At MODdisplays, we are obviously biased toward trade show marketing as a strategy to increase B2B sales, but there is much more to B2B marketing than exhibiting at trade shows. Business spend upwards of 85 billion dollars per year to promote themselves to other businesses, and the trade show industry only accounts for 17.3 billion […]

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10. Forget to bring any trade show literature or giveaways. If you’re trying to be forgotten right after the show is over, this is the best way to accomplish that.
9. Pick the wrong show to exhibit. If you’re a company with a tiny budget, don’t try to blend in to a massive show where companies […]

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