trade show display

Introducing Waveline Media Trade Show Exhibits

waveline media trade show displayWaveline Media trade show displays combine the simplicity and affordability of Waveline Displays with the versatility of a custom modular exhibit. Each Waveline Media kit offers support for multimedia, including a monitor mount and supports. The frame of the display is constructed using aluminum tubing, and pillowcase graphics are used to form a seamless back wall. With large graphics, lighting, a durable shipping case that converts to a counter, and support for multimedia, this booth system has everything you need to succeed at your next conference or convention.

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Custom Looking Exhibits From Stocked Components

VK 1032MODdisplays specializes in custom-looking trade show exhibits made entirely from stocked exhibit hardware. Our extensive line of aluminum hardware and accessories allows our exhibit designers to create spaces that are tailored to the needs of your company without the expensive design fees associated with custom exhibit houses. Our graphic design and exhibit design services are available at no cost, and our trained professionals have years of experience creating effective trade show booths.

MODdisplays can offer much faster turnaround times and lower prices than typical custom exhibit houses because all of our display components are stocked at various warehouses scattered across the United States. Surprisingly, the ability to fabricate custom parts for your exhibit adds very little additional functionality. In short, we can create almost anything that a custom exhibit house can create, but at a much cheaper cost and a much quicker turnaround time. Once the design of your exhibit is complete, all that’s left is to pull your hardware components off the shelf and print your graphics.

If you have a quote from a custom exhibit house that seems unreasonable, let MODdisplays take a look to see if there is anything we can do to reduce your costs or speed up your turnaround time. Our friendly, knowledgeable industry professionals are standing by to help. Call 877.663.3976 or email for more information.

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Exhibit Showcase: Week 6

  • Display Type: XRline
  • Booth Size: 10′ x 10′
  • Special Accommodations: Large Plasma Monitor
  • Price Range: $7496.00
  • Turnaround Time: 3 – 5 business days
  • Setup Time: 1 hour

XRline trade show display

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FAQ: Popup Displays

Posