free graphic design

Faster Graphics Uploader

Posted by Andy Keeler on September 30, 2009
MODdisplays Information, Trade Show Graphics / 8 Comments

MODdisplays is pleased to announce the launch of our new graphics upload system, which is 200% faster and much more reliable than our previous system. As always, we are able to process files as large as 2GB through our upload system, and all of our files are reviewed and processed by our team of in-house graphic designers. Unlike many companies, our graphic designers spend their days working with large format trade show graphics, and they specialize in providing quality output for exhibiting systems.

Our new graphics upload system makes use of a server that is specifically formatted to accept large file transfers, which ensures that your file is uploaded quickly and smoothly. If you have questions about our file upload system or our graphics requirements, please call 877.663.3976 and press 2 for graphics, or email

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Using Photos in Large Format Print Production

Posted by Andy Keeler on February 10, 2009
Knowledge Base, Trade Show Graphics / 2 Comments

Most trade show displays utilize large format printing in some form. Only the highest quality photographs can be blown up to the size that is required for the backdrop of a trade show display, and we recommend purchasing digital photos from a stock photography website such as When selecting your photo from a stock photography website, choose the largest size option available.

If you want to figure out if your image will work for your trade show display, you will need to know the size of the image (usually listed in pixels or inches) and the resolution of the image (usually listed in DPI or dots-per-inch). In order to avoid pixelation (which is the appearance of fuzziness or blurriness within your image), your image will need to be 100 DPI when it is blown up to actual size.

Image size and resolution are inversely proportional. As image size increases, image resolution decreases. If you magnify an image to twice its original size, the resolution of the image will be cut in half. Suppose your image is 1200 pixels wide and 1200 pixels high (100 pixels = 1 inch, so the image would be 12″ x 12″ when printed), and the resolution is 100 DPI. If you blow up the image to 2400 pixels x 2400 pixels, the resolution would be reduced to 50 DPI. If you shrink the image to 600 pixels x 600 pixels, the resolution would increase to 200 DPI.

With this in mind, the first step in figuring out if your photo will work is to determine what size it will need to be when printed. Suppose you need your photo to cover the entire back wall of your Exhibit One display (70.75″w x 82″h). It is highly unlikely that the image you need will be available in the correct size when you purhcase it, so you will need to blow up the image to the size you need before you can work with it. The largest images on stock photography websites will usually come at a resolution of 300 DPI, and the size of the image will vary. Using the relationship between image resolution and image size, you should be able to quickly determine if the photo will be large enough to remain crisp when it is blown up to the size you need.

You never need to worry about fuzzy images when you work with MODdisplays, because we have checks and balances in place to ensure that low resolution images do not make it to print. Our graphic designers check each file for images that may appear fuzzy when printed, and these problems will be pointed out in your e-proof. We never go to print without our client’s approval, and our e-proofs are very thorough and meticulous. Most resolution issues are fixed at this stage, and the chances of a client receiving a graphic with pixelation are extremely slim.

At MODdisplays, we place all of our emphasis on the final output. We understand what it takes to look great at a trade show, and we work hard to make sure our clients are pleased with the graphics we print.

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Vector vs. Raster Artwork

Posted by Andy Keeler on September 06, 2008
Trade Show Graphics / No Comments

When designing trade show graphics, it is often important to know the difference between vector and raster artwork. Not every image is suitable for use on your booth display, because many images will appear grainy and pixelated when they are scaled up to the correct size. Understanding the difference between vector and raster artwork will make a big difference in the images you choose for your graphics.

Vector Artwork

Vector artwork is usually produced using illustration software (such as Adobe Illustrator), and it is always comprised of mathematically-drawn lines and shapes. For this reason, scaling up (or magnifying) vector artwork almost never results in a loss in quality. The word “vector” implies magnitude and direction, and that is exactly what vector artwork captures. In order to increase the size of this type of graphic, you simply need to increase the magnitude and direction in proportion.

Raster Artwork

Raster images are usually produced using digital photography or photo-editing programs (such as Adobe Photoshop).  Raster images are comprised of tiny blocks of color called “pixels”, which are aligned in a grid in order to form images. Unlike vector images, raster images cannot be magnified without the risk of pixelation. Increasing the size of a raster image forces the design program to add pixels that were not captured in the original photograph or drawing, which results in fuzzy or blurry images.

