If you want to be able to measure your success at a trade show, you need to set goals for your exhibit marketing campaign. Without measurable goals, it will be impossible for you to know the return on your investment. Some examples of practical goals include:
Generate 25 sales from the leads you gather at your […]
Read More..>>Have you ever wondered what to wear when you exhibit at a trade show? When you step out on to the trade show floor, you’ll see a wide variety of theories on this subject manifest themselves. It will be immediately apparent that some exhibitors put no thought at all into how they present themselves at […]
Read More..>>At MODdisplays, we are obviously biased toward trade show marketing as a strategy to increase B2B sales, but there is much more to B2B marketing than exhibiting at trade shows. Business spend upwards of 85 billion dollars per year to promote themselves to other businesses, and the trade show industry only accounts for 17.3 billion […]
Read More..>>Pirouet towers and counters are high-impact accessories that are built for portability and ease of setup. Whether you need a product showcase or a sleek-looking computer station, our Pirouet systems are the solution to your exhibiting challenges.
Each Pirouet tower we sell can be customized by adding your own graphic panels, or by using a […]
Read More..>>Are you looking to bore attendees senseless with your next trade show booth? It’s not as easy as you might think to be a complete failure at trade show marketing, but some companies have absolutely mastered the art of exhibiting poorly. These companies often repeat their mistakes year after year, creating recognizable patterns of incompetence. […]
Read More..>>Showstyle table top displays have been a powerful marketing tool in the portable trade show industry for years. The unique “briefcase” style design and attractive graphic panels have made this system popular among exhibitors who want to make a big impression within a small space. It’s larger cousin, the Showmax table top display, allows you […]
Read More..>>If you’re planning to invest thousands of dollars into your trade show marketing program, you should focus intently on training your booth staffers to know how to act within the trade show environment. Even if you use the best trade show display with the best promotional products on the entire exhibit floor, your booth staffers […]
Read More..>>The primary goal of any exhibitor should be to leave a lasting impression of your company in the minds of attendees, so branding should always be your first priority. However, once your brand has been established, you can work toward creating a unique message for the expo that embodies the ideas of your company, and […]
Read More..>>A recent article in Exhibitor Magazine set out to answer the following question: Are trade shows really worth the investment? To answer this question, it’s important to find out if trade shows are still capable of attracting real buyers, and if the cost per attendee visit is remaining relatively stable.
According to Exhibitor Magazine, who quoted […]
Smartpak cases stand out because of their bright blue color, so there is no way you could possibly confuse them with another graphics case. Every Smartpak case we sell is designed to withstand the rigors of shipping and transportation, so you can be confident that your valuable trade show hardware will be protected. The crush […]
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