• Display Type: Tension Fabric
• Booth Size: 20′ x 20′
• Special Accommodations: N/A
• Price Range: $20,000 – $50,000
• Turnaround Time: 9 business days
• Setup Time: 2 – 4 hours

• Display Type: Tension Fabric
• Booth Size: 20′ x 20′
• Special Accommodations: N/A
• Price Range: $20,000 – $50,000
• Turnaround Time: 7 business days
• Setup Time: 2 – 4 hours

MODdisplays is proud to announce the release of the Standard Panel Tabletop Display system. The simple design and affordable price of these tabletop displays makes them a great option for non-profit organizations or churches that are looking to make a big impact on a tight budget. Starting at only $129, these affordable trade show displays can be set up in a matter of seconds and accented with vibrant graphics. Visit www.moddisplays.com for more details about this exciting new tabletop display.

Standard Panel Tabletop Displays come with black, blue, or burgundy fabric that is Velcro-receptive. Unlike many panel tabletop displays, the Standard is double-sided and double-hinged for added versatility and convenience. The market is saturated with expensive popup tabletop units and overpriced display boards, but the Standard Panel Tabletop proves that a stylish display does not have to cost a fortune.

“MODdisplays places a huge emphasis on value,” said Andy Keeler, President of MODdisplays. “This means getting the right exhibit for your company at a reasonable price. Exhibiting is inaccessible to many non-profit or charity organizations because of the high cost of purchasing a trade show booth with full graphics, but the Standard Panel Tabletop Display gives these groups a chance to look great without having to spend thousands of dollars.”

MODdisplays seems intent on becoming the premier provider of portable trade show exhibits, and the release of the Standard Panel Tabletop unit is one more step in the right direction for this exciting new company.

The recent financial turmoil on Wall Street has left American business owners in a state of confusion. Many small business owners are already feeling the effects of the current financial crisis, and many more are uncertain about what the next few years might hold for their company. According to recent reports from the Trade Show Bureau, the trade show industry is still going strong, but will that trend continue as banks and businesses tighten their belts in preparation for the storm ahead?

Trade shows will always be an important component of business to business marketing efforts, but small businesses will spend less money on trade shows in the coming years than they have in the past. As businesses spend fewer and fewer marketing dollars, the need to maximize those dollars will drive demand for experienced trade show marketing specialists. Trade shows are a great place to inform your target audience about what kind of company you are, what products you offer, and what differentiates you from your competitors, and an experienced trade show marketing specialist can help you increase the return on your investment and reduce the costs associated with exhibiting.

• Display Type: Tension Fabric
• Booth Size: 20′ x 20′
• Special Accommodations: Internally-lit bar area, back wall with hidden plasma mount
• Price Range: $20,000 – $50,000
• Turnaround Time: 7 business days
• Setup Time: 2 – 4 hours

• Display Type: XRline
• Booth Size: 10′ x 20′ (also converts to 10′ x 10′)
• Special Accommodations: Monitor mounts, back wall literature holders, locking counter.
• Price Range: $10,000 – $20,000
• Turnaround Time: 5 business days
• Setup Time: 1 – 2 hours

• Display Type: XRline
• Booth Size: 10′ x 20′ (also converts to 10′ x 10′)
• Special Accommodations: Two 50″ plasma monitors, back wall literature holders, large storage space.
• Price Range: $10,000 – $20,000
• Turnaround Time: 5 business days
• Setup Time: 1 – 2 hours

Popup displays are the most popular portable trade show displays on the market today. Since their invention over 30 years ago, exhibitors have found that these exhibits reduce the overall cost associated with exhibiting, but do not require that they sacrifice a professional look and feel. Full graphic popup displays dominate the trade show landscape, reigning as the enduring and undisputed king of portable trade show booths. If you have ever attended or exhibited at a trade show, you probably understand how popup displays work, but this article will answer some common questions about the structure and the graphics of the popup exhibits from MODdisplays.

Why are your popup displays so much cheaper than those sold by other exhibit houses?

This question has two answers:

1- We don’t believe our customers should have to pay for our mistakes. Graphic houses across the country charge outrageous prices for popup display graphics because they need to cover the cost of all the panels that they printed or produced incorrectly. Small printing operations with inexperienced equipment operators make tons of mistakes, and they will often need to reprint your graphics 2 or 3 times before they get it right. Unfortunately, the customer usually eats the cost of those reprints, even though they had nothing to do with the mistake.

2- MODdisplays consciously chooses to make less money per exhibit in order to keep costs down for our network of clients. In order to make any money at all, MODdisplays needs to sell exhibits for more than it costs us to produce them. Many of our competitors will charge their clients  $400 or $500 for a popup display graphic panel when it costs them almost nothing to produce. This is highway robbery, plain and simple. In the 1990′s, popup display graphics legitimately cost much more than they do now, but with new advances in printing technology there is no excuse to charge so much for popup display graphics.

How long will it take me to set up my popup display?