Whenever possible, MODdisplays recommends using vector images in the design of your trade show displays. Vector images will always look crisp and sharp no matter how big you make them. Since all photographs are raster files, nearly all booth graphics will utilize at least a few raster images. If you plan to use a photograph in the design of your exhibit, we recommend viewing the file at 100% (the actual size you will want the image to appear on your graphic) on your monitor. If the file appears blurry when viewed at 100%, then the resolution is too low. Low resolution files result in poor print quality.

Stock photography websites such as iStockPhoto and GettyImages are a great resource for high-quality raster photographs. Files can be purchased in a variety of sizes, and usually the “large” size is good enough to provide a crisp, clean image when printed. When in doubt, you can always send your files to and we will check them out for you. At MODdisplays, we never print low resolution or low quality files, because all of our graphics go through a rigorous screening and proofing process.

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No Added Costs and Free Shipping

Posted by Andy Keeler on August 14, 2008
Trade Show Displays / No Comments

Many of our customers, and justifiably so, are concerned  about unforeseen added costs to their display purchase.  We have come to realize that many of our competitors are not straight forward about pricing.   They will advertise a banner stand that looks great but upon further investigation the price doesn’t even include the graphic.

MODdisplays has from the beginning tried to avoid cheap gimmicky tactics to attract customers.  Our prices online are turnkey.  The displays and banner stands include the hardware and graphics as depicted.  Every banner stand comes with a padded carry bag and almost all of our displays come with hard shipping cases.   Even our Standard Popups and Exhibit One displays include lighting.

And as of the first of the year we have offered free graphic design, a service that cost $75 to $150 per hour with other companies.    That is correct, free graphic design with any display or banner stand.  We don’t even charge rush charges.  Basically we have taken out every unforeseen variable when it comes to shopping for displays.  The only cost you will incur is shipping and shipping cost are at an all time low.  Shipping most 10×10 displays across country is only about $60 and you can ship a banner stand for less than $20.

Just for reading this post we will offer you free shipping.   Use the coupon code “FREESHP” in the checkout for free shipping.  So you can purchase a display online and recieve free graphic design, free shipping and no rush charge.  You will simply pay the advertised price to get the product in-hand with custom graphics, no extra charge.

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Typography in Exhibit Design

Typography plays an important but often underestimated role in exhibit design. The font used in the design of a trade show display will often make a bigger impression upon attendees than the words themselves. Attendees and the general public are largely unaware of the influence that font choices can have on purchasing decisions, and you can use this to your advantage as an exhibitor.

Typical exhibiting goals include increasing brand recognition, generating positive brand association, marketing products and/or services, and distributing promotional literature, and typography can play a key role in helping you to meet those goals. It is important to be aware of what message you’re sending when you use particular fonts so that you can have tighter control of your company’s brand. Here’s a few brief points to ponder that may help you make better design choices when laying out the graphics for your trade show booth.

Over 90% of corporations use Helvetica-based or Helvetica-like font faces in their corporate logos. MODdisplays company logo uses a Helvetica-based font. Stripped of their ornamentation, Helvetica based fonts are very readable. Letters that are sized and spaced proportionally give viewers a strong sense of relatedness and order. Sans-serif Helvetica-based fonts give potential clients the sense that your company is made up of people like them, which instills confidence and promotes spending. We highly recommend using proportionally spaced type faces in company logos and slogans, as well as “skimming material”.

If unadorned fonts are more readable, why aren’t they used in books and magazines? Over the past thirty years, it has been consistently proven that serifed fonts are easier on the eye when reading large blocks of text. The serifed edges allow the eye to pass smoothly from one word to the next, which allows for increased reading speed and comfort. Visit any typography-focused website (one of my favorites is, and you’ll notice that (in general) headings and titles are displayed in sans-serif fonts and large blocks of text are displayed in serifed fonts.

Typography is a seemingly limitless field where the possibilities for learning are endless. Devoting some time to understanding why certain fonts are chosen will increase the quality and visibility of your trade show graphic design, and will hopefully generate some more leads for your company.

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Calculating Shipping

Posted by Andy Keeler on July 07, 2008
Business Information / 1 Comment

We are often asked by potential clients for the estimated shipping cost for the product or display they are looking to purchase.    This is a valid question as no one wants to be hit with some surprisingly large shipping bill.  When we are asked to calculate shipping we simply go to our website and add the product to our cart then calculate the cost of shipping right there in the cart by putting in the client’s providence or state along with their postal or zip codes in the respective fields.  The rates and options that appear in the pull down are taken live from UPS.   Our store simply takes the information from the back end of our store, information like weights and box sizes, plugs them into the UPS database and then shows them to our clients right there on the cart page.

