look no further.

Despite its lower price tag, MODdisplays has pledged to keep the same print quality we offer with the Orient and Imagine banner stands. Every Standard Retractable Banner Stand uses 12oz. vinyl with a 1200 DPI print. The hardware is made from high quality, light weight anodized aluminum that is specifically designed to protect your graphic for as long as you own your system.

Purchase three of these banner stands and place them side by side to create a wall of graphics that can be used as a 10ft display system. This unique solution has allowed exhibitors to create a full back wall for only $597, which has helped smaller companies move away from exhibiting in table top spaces into full-size floor booths.

If you have any questions about this exciting change, give us a call at 877.663.3976 or email sales@moddisplays.com. Let us know what you think about this exciting new option!

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Expand Banner Stand Revamp

Posted by Andy Keeler on May 21, 2009
Banner Stands, MODdisplays Information, Trade Show News / 5 Comments

Expand Banner StandsExpand banner stands such as the Quickscreen and Media Screen are well known worldwide as the best selling banner stands of all time. Their simple, clean design and their sturdy construction make them popular among exhibitors who are willing to pay a little bit extra for a lasting solution. Each banner stand comes with a lifetime warranty against defects in manufacturing, and the graphics are printed on dye sublimated fabric that is guaranteed never to curl or fade.

MODdisplays is pleased to announce reduced prices on our entire line of Expand banner stands. The best selling banner stand of all time (Quickscreen) can now be purchased complete with high quality graphic and chrome accents for only $465. Expand Quickscreen 3, complete with replacable graphic cartridge, can now be purchased for only $495. Most of our Expand banner stands can be configured with colored hardware accents to add to the overall branding effect of your display. Each banner stand comes with a padded carry bag and free graphic design services, and we never charge hidden fees or setup costs.

If you have questions about any of our Expand products, call 877.663.3976 or email sales@moddisplays.com.

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Fabric Banner Stand Graphics

Posted by Andy Keeler on May 04, 2009
Banner Stands, Trade Show Graphics / 1 Comment

Banner Stand WallMODdisplays now offers dye sub fabric graphics on all banner stands. For only $100, upgrade your banner stand from the traditional vinyl graphic to a full color dye sub print. While the standard vinyl graphic will work well in almost every application, the dye sub fabric is washable, which makes it an especially attractive choice when combined with a banner stand that has removable graphics (such as the Imagine or Barracuda).

Like the standard vinyl option, the dye sub fabric graphic allows you to achieve vibrant, bold colors. There is no additional turnaround time or setup charges associated with upgrading your graphic to the dye sub fabric option, and all the graphic specifications remain the same. If you have any questions about upgrading to dye sub fabric graphics for your banner stands, please call 877.663.3976 or email sales@moddisplays.com.

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Dash Literature Banner Stand

Posted by Andy Keeler on March 03, 2009
Banner Stands, Exhibiting Strategy, Trade Show Accessories / 3 Comments

Dash Literature Banner StandAre you having trouble distributing literature at trade shows? This may have something to do with the design of your literature, but more often than not exhibitors struggle with distribution because their literature is presented in an unattractive way. The Dash Literature Banner Stand combines traditional banner stands with literature stands to produce a unique and attractive alternative.

Each system has a large graphic banner with three literature pockets below. Each literature pocket can hold 8.5″ x 11″ brochures, and the banner graphic is 31.5″ wide x 44.5″ high. The graphic is placed under tension using a flexible aluminum pole.

If you have any questions about the Dash Literature Banner Stand or any of our other literature racks, please visit call 877.663.3976 or email sales@moddisplays.com.

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Using Photos in Large Format Print Production

Posted by Andy Keeler on February 10, 2009
Knowledge Base, Trade Show Graphics / 2 Comments

Most trade show displays utilize large format printing in some form. Only the highest quality photographs can be blown up to the size that is required for the backdrop of a trade show display, and we recommend purchasing digital photos from a stock photography website such as www.iStockPhoto.com. When selecting your photo from a stock photography website, choose the largest size option available.

If you want to figure out if your image will work for your trade show display, you will need to know the size of the image (usually listed in pixels or inches) and the resolution of the image (usually listed in DPI or dots-per-inch). In order to avoid pixelation (which is the appearance of fuzziness or blurriness within your image), your image will need to be 100 DPI when it is blown up to actual size.

Image size and resolution are inversely proportional. As image size increases, image resolution decreases. If you magnify an image to twice its original size, the resolution of the image will be cut in half. Suppose your image is 1200 pixels wide and 1200 pixels high (100 pixels = 1 inch, so the image would be 12″ x 12″ when printed), and the resolution is 100 DPI. If you blow up the image to 2400 pixels x 2400 pixels, the resolution would be reduced to 50 DPI. If you shrink the image to 600 pixels x 600 pixels, the resolution would increase to 200 DPI.

