Hewlett Packard Setting the Tone

Glenda Brungardt, Hewlett Packard’s Event Marketing Manager, spoke today from 10:00AM - 10:45AM on ways companies large and small can make their trade show display systems more environmentally friendly. Tech giant HP received a lot of press in the early part of 2008 when they converted their old, 30,000-pound exhibit into a much lighter system […]

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Share Your Booth Space

If you exhibit using larger trade show display systems, you will make a bigger impact at your trade show than if you exhibit in a small booth space. However, the cost of space at trade shows can put a serious dent in your marketing budget. We often recommend that our clients share booth space with […]

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Using Promotional Products in Trade Show Marketing

Your company’s use of promotional products could make or break your exhibiting program, so it is important to carefully consider your use of trade show giveaways before the event. Optimizing your promotional products for maximum effectiveness at a minimal cost will allow you to increase the return on your investment; making trade shows more profitable […]

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MODdisplays Further Expands Green Offerings

In a continuing effort to offer businesses the best selection of green exhibiting products, MODdisplays reported improvements to its most popular product lines. Without raising costs for end users, MODdisplays has systematically revamped its trade show display products to give businesses more eco-friendly choices. MODdisplays can be found online at http://www.moddisplays.com.
There is much debate in […]

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Make an Emergency Supply Kit

Trade shows are demanding environments, and it can be difficult to plan for everything that could possibly go wrong within your exhibit. Keeping an emergency supply kit handy can save your company from unforeseen issues that could damage the reputation of your company. So what should be included in your emergency supply kit?

Screwdriver
Extra Light Bulbs
Cleaning […]

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Understanding the Modern Attendee

Over the past few decades, there has been a drastic change in the way people attend trade shows. Instead of single attendees roaming aimlessly around the trade show floor, modern attendees usually work in groups called “buying teams” that have a very targeted focus. Appealing to these teams of decision-makers is often difficult for inexperienced […]

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Sponsor a Trade Show Speaker

You can increase your company’s visibility at a trade show by sponsoring a speaker for the event at which you are exhibiting. Sponsoring a speaker should constitute more than simply shelling out some cash to have your name announced along with the speaker, it should be well integrated into the rest of your trade show […]

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Exhibit One Promotional Video

Exhibit One displays are the most versatile and attractive exhibits on the market. The eco-friendly design of the Exhibit One system allows you to help the environment without sacrificing your look. Check out the Exhibit One promotional video today:

To get more information about Exhibit One displays, contact MODdisplays at 877.663.3976 or email sales@moddisplays.com.

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Attracting Traffic with Gimmicks

If you’ve ever attended a trade show, you know that many exhibitors try to attract traffic to their trade show booth using gimmicks. This may be a great way to increase foot traffic to your booth, but it may also serve as a major distraction that prevents your booth staffers from educating visitors about your […]

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Using Attendees to Generate Buzz

Attendees talk to one another during every trade show, and you can use this fact to your advantage to generate more traffic to your trade show booth. In order to generate buzz around the exhibit hall, there needs to be something special about your trade show display or your promotional items (in other words, give […]

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