Trade Show Marketing Blog

If you’re planning to attend a trade show in the next few months, take a look at Aaron Brazell’s recent post about eco-friendly conference attendance. Aaron offers a few tips for attendees who are looking to save a little money and be more environmentally conscious at the same time. Take a look at a few of his suggestions:

• Stay in close proximity to your conference center, and walk to and from the show.
• Turn up the thermostat in your hotel room. 75 degrees isn’t that bad, is it?
• Reuse your towels and sheets in your hotel room (you don’t change your sheets every day at home, do you?).
• When possible, attend virtual trade shows instead of traditional trade shows.

These are great tips, and I’d like to add a few more:

• Encourage eco-friendly exhibiting practices. Have discussions with exhibitors about the construction of their booth, and let them know that eco-friendly exhibiting is important to you. This may be enough to turn them toward an eco-friendly trade show booth for their next event.
• Encourage attendees and exhibitors to recycle their promotional giveaways. The vast majority of “swag” type items end up in trash cans just outside the convention hall.
• Encourage exhibitors to send virtual copies of their trade show literature. This will reduce the number of brochures that need to be printed.
• Encourage exhibitors to recycle their trade show displays after the show. MODdisplays offers an exhibit recycling program that allows exhibitors to get a 10% discount on the purchase of their next booth when they recycle their old booth or donate it to a non-profit organization.

If you have any questions about going green in the trade show industry, contact MODdisplays at 877.MOD.EXPO or email sales@moddisplays.com.

In a continuing effort to offer businesses the best selection of green exhibiting products, MODdisplays reported improvements to its most popular product lines. Without raising costs for end users, MODdisplays has systematically revamped its trade show display products to give businesses more eco-friendly choices. MODdisplays can be found online at http://www.moddisplays.com.

There is much debate in the portable trade show display industry about what exactly it is that makes an exhibit qualify as an “environmentally friendly” solution. Ignoring the incessant bantering, MODdisplays has taken action to transform its entire exhibit line into sustainable, earth-friendly products that businesses can purchase with confidence.

“We don’t want to get caught up in the debate about green exhibiting,” said Andy Keeler, President of MODdisplays. “That is not to say that we wouldn’t exceed any set of standards that is agreed upon by the exhibiting community, but we believe that there are some simple things we can do now to make a really big impact such as reducing our own carbon footprint, building trade show displays from recycled and recyclable materials, and improving printing technologies to reduce emissions.”

Business owners and employees with purchasing power are increasingly interested in trade show booths that fit with the eco-friendly profile of their company. As companies around the world move toward respectable environmental practices, the demand for green exhibits will rise dramatically. Taking the steps now to improve our trade show exhibit offerings continually has ensured that MODdisplays will be way ahead of the competition as these practices take root in the business psyche.

Environmentally friendly trade show displays have many advantages for business owners as opposed to standard trade show booths. In addition to supporting the health of the environment, purchasing an eco-friendly trade show exhibit can be a great marketing tool. Hewlett Packard recently gained national exposure with the construction of their enormous “green” exhibiting system, helping the computer company highlight its tech recycling efforts.

Contact:

Andy Keeler

http://www.moddisplays.com

sales@moddisplays.com

1.877.663.3976 (Toll Free)