Most companies who use trade shows as a part of a larger marketing campaign actually spend less than they should on their trade show marketing campaign. If you spend too little on your trade show marketing campaign, you will appear underfunded and unprofessional, which is actually worse than if you never exhibited at the trade […]

Posted in Trade Show Displays Comments(0)

One of the most difficult parts of planning for your trade show, particularly for new exhibitors, is determining your display budget.   When you determine what show to exhibit at the costs are fixed for reserving a space, and while often expensive they are not negotiable.  The displays however range drastically in price.  Ideally everyone wants […]

Posted in Business Information, Exhibiting Strategy Comments(0)

Before making the decision to attend a trade show, be sure to examine all the costs of trade show services, not simply the cost of registering your trade show booth space. Many shows offer relatively inexpensive booth space, but charge thousands of dollars for simple things like an internet connection or labor.
Before you register for […]

Posted in Trade Show Information Comments(0)