With this in mind, the first step in figuring out if your photo will work is to determine what size it will need to be when printed. Suppose you need your photo to cover the entire back wall of your Exhibit One display (70.75″w x 82″h). It is highly unlikely that the image you need will be available in the correct size when you purhcase it, so you will need to blow up the image to the size you need before you can work with it. The largest images on stock photography websites will usually come at a resolution of 300 DPI, and the size of the image will vary. Using the relationship between image resolution and image size, you should be able to quickly determine if the photo will be large enough to remain crisp when it is blown up to the size you need.

You never need to worry about fuzzy images when you work with MODdisplays, because we have checks and balances in place to ensure that low resolution images do not make it to print. Our graphic designers check each file for images that may appear fuzzy when printed, and these problems will be pointed out in your e-proof. We never go to print without our client’s approval, and our e-proofs are very thorough and meticulous. Most resolution issues are fixed at this stage, and the chances of a client receiving a graphic with pixelation are extremely slim.

At MODdisplays, we place all of our emphasis on the final output. We understand what it takes to look great at a trade show, and we work hard to make sure our clients are pleased with the graphics we print.

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Properly Maintained Graphics Make a Big Difference

Posted by Heather Jordan on January 23, 2009
Trade Show Graphics / 1 Comment

Graphics are the most important part of any trade show display. Well designed graphics that accurately convey your company’s marketing message can elevate attendees’ perception of your brand, but even the best graphics will lose visual appeal when they are not properly maintained. Dirty, chipped, smudged, scratched, or otherwise damaged graphics reflect poorly on their owners even if the design and marketing message is impeccable.

No matter what type of graphics you purchase for your trade show exhibit, they will be susceptible to damage. Typically your trade show graphics (and your booth hardware as well) will suffer the most damage during dismantling. The goal of dismantling your trade show booth should be to pack it away neatly so it will be ready for your next event, but the combination of exhausted booth staff and the thought that “the next event is a long time from now” usually results in a hasty and careless process. Taking care of your trade show display as you dismantle it can make a big difference when you arrive at your next event.

To clean dirty or smudged inkjet graphics, MODdisplays recommends using a mild cleaner (like Windex) in highly diluted form. Keep moisture away from the edges of the graphics to ensure that it does not seep between the layers of laminate and come in contact with the sensitive photographic paper that is encapsulated inside. Chips or scratches can be repaired with a colored marker that matches the surrounding graphic area in many cases, but large chips and scratches should warrant purchasing new graphics.

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Large Format Printing

Posted by Andy Keeler on September 06, 2008
Articles, Trade Show Graphics / No Comments

Large Format PrinterThe most important element of your trade show exhibit is the graphics. Well-designed graphics should contain your company’s logo, positioning statement, and memorable imagery that grabs the attention of visitors and attendees. Large format printing is the process by which your design files are transformed into the huge graphics that should be the focal point of your booth. Given the enormous scale of typical trade show display graphics, it’s obvious that producing these graphics requires expensive equipment and experienced professionals.

Two types of large format prints dominate the trade show landscape, and those are thermally laminated inkjet graphics and dye sublimated fabric graphics. Both of these processes have seen numerous advancements over the past five to ten years resulting in much higher print quality, longer lasting prints, and quicker turnaround times. Quality varies greatly in the world of large format printing, but MODdisplays graphics specialists understand what materials and procedures result in the best output, and we choose our vendors accordingly.

Inkjet Graphics

Inkjet graphics are the standard for graphic popup displays and detachable graphics. Inkjet print heads use tiny nozzles to squirt ink onto the paper. These nozzles are thinner than a human hair, allowing the printer to make very small dots that eventually come together as a large image. Printers with smaller, more precise nozzles are able to print at a higher DPI rating (dots-per-inch), which means the image will be more crisp and clear. Many inkjet printers are capable of printing at well over 1200 DPI, although it is often pointed out that the human eye cannot tell the difference between 500 and 600 DPI.

Inkjet graphics are often less expensive than dye sublimated fabric graphics, but this has little to do with the actual quality of the prints (although dye sublimated fabric graphics are capable of a much higher print quality than inkjet printers). Large format inkjet printers are extremely inexpensive, easy to use, and capable of producing high-quality prints, which means that there are literally thousands of small printing operations out there. This is simultaneously a benefit and drawback to consumers. More printing companies obviously means more competition and lower prices, but it also means that there are many unqualified printing companies out there with inexperienced technicians and outdated machines. Because the quality of the paper and ink varies greatly, it can be hard to tell if you’re purchasing a quality product or if the printing company is cutting corners to save money.

