Many exhibitors have massive marketing budgets that can be used to purchase sleek, high-end trade show displays. For the vast majority of businesses, exhibiting is all about getting the most bang for your buck. If you’re looking for value, banner stands are a great way to create a large graphic area without spending thousands of dollars.

Retractable banner stands are lightweight, which results in reduced shipping costs. They can be set up in less than 10 seconds, which drastically reduces your labor costs at the trade show. Also, because your banner stand can be retracted into the base of the display during storage and shipping, your graphic will last for years in its protective shell. Banner stands are great for exhibitors who attend multiple trade shows and need to be constantly moving their exhibit hardware from show to show.

So why buy a retractable banner stand from MODdisplays? Unlike most companies who sell banner stands, we won’t intentionally rip you off. Many companies charge between $250.00 and $500.00 for a banner stand graphic (not even including the hardware), when the graphic costs them less than $50.00 to produce! They do this to cover the costs of repeated printing and production mistakes. At MODdisplays, we believe that WE should pay for our own mistakes instead of passing on the costs to our customers, which is why our least expensive banner stand is the same price that most companies charge just for the banner stand graphic.

If you have questions about our banner stands, give us a call at 877.663.3976 or email sales@moddisplays.com. We sell the widest selection of Expand Banner Stands (including Quickscreen) and other lightweight, portable banner stand systems. We also carry all the accessories you need such as banner stand lighting and banner shipping cases.

Industrial design is a growing field, and many industrial designers are finding jobs working within the sales departments of large companies. Creating custom, three-dimensional images for potential clients allows a company to provide prospective buyers with an accurate image of exactly what their purchase will look like, which can be a very effective sales tool. In addition to impressing customers, custom renderings will drastically reduce errors in production and confusion with clients, which will reduce customer service expenses.

One of the most popular uses of custom three-dimensional renderings in sales is to create high quality images of bathrooms or kitchens before installing the cabinets and fixtures. Because cabinets and fixtures are usually produced and installed by separate companies, the client rarely gets an opportunity to see the finished look unless their exact choices are available in a showroom model. When the rendering is produced and approved by the client, the chances that a buyer will be surprised by the look of the finished product is greatly reduced. Providing custom rendering images is a great way to reduce client anxiety and increase their satisfaction with the finished product, which will help to increase sales and reduce customer service costs.

Another popular use for custom three-dimensional renderings is to create office environments for large companies. The layout and design of the office as a whole is an important factor in worker productivity, and the layout of each individual work space can be customized to meet the needs of different departments. Custom renderings help to take the guesswork out of choosing a design for potential clients, which results in a more satisfied customer. When customers can visualize the exact look of their desk and office spaces, they tend to be much more confident in their purchases.

The portable trade show display industry has also adopted the use of custom three-dimensional renderings in sales. Because most trade show exhibits are made from stocked exhibit hardware, the renderings can be produced in a much shorter time than they can be produced for a kitchen, bathroom, or office build. Many trade show display companies offer free custom renderings for your trade show booth so that clients can see exactly what it will look like before it has been purchased or set up. Marketing companies are often very particular about the look and feel that their company must present, so allowing them to see customized images before they purchase an exhibit booth will help to ensure that they receive exactly what they want.

Custom three-dimensional renderings can be a very effective sales tool when they are used by professionals who understand the products they are selling as well as the needs of their clients. Industrial designers make it easy to visualize exactly what the finished product will look like, which is a great way to turn leads into sales. Any industry that has very customizable, high-end products could do well to implement a department to handle rendering services. Companies who take the first steps to put such a department in place do not regret the investment.

About the Author:

Andy Keeler is the owner of MODdisplays, a company that specializes in the sale of portable trade show displays and banner stands. MODdisplays makes use of exhibit designers to improve sales and increase client satisfaction.  MODDisplays can be found online at:  http://www.moddisplays.com .

Exhibitors are always looking for an inexpensive way to outfit their 10 x 10 trade show booth with a large back wall graphic. Banner stand walls are a great way to keep costs down without sacrificing a high end look. Our basic banner stand wall package sells for only $825, and comes with three banner stands and three graphics.

Most exhibitors use banner stand walls as if they were designing a single large graphic, because it adds visual interest to the look of the display. You’ve probably seen countless banner stand walls in airport lounges and hotel lobbies because they serve to provide a large, portable visual area for a fraction of the cost of typical graphics.

Allure banner stands will do more for your exhibit marketing program because of their unique style. A typical retractable banner stand will provide you with a large graphic that is extremely portable, but the Allure banner stand systems will help your graphic stand out in the crowd. At MODdisplays, we offer a number of different options within the Allure family, and each has a unique shape.

The structure of Allure banner stands is formed using aluminum tubing. When you purchase an Allure, the tubing comes shock-corded together for easy assembly. Once the tubing is assembled, simply stretch the durable fabric graphic over the frame and you are ready to exhibit. Most Allure banner stands can be set up in a matter of minutes, which makes it a favorite among exhibitors everywhere.

The Allure banner stand graphic is created using a process called dye sublimation. With this advanced printing technique, your image is essentially burned onto a durable, washable fabric graphic that is guaranteed never to wrinkle or fade for as long as you own your banner stand.  Dye sublimation also allows for very vibrant images, which helps you avoid the “washed out” look that plagues so many banner stands on the market today. If your Allure banner graphic ever becomes dirty, you can wash it in the washing machine to get rid of any grime or dirt.

Banner stands are by far the easiest trade show graphic systems to use. They are lightweight, affordable, and have a very low cost of ownership compared with other types of trade show exhibits. Every banner stand we sell can be used independently or can be combined with other banner stands to form a large graphic wall, which allows your company a great deal of flexiblity and plenty of room for expansion.

Typical trade show banner stands come in a number of different types, but two primary types dominate the market. Retractable banner stands and tension pole banner stands each have their own unique advantages, and making a careful and informed choice can result in a much more satisfying purchase.

Retractable Banner Stands

Retractable banner stands use an aluminum base to store your graphic, and the graphic can be quickly pulled up from the base to display your graphic. These trade show banners are usually more durable than tension pole banner stands because the graphic is stored in a protective base.

The retractable banner stand that started it all is the Expand Quickscreen Banner Stand. Since this banner stand hit the market, thousands of copycats have emerged, but the Quickscreen is still a powerful marketing tool that is being puchased by companies nationwide. In general, Expand banner stands are more high-end solutions.

Tension Pole Banner Stands

Tension pole banner stands are usually less expensive than retractable banner stands, but the graphic is less protected. Usually the graphic is rolled in a cardboard tube that is surrounded by a padded canvas bag. This can result in damage in shipping and transportation if proper care is not taken.

Tension pole banner stands usually offer a larger graphic area than standard retractable banner stands. Because the graphic does not retract into a base, it can extend all the way to the floor, giving it a sleek and modern look that many exhibitors appreciate. Tension pole banner stands work especially well as graphic walls because the graphic can extend all the way to the floor. Many tension pole banner stands include magnetic pieces on the profile strips which allow you to attach your banner stands to one another.

All of our trade show banner stands come with pre-mounted graphics, so you never have to worry about mounting the graphic to your display system. In addition, we have added a padded carry bag to every banner stand order to further protect your graphic in shipping and transportation.