Modern exhibitors are interested in well-designed, packaged solutions as opposed to purchasing components from a number of different systems and combining them to work as a single unit. The structure of XRline displays is made from aluminum extrusions, which can accept a wide variety of accessories that are designed specifically to match the look and […]

Posted in Green Trade Show Displays, Trade Show Accessories, Trade Show Displays, Trade Show Marketing, Trade Show Trends Comments(0)

Major companies are ruthless when it comes to protecting their corporate identity. Consistency and brand recognition are important because they legitimize your company and help you to build long term relationships with your client base. In many cases, the difference between a good company and a great company is brand recognition and positive brand association. […]

Posted in Exhibiting Strategy, Trade Show Marketing Comments(0)

There are 6 billion human beings on this planet, and the vast majority of them would recognize Coca-Cola, McDonald’s, and Nike by sight. Chances are that you will never be able to elevate your company’s brand to this level of worldwide recognition, but by following some basic principles of branding you can build a strong […]

Posted in Business Information, Trade Show Marketing Comments(0)

At MODdisplays, we are obviously biased toward trade show marketing as a strategy to increase B2B sales, but there is much more to B2B marketing than exhibiting at trade shows. Business spend upwards of 85 billion dollars per year to promote themselves to other businesses, and the trade show industry only accounts for 17.3 billion […]

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Beth Mandel recently brought my attention to a post on her blog that describes reputation management at trade shows. This problem can be extremely daunting for exhibitors, and the critical advice of marketing companies can help you overcome the nightmare of mismanaging your brand at a trade show.
Trade shows are complex, fast-paced environments where business […]

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Banner stands are by far the easiest trade show graphic systems to use. They are lightweight, affordable, and have a very low cost of ownership compared with other types of trade show exhibits. Every banner stand we sell can be used independently or can be combined with other banner stands to form a large graphic […]

Posted in Banner Stands Comments(0)