For most trade show applications, inkjet prints need to be finished. This is usually accomplished with a thermal laminate, but pressure sensitive laminates are also popular among bargain basement printing companies. Thermal laminates are typically scratch-resistant, and they make your graphics more rigid and durable. For popup displays, your thermally laminated inkjet graphics will need to be finished with hangers, kickers, and magnetic strips so that the graphics can hang from the frame of your exhibit.

Dye Sublimated Fabric Graphics

Dye sublimation is a process by which your image is essentially burned into a durable, washable fabric. Your image is initially printed on a coated transfer paper as a mirror image of your final graphic, and is then transferred to the fabric using a heat press with rollers that operate between 300 and 450 degrees. When passing through the rollers, the ink is heated until it “sublimates” (changes from a solid to a gaseous state without passing through the liquid state). The gas then permeates the fibers of the fabric and solidifies, which permanently dyes the fabric. Because the fabric is permanently dyed, dye sublimated fabric is machine washable.

Dye sublimated fabric graphics can be produced at a much higher quality than inkjet graphics for two reasons. First, inkjet inks are not capable of changing colors. By changing the temperature of the heating elements in the print heads, dye sub printers are able to vary the shade of the colored panels. Inkjet printers simply place dots on paper, so dithering must be used to create the appearance of solid colors. Secondly, inkjet ink is completely opaque, which means that dots cannot be laid over top of one another. Dye sub ink is transparent, which means that colors can be placed on top of one another to create true solid color gradients.

Despite these advantages, there are a few disadvantages associated with dye sublimation printers. First, dye sub printers cannot achieve true black. Inkjet printers are able to print a rich, glossy black color, while dye sub printers cannot. Also, dye sublimation printing companies invest huge amounts of money to be able to print dye sublimated fabric. It may cost upwards of $200,000 to outfit a space with the equipment needed to create high-quality dye sublimated fabric graphics.

Large format printing is an ever-changing field with many variables. It can be difficult to know exactly what type of graphic you’re purchasing without examining a sample of the graphic in person. At MODdisplays, we stake our reputation on our top quality trade show graphics produced by the best graphic houses in the country. We constantly receive compliments on our graphics packages as well as our graphic design department, and we intend to maintain our reputation as an industry leading provider of large format graphics.

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Using Banner Stands in High Traffic Areas

Posted by Andy Keeler on September 05, 2008
Banner Stands, Trade Show Graphics / 1 Comment

Banner Stands in High Traffic AreasBanner stands work well in high traffic areas because the graphic area of the banner is enormous relative to the footprint of the banner. Using a number of banner stands in a row or in a staggered formation creates the illusion of a wall, which can be used for crowd control or simply as marketing space. Many companies have found that placing banner stands in airports, shopping malls, and other high traffic areas yields a good response from passing pedestrians, which should be the goal of any marketing program.

MODdisplays recommends using Expand Quickscreen 3 banner stands (see the picture in this post for an image of a pair of small Quickscreen 3 units) in high traffic areas because of their stability and large graphic area. Also, thanks to the graphic cartridge that comes standard in all Expand Quickscreen 3 banner stands, the banner stand graphic can be swapped out in a matter of seconds. These systems can be used in pedestrian environments in the same way billboards are used in automotive environments, so the ability to quickly change graphics is a plus for advertisers.

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Excellent Value – Retractable Banner Stands

Posted by Andy Keeler on April 27, 2008
Banner Stands / 1 Comment

Many exhibitors have massive marketing budgets that can be used to purchase sleek, high-end trade show displays. For the vast majority of businesses, exhibiting is all about getting the most bang for your buck. If you’re looking for value, banner stands are a great way to create a large graphic area without spending thousands of dollars.

Retractable banner stands are lightweight, which results in reduced shipping costs. They can be set up in less than 10 seconds, which drastically reduces your labor costs at the trade show. Also, because your banner stand can be retracted into the base of the display during storage and shipping, your graphic will last for years in its protective shell. Banner stands are great for exhibitors who attend multiple trade shows and need to be constantly moving their exhibit hardware from show to show.

Expand Media Screen Retractable Banner Stand

So why buy a retractable banner stand from MODdisplays? Unlike most companies who sell banner stands, we won’t intentionally rip you off. Many companies charge between $250.00 and $500.00 for a banner stand graphic (not even including the hardware), when the graphic costs them less than $50.00 to produce! They do this to cover the costs of repeated printing and production mistakes. At MODdisplays, we believe that WE should pay for our own mistakes instead of passing on the costs to our customers, which is why our least expensive banner stand is the same price that most companies charge just for the banner stand graphic.

If you have questions about our banner stands, give us a call at 877.663.3976 or email sales@moddisplays.com. We sell the widest selection of Expand Banner Stands (including Quickscreen) and other lightweight, portable banner stand systems. We also carry all the accessories you need such as banner stand lighting and banner shipping cases.

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