We are always happy to help you by giving you that shipping cost, but please feel free to use our store to calculate the cost.   We strive to offer trouble free on-line shopping by taking out the unforeseen variables.  That is why we offer live shipping rates, free rendering, free graphic design, price matching, no-rush fees and more.  And just in case you want a little more confidence, visit our testimonials page.

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Shopping Online

Posted by Andy Keeler on June 25, 2008
Trade Show Displays / 2 Comments

One of the great aspects of online display shopping is that you have a wealth of knowledge at your finger tips.  MODdisplays is always striving to add more information about our products on our site in an easy to navigate manor.   That is why we have been adding when possible instructions, templates, additional photos and other helpful items.

We also strive to be as straight forward as possible with pricing and what that pricing includes.  So when you see a display on our site with added accessories and full graphics you can be assured that all that is included in the price and when in doubt scroll down on the product page to find the “Purchase Price Includes” heading for a list of what that product includes.

We understand that many online companies will advertise images of displays with graphics and added features and then give prices that don’t include any of those items.   We don’t even charge set up charges, so there are no hidden cost.  Even our graphic design services are free with the purchase of any display with graphics, including banner stands and table top displays.   The only other cost is shipping and that can be easily calculated out on the check out page if you add your zip code.  There you can see all your shipping options and associated cost.

We keep our prices compative, but we realize the hundreds of online stores selling displays on the web.   So if you like MODdisplays style of business and our value added services but find a lower price from another company on a comparable product, let us know and we will match or beat that price.  And even when we match prices you can still take advantage of our free services like rendering and design, as well as our excelent customer service.  So shop with confidence on our online store.

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MODDisplays Now Offers Free Graphic Design

Posted by Andy Keeler on March 07, 2008
Press Releases, Trade Show Displays, Trade Show Graphics / 1 Comment

Leading trade show display company works with clients to get them the graphics they want.


Harrisonburg, VA – (PRWeb) – March 6, 2008 – MODdisplays, a leader in the portable trade show display industry, now offers free graphic design services with the purchase of any trade show display or banner stand. Designing trade show graphics can be a complex and challenging process, and usually ends up costing exhibitors more time and money than the display itself. The design professionals at MODdisplays can take the headache out of designing your own graphics and help to ensure that you look your best at the show.  MODDisplays can be found online at: .


The graphic designers at MODdisplays are experienced in the field of trade show marketing, which means they understand what works well for exhibitors. Trade shows are fast-paced environments, and experienced design professionals can help your company produce a display that is eye-catching and professional at the same time.


Most companies in the portable trade show display industry charge between $75 and $200 per hour, and an average 10 x 10 trade show booth could take as long as eight hours to design. Graphic design charges can add up very quickly, and many companies hide the total charge until after it is too late for the client to back out of the purchase. At MODdisplays, graphic designs for your trade show booth are completely free, and there are no strings attached to this offer.


In addition to the obvious cost benefits for clients of MODdisplays, the addition of free trade show graphic design simplifies the ordering process. “People who are in search of a trade show display really like what they see on our website, but they aren’t sure how the process of designing and producing custom graphics works. Now they can purchase our displays with confidence, and we send them their first graphic design rendition the next business day,” says MODdisplays President Andy Keeler. Combined with the custom exhibit rendering service offered by MODdisplays, the process of purchasing a trade show exhibit has become much easier.


When you purchase a trade show booth from MODdisplays, a member of the Graphics Department will immediately contact you to get a feel for what you are trying to accomplish at your trade show, as well as what types of graphic design appeal to your company’s unique style. From that conversation, a designer will take the time to produce an initial rendition. Through continued dialogue with our graphic design department, we will help you come to a graphic solution that works well for your company. Nothing will ever be printed without your signed approval, so there is no need to worry about paying for something that you are not entirely satisfied with.


In the portable trade show display industry, it is easy to get complacent and fall into routines with clients. MODdisplays is proud of the steps that have been taken to improve customer experience and continually improve the service that we provide to our clients.



Andy Keeler

1.877.663.3976 (Toll Free)

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