There are 6 billion human beings on this planet, and the vast majority of them would recognize Coca-Cola, McDonald’s, and Nike by sight. Chances are that you will never be able to elevate your company’s brand to this level of worldwide recognition, but by following some basic principles of branding you can build a strong […]
Read More..>>At MODdisplays, we are obviously biased toward trade show marketing as a strategy to increase B2B sales, but there is much more to B2B marketing than exhibiting at trade shows. Business spend upwards of 85 billion dollars per year to promote themselves to other businesses, and the trade show industry only accounts for 17.3 billion […]
Read More..>>The primary goal of any exhibitor should be to leave a lasting impression of your company in the minds of attendees, so branding should always be your first priority. However, once your brand has been established, you can work toward creating a unique message for the expo that embodies the ideas of your company, and […]
Read More..>>Beth Mandel recently brought my attention to a post on her blog that describes reputation management at trade shows. This problem can be extremely daunting for exhibitors, and the critical advice of marketing companies can help you overcome the nightmare of mismanaging your brand at a trade show.
Trade shows are complex, fast-paced environments where business […]
Comments(0)
