If you want to be able to measure your success at a trade show, you need to set goals for your exhibit marketing campaign. Without measurable goals, it will be impossible for you to know the return on your investment. Some examples of practical goals include:
Generate 25 sales from the leads you gather at your […]
Read More..>>Have you ever wondered what to wear when you exhibit at a trade show? When you step out on to the trade show floor, you’ll see a wide variety of theories on this subject manifest themselves. It will be immediately apparent that some exhibitors put no thought at all into how they present themselves at […]
Read More..>>If you’re planning to invest thousands of dollars into your trade show marketing program, you should focus intently on training your booth staffers to know how to act within the trade show environment. Even if you use the best trade show display with the best promotional products on the entire exhibit floor, your booth staffers […]
Read More..>>Pre-show mailings used to be sent primarily by snail mail, but marketing emails are becoming more and more common. Using email marketing is a great way to give attendees an early glimpse of the products or services you will be showcasing at an upcoming event, and pre-show mailers are proven to increase traffic at trade […]
Read More..>>When exhibiting in smaller spaces, such as ten by tens or smaller, tables are usually provided by the show coordinators. These folding tables can be a great addition to your exhibit or your worst enemy, without you even realizing it. Look at your situation carefully and make wise exhibiting decisions.
If you are exhibiting with a […]
MODdisplays does not offer any promotional products to our clients, but we understand that using them well can be a key to your company’s trade show success. Since promotional products are not my area of expertise, I’ll speak from my own experience about what works for me when I attend a trade show. Promotional product […]
Read More..>>Is there no company out there that can create a system to provide affordable, reliable internet connectivity at trade shows?
Frustrated exhibitors are tired of spending exorbitant amounts of money for a few hours of painfully slow internet service at the convention center. At times, the connection is barely usable, which can result in huge losses […]
Exhibiting at trade shows is a great way to make new business contacts, but you must take a proactive approach to ensure that visitors to your trade show booth leave with a good impression of your company. Sending e-mails or hard copy brochures to attendees before the show begins will drastically increase the number and […]
Read More..>>
Comments(0) Some of the biggest and most obvious exhibiting mistakes are made in the area of staffing. Companies will often send top executives to conventions instead of sales personnel or marketing specialists. The trip to the trade show is often presented as an executive perk instead of an important job.
When staffing your trade show display booth, […]
Comments(0) Companies in the portable trade show display industry often pride themselves on “in-house production”. At MODdisplays, we pride ourselves on seeking out the best quality trade show material and providing it to our customers at an affordable price. Because our vendor warehouses are located all over the country, we can distribute trade show displays more […]
Read More..>> Comments(0) 
