pop up display

FAQ: Popup Displays

Posted by Andy Keeler on September 19, 2008
Trade Show Displays, Trade Show Graphics / No Comments

popup displayPopup displays are the most popular portable trade show displays on the market today. Since their invention over 30 years ago, exhibitors have found that these exhibits reduce the overall cost associated with exhibiting, but do not require that they sacrifice a professional look and feel. Full graphic popup displays dominate the trade show landscape, reigning as the enduring and undisputed king of portable trade show booths. If you have ever attended or exhibited at a trade show, you probably understand how popup displays work, but this article will answer some common questions about the structure and the graphics of the popup exhibits from MODdisplays.

Why are your popup displays so much cheaper than those sold by other exhibit houses?

This question has two answers:

1- We don’t believe our customers should have to pay for our mistakes. Graphic houses across the country charge outrageous prices for popup display graphics because they need to cover the cost of all the panels that they printed or produced incorrectly. Small printing operations with inexperienced equipment operators make tons of mistakes, and they will often need to reprint your graphics 2 or 3 times before they get it right. Unfortunately, the customer usually eats the cost of those reprints, even though they had nothing to do with the mistake.

2- MODdisplays consciously chooses to make less money per exhibit in order to keep costs down for our network of clients. In order to make any money at all, MODdisplays needs to sell exhibits for more than it costs us to produce them. Many of our competitors will charge their clients  $400 or $500 for a popup display graphic panel when it costs them almost nothing to produce. This is highway robbery, plain and simple. In the 1990′s, popup display graphics legitimately cost much more than they do now, but with new advances in printing technology there is no excuse to charge so much for popup display graphics.

How long will it take me to set up my popup display?

No popup display should ever take more than 30 minutes to set up, even the first time. With practice, you should be able to set up an entire 10ft popup unit in less than 10 minutes. Exhibitors love the quick set up because it allows them to mingle on the show floor with other exhibitors and attendees instead of wasting valuable time setting up their exhibit.

What kind of graphics are used with my popup display?

Popup display graphics are printed on high quality photographic paper, and then thermally laminated. The inkjet printers that produce our popup display graphics are capable of printing at over 1200 DPI, which will result in extremely high quality output. Laminating your graphic panels protects them from scratches or damage during shipping, and helps them to keep their shape even when they are applied to your popup display frame.

What are “magnetic channel bars” and how are they used in the context of my popup display?

Magnetic channel bars attach to the frame of your popup display in order to hold your popup display graphics. You should never buy a popup display that does not offer a direct magnet-to-magnet connection, as magnet-to-metal exhibits will cause your booth graphics to have alignment issues. Our channel bars attach to our popup frame magnetically, which means they can be attached to your exhibit much more quickly than those that need to “snap” into place.

How will my popup display ship?

Your entire exhibit will ship in a durable, rugged shipping case that is specifically designed for popup displays. One compartment within the case is designed to hold the graphics, while the other compartment will hold your hardware. The lights for your popup fit neatly into the lid, which leaves you with plenty of extra room to store literature and other accessories within your case.

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Popup Display with Arc

Due to the instant popularity of our new popup display option, we have decided to release another popup display configuration. This setup features a pair of XRline columns connected by an arc made from curved aluminum. In addition to the aesthetic appeal of this configuration, the XRline columns provide a number of customization options that were not available before. The image below represents the Standard 10ft Popup Display with Arc, which also includes three front mount aluminum literature shelves:

Standard 10ft Popup Display with Arc

This trade show display system can be purchased for $3,758 (which includes complete, unlimited graphic design service). Although literature shelves are pictured in the image above, you are free to customize your own accessories. If you prefer, you can add counters, monitors, product shelves, or other functional accessories. To customize your exhibit, please give us a call at 877.663.3976 or email sales@moddisplays.com.

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New Popup Display Option

Meet the newest addition to MODdisplays’ extensive line of popup displays: the Standard 10ft Popup with Kiosk. Thanks to the slim aluminum foot of the XRline displays, the kiosk is able to nest beneath our Standard line of popup displays for a clean fit. The ability to add XRline kiosks to our line of popup displays allows you to use literature shelves, monitor mounts, counters, and product shelves with your popup display (these options were previously unavailable at MODdisplays).

Standard 10ft Popup with Kiosk

If you already own a popup display and need to purchase the kiosk separately, that is also an option. Purchasing our popup kiosk allows you to move your trade show exhibit into the modern age without purchasing an entirely new booth display. Our kiosks can be customized to meet the individual needs of your company, so please feel free to give us a call for more details at 877.663.3976 or email sales@moddisplays.com.

The versatility of this new system is unmatched for the price (the system pictured above retails for $3,237, which means it costs less to buy our popup system with a kiosk than to buy a full graphic popup alone from most trade show display companies). MODdisplays is able to sell high quality products for much less than the competition because we do not believe in making outrageous margins on graphic production (some companies will charge over $500 for a graphic panel that costs less than $50 to produce). Those margins are built in to cover the cost of mistakes, but we believe that we should pay for our own mistakes (not our clients).

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Popup Display Shipping Cases

Posted by Andy Keeler on July 22, 2008
Trade Show Accessories / No Comments

Standard Display CaseIf you’re looking for a popup display shipping case, look no further than MODdisplays. Our Standard Display Case (pictured below) is the most popular popup case on the market thanks to simple design and an affordable price. All of our full size popup displays ship in the Standard Display Case because it offers your exhibit protection in shipping and transportation. Our popup cases tilt and roll for easy transportation, making it simple to move your entire trade show booth from event to event.

