Exhibit One displays

Exhibit One Laminate Colors

Posted by Andy Keeler on September 03, 2008
Green Trade Show Displays, Multimedia Exhibiting, Trade Show Displays / No Comments

MODdisplays offers Exhibit One displays with many different laminate color options. This allows you to customize the look of your exhibit to match your branding. There is no up-charge to change the laminate color before purchase, and the default option is black.

Exhibit One Laminate Colors

If you have any questions about our laminate color choices, give us a call at 877.663.3976 or email sales@moddisplays.com.

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Exhibit One Literature Holders

If you are looking for a clean, modern trade show display system with a wide variety of optional accessories, the Exhibit One system is right for you. There is an entire catalog of add-ons and accessories that were designed specifically for Exhibit One displays, which means that our system can meet your needs no matter what type of experience you are trying to create within your booth. Our Exhibit One Literature Holders are designed to fit in well with the other components we offer, which will allow you to create a uniform look.

Exhibit One Literature Holders

As you can see in the image above, there are front mount aluminum literature shelves as well as side mount aluminum literature shelves. Either of these literature shelves can be incorporated into your booth anywhere you see an aluminum extrusion. The cold, industrial look of these literature shelves works well with modern companies looking to generate a clean, modern feel.

If you have any questions about our Exhibit One Literature Holders, give us a call at 877.MOD.EXPO or email sales@moddisplays.com for more information.

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Locking Kiosk

Posted by Andy Keeler on July 24, 2008
Trade Show Accessories / 1 Comment

Kiosk ImageWe have recently added a great locking kiosk option, the K3.NLC1.   We are really excited about this option because the base of the kiosk is basically the NLC1 counter which has been very well received by many of our top clients.  The NLC1 and this new kiosk are simple to set up and don’t require any tools at all.  The kiosk is a great stand alone solution or a great addition to an Exhibit One or XRline displays.

The counter features two internal shelves with a hinged locking door.  We offer five different laminate color choices for the base of the counter, the top of the counter and even the canopy.  The canopy also offers recessed down lighting to add an even greater impact to your exhibit.

Some of the popular accessories to this and all of our kiosks are graphic wings, monitor mounts, and literature holders.  Also, don’t forget to protect your investment with a shipping case with padding.

Kiosk have quickly become one of the hottest exhibit components because the need to incorporate monitors and demo stations in your booth are more important then ever.   And along with that need is the need to securely store your computer that is driving your monitor or other valuable items.   While security varies greatly from show to show we have come across exhibitors who have had everything from a small personal items to an entire exhibits stolen from them.

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Exhibit One Workstations

Exhibit One is by far our most flexible and user-friendly exhibit system. Exhibit One Workstations are large kiosks designed to hold plasma screen monitors. These unique-looking trade show display systems act as a multimedia hub for your entire trade show booth, and can be tied in with a number of other exhibit components to create a very custom look.

Exhibit One Workstation

Like every Exhibit One display we offer, our Exhibit One Workstations come with every accessory you can dream of built right into the system. The canopy is equipped with pre-installed down lighting that casts the perfect amount of light on your counter and back wall graphic (without overwhelming and distracting from your view of the monitor). Literature shelves and product holders are available, and can be added to the system even after the entire display has been set up.

The back wall graphic is made from a dye sublimated fabric that is durable and washable, which reduces the overall cost of ownership of the booth. Despite the massive presence of this multimedia system, the entire unit can be packed and shipped in a single wheeled case via UPS or FedEx, which will save your company thousands in transportation costs. As always, the designers of the Exhibit One displays we offer are constantly looking for ways to make exhibiting more convenient, effective, and affordable.

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Exhibit One Promotional Video

Posted by Andy Keeler on May 22, 2008
Trade Show Displays, Trade Show Videos / No Comments

Exhibit One displays are the most versatile and attractive exhibits on the market. The eco-friendly design of the Exhibit One system allows you to help the environment without sacrificing your look. Check out the Exhibit One promotional video today:

To get more information about Exhibit One displays, contact MODdisplays at 877.663.3976 or email sales@moddisplays.com.

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Leveraging Positive Brand Association Against Your Competitors

Posted by Andy Keeler on May 12, 2008
Exhibiting Strategy, Trade Show Marketing / No Comments

Major companies are ruthless when it comes to protecting their corporate identity. Consistency and brand recognition are important because they legitimize your company and help you to build long term relationships with your client base. In many cases, the difference between a good company and a great company is brand recognition and positive brand association. So what can you do to make your company stand out from the rest?

Apple set itself apart from competitors in the eyes of consumers using a very simple strategy. From the beginning, Apple aimed to produce high-quality products and invest in well-designed packaging. Although this strategy raises costs for the consumer, the finished product has garnered a reputation as desirable, durable, and marketable. Once positive brand association was achieved, Apple leveraged that energy into a campaign directed against its competitors. With the constant onslaught of negative Apple ads pouring in, Microsoft has been forced to sit back and stand still (acknowledging the ads or attempting to combat them would only serve to legitimize Apple’s message, but ignoring them leaves customers confused).

Exhibiting at an industry trade show is a great way to make competitors aware of your presence. It is important that your competitors perceive your company as strong and stable, because you will find that they will do a good deal of advertising for your company when they feel threatened by your company. Unlike Microsoft’s marketing team (which is actually doing a pretty decent job of combating Apple’s onslaught), your competitors won’t be able to resist legitimizing your branding efforts by attempting to attack your company. Remember that you are competing within an entire marketplace, and waging war with your most direct competitors is an indication that you are distracted from your overall goals.

Intel Trade Show Display

Intel is a great example of a company that has closed its eyes to the attacks of its competitors. The people at Intel simply put their shoulder to the wheel and push forward creating the most powerful computer processors on the market. It’s never wise to ignore your competitors, but as soon as you allow them to consume your thoughts, you’ve lost the battle. So do your best to take Intel’s strategy:

Make better products to generate positive brand association, and leverage that positive brand association to distract competitors and make them feel helpless.

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Bold Colors Dominate the Trade Show Landscape

When designing your trade show graphics, simple bold colors will make a huge impact at your show when compared with muted colors. Most companies are bound by the colors already present within their logo, but we recommend taking the boldest color from your logo and using that to create a focal point within your exhibit space.

bold trade show display

MODdisplays offers a number of customizable accessories (headers and wing panels are pictured on the exhibit one display above) that allow you to build out your exhibit with bold, high-impact graphics that will grab attention. The trade show exhibit pictured above would have no problem grabbing attention at any trade show in the country because of the bold design and powerful use of bright blue.

Don’t be afraid to use your exhibit graphics to direct visitors and attendees to a part of your booth that you want to highlight. The green arrow on this display encourages users to interact with the presentation that is already in process on the computer screen. You simply can’t miss that bold green arrow, even from across the trade show floor, so having it point to an important area is a big step toward drawing attendees to your booth display.

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20 x 20 Exhibit One Trade Show Displays

Posted by Andy Keeler on February 23, 2008
Trade Show Displays, Trade Show Trends / No Comments

Most 20 x 20 trade show displays on the market are constructed using custom exhibit material that is too large to ship via UPS or FedEx (truss displays are a perfect example). Why use custom exhibit material when you could use stocked exhibit material in custom configurations? Using stocked exhibit hardware ensures that your display can be shipped via UPS or FedEx without any problems, which results in a drastic reduction in cost when you purchase your trade show booth.

Exhibit One 20 x 20 display

The Exhibit One displays we offer in 20 x 20 configurations can be completely customized with monitor mounts, literature holders, kiosks, counters, graphics, pedestals, and hundreds of other accessories. We’ve done our best to think of every feature that you could ever want from a trade show display. Because we stock the components needed to make those accessories, we don’t have to custom-design every trade show booth we sell. This means that your turnaround time on a 20 x 20 exhibit could be as low as one week (most custom exhibit houses would require a much longer turnaround time for displays that don’t do the job as well).

During the time when you are customizing your booth, we are working hard to create a rendering that works for you. Within as little as a half hour, we can send you a custom rendering with your company’s brand and a quote to match that rendering. As you can see from our website, our renderings are not merely line drawings like many of our competitors, they are realistic 3D images of what your display will look like when it has been set up. We will go through the process of creating numerous renditions until you find something that meets your needs and your budget.

Once you have settled on your hardware, our trade show graphic designers are at your disposal for free. This is just one of many services we offer exhibitors, so take advantage of all of them by visiting our website. When your booth is ready to ship, we will manage the logistics from start to finish to ensure that your display arrives exactly when you want it to.

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