No popup display should ever take more than 30 minutes to set up, even the first time. With practice, you should be able to set up an entire 10ft popup unit in less than 10 minutes. Exhibitors love the quick set up because it allows them to mingle on the show floor with other exhibitors and attendees instead of wasting valuable time setting up their exhibit.

What kind of graphics are used with my popup display?

Popup display graphics are printed on high quality photographic paper, and then thermally laminated. The inkjet printers that produce our popup display graphics are capable of printing at over 1200 DPI, which will result in extremely high quality output. Laminating your graphic panels protects them from scratches or damage during shipping, and helps them to keep their shape even when they are applied to your popup display frame.

What are “magnetic channel bars” and how are they used in the context of my popup display?

Magnetic channel bars attach to the frame of your popup display in order to hold your popup display graphics. You should never buy a popup display that does not offer a direct magnet-to-magnet connection, as magnet-to-metal exhibits will cause your booth graphics to have alignment issues. Our channel bars attach to our popup frame magnetically, which means they can be attached to your exhibit much more quickly than those that need to “snap” into place.

How will my popup display ship?

Your entire exhibit will ship in a durable, rugged shipping case that is specifically designed for popup displays. One compartment within the case is designed to hold the graphics, while the other compartment will hold your hardware. The lights for your popup fit neatly into the lid, which leaves you with plenty of extra room to store literature and other accessories within your case.

Despite what industry professionals would have you believe, trade show marketing is not rocket science. If you apply common sense to your exhibiting program, you can avoid some common mistakes and pitfalls that plague exhibitors and cost companies money. If you are looking to improve the return on your investment at your next event, you can start by avoiding the following mistakes:

Mistake #1 – Failing to follow up with potential clients after the event.

According to the Center for Exhibition Industry Research, almost 90% of the leads generated at trade shows are never followed up. This number is absolutely astounding when you consider the massive revenue that trade shows generate. You can immediately multiply the results of your marketing efforts by 9 simply by following up with potential clients after the show. For this reason, failing to follow up with clients is the single biggest and most common mistake in trade show marketing.

Mistake #2 – Failure to differentiate your products and services from those of your competitors.

It’s important for your company to stand out and make a memorable impact upon visitors and attendees. Unwilling to take a risk, many companies simply blend into the background and make no effort to positively impact attendees. This is a huge mistake. Before you can differentiate yourself from your competition, you need to understand what makes your company special. What makes your customers purchase from you instead of your competitors? Where exactly does your company fit into the market? What advantages do you have over your competition? If you can answer these questions, you already have all the tools you’ll need to set yourself apart at your next event.

Mistake #3 – Failure to offer incentives to lure potential clients to your trade show booth.

Trade shows are entirely different today than they were 10 years ago. Although you are likely to get some serious foot traffic even without incentives, every visitor counts. Incentives are a great way to garner extra foot traffic without much additional cost. High quality trade show giveaways and other trade show attractions will bring visitors into your exhibit space, but you need to be careful to avoid gimmicky or deceptive incentives, or you may ruin your marketing efforts.

Mistake #4 -Failure to choose the best possible trade show to exhibit at.

If you exhibit at a trade show and you generate very little interest in your products and/or services, chances are good that you chose your event poorly. The ideal place to exhibit is an event that is swarming with people from your target market and free of your competitors. Successful trade show marketing specialists look for these types of events by thinking creatively about their target market and the best way to reach them.

Mistake #5 – Failure to design a high-impact trade show display.

Designing trade show display graphics can be a daunting task, even for an experienced and qualified graphic designer. You only have a few seconds to grab the attention of passing visitors and attendees, and a properly designed trade show exhibit can make a huge impact on potential clients. Your trade show display should serve as a jumping off point for your booth staffers to begin the discussion about your products/services and what makes you different from your competitors. If your exhibit does not stand out in the fast-paced trade show environment, you may be sacrificing valuable foot traffic and losing touch with potential customers.

If you’ve ever attended a trade show, you know that popup displays tend to dominate the landscape. Exhibitors love popup displays because they are easy to set up, affordable, lightweight, and provide a large graphic backdrop. As more and more exhibitors have began to incorporate multimedia into their trade show booths, popup exhibits became less popular. With the release of the Standard 10ft Popup with Kiosk, MODdisplays has devised a system that allows exhibitors to have the convenience of a popup display with the flexibility of a modular hybrid exhibit.

The foot of the kiosk slides neatly under the frame of the popup, allowing the kiosk to fit flush against the back wall of your popup exhibit. Monitors, literature holders, product shelves, counters, and clothing racks can be added to the kiosk to create a custom look that meets the needs of your company. Thanks to the modular nature of the kiosk, accessories can be added long after your exhibit is purchased, which means your company will have plenty of room to grow into a full-featured exhibit in the years to come.

The Standard 10ft Popup Display with Arc is another modular popup booth that has quickly become on of our best-selling products. This unit uses two kiosks connected by a stylish section of curved aluminum. Despite the stylish appearance of our unique popup systems (you won’t find these units anywhere else on the market), they can be set up in as little as 20 minutes, and they can be shipped via UPS or FedEx. Like every trade show display from MODdisplays, these units are designed with style and portability in mind.