Every pop up display case we sell has the option of being converted to a podium counter. This is a great feature which allows you to get even more use out of your exhibit system. If you would like to convert your popup case to a counter, we offer blue, black, and grey fabric as well as a full graphic print. All of our floor size Standard Popup Displays come with a case to counter conversion kit, which allows you to transform your case into a podium quickly and easily.

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Popup Display Package

Posted by Andy Keeler on June 24, 2008
Trade Show Displays / No Comments

Popup Display PackageLooking for an inexpensive way to make a big impact at your next trade show? Look no further than MODdisplays. We currently offer a complete 10ft Popup Display with full graphics, lights, and a durable case that converts to a counter for only $1,835. If that’s not enough, we offer free graphic design with the purchase of this display and any other trade show display we sell. Most popup displays take 6 – 8 hours of design work, and most companies in our industry charge $75 – $150 per hour, which means you could spend as much as $1,200 for design alone with another company.

If you’re worried that our popup display won’t meet your quality guidelines, don’t be. We don’t cut any corners with the construction of your frame, the design of your graphics, or the production process for your graphics. We feel confident that our popup system would stand up against any other system on the market in a close inspection.

Now that you know you can have an entire 10ft popup display with free graphic design for $1,835, why would you buy anywhere else?

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Economy Pop Up Displays

Posted by Andy Keeler on March 18, 2008
Trade Show Displays, Trade Show Marketing / No Comments

Pop up displays have been a mainstay in the portable trade show display industry for years. Exhibitors and attendees often complain that these exhibit systems are overused, but once you understand how convenient they are to use, it makes perfect sense that they have been a favorite among exhibitors for decades. Economy pop up displays are the most affordable and durable pop up system on the market.

Every economy pop up display has a very small footprint, which saves space in your exhibit and reduces the cost of shipping and drayage. You can do a lot with your 10 x 10 display space without looking overcrowded by using one of these economy systems because they provide a very large graphic area in a small amount of space. The frame of the pop up display is also much lighter than a typical pop up display frame, but we are so confident in its strength that we offer a 100% lifetime warranty. If your pop up display frame ever breaks, send it back to us and we’ll repair or replace it at no cost to you.

An economy pop up display with graphics can be set up in as little as 10 minutes by a person who has never seen the display before. The simple instructions are included with every package, and they are all you need to get your booth set up in a matter of minutes. You don’t need any tools or special skills, all you need is a pair of hands and some time.

To purchase a pop up display from MODdisplays, visit our website or give us a call at 877.663.3976. You can also email us.

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Xpressions Displays Revamp

Posted by Andy Keeler on February 12, 2008
MODdisplays Information / 4 Comments

MODdisplays has made an effort to keep up with the portable trade show display market. Demand for Xpressions displays is increasingly rapidly every day, and we have updated our website with more Xpressions kits and more detailed product information. This display system can be sold in thousands of different configurations, and showing our customers every available option would be impossible. However, we have dramatically increased the level of support and service we can provide to help our clients purchase Xpressions displays at the best prices on the internet.

The Xpressions 3×3 systems have been the most popular systems from the start. These trade show displays work perfectly within a 10 x 10 space by providing a large graphic area without overcrowding your exhibit space. Many exhibitors purchase 3×3 Xpressions displays to replace their outdated 10ft pop up display. Xpressions 3×3 displays are a modern version of the classic pop up display that will make a much bigger impact at your show.

To make the Xpressions exhibits we sell even more affordable, we now offer a 10% discount on the graphics of any Xpressions when you purchase one of our standard kits. The 10% discount has saved our clients hundreds of dollars on the specific Xpressions display kits we sell. Unlike many trade show display companies, we pass discounts along to our clients to ensure that they always receive the best possible price for their trade show exhibit.

In addition to a revamped website, MODdisplays now offers custom exhibit renderings for Xpressions displays. Using this advanced technology, we can provide our clients with accurate images of exactly what their Xpressions booth will look like before they purchase. Our clients are always surprised with the speed and accuracy with which we can produce high-quality, photo-realistic images that they can use to preview the look and feel of their trade show display.

MODdisplays is working hard to make the process of purchasing a trade show exhibit easier for our clients. We believe that trade show displays should be the last thing that exhibitors worry about when getting prepared for a show, because this will increase their chance of creating a successful trade show marketing campaign.

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Technology and Electronics Trade Shows

Posted by Andy Keeler on February 06, 2008
Trade Show Trends / 3 Comments

Many of the trade show displays produced by MODdisplays are designed to appeal to high-tech audiences. It would look unprofessional and out of place to exhibit using a standard pop up display at a technology or electronics trade show, and the exhibit would not allow you to incorporate monitor mounts or multimedia into your trade show booth.

When exhibiting at a high-tech trade show, our modern trade show displays are the best way to give off a professional look. These exhibits are constructed using durable and lightweight aluminum extrusions that give your display a sleek industrial feel. The booths can be customized with monitor mounts so that you can offer presentations to your potential clients, and product shelves can be added to highlight your prototypes.

Simplicity and functionality allow these trade show displays to fade into the background of your marketing program, which puts your company’s brand and products on center stage. Your legitimacy and professionalism will be taken as a foregone conclusion, and visitors and attendees will instead focus on what you have to say.

For more information about our Exhibit One displays or our other modern display offerings, please visit our website at http://www.moddisplays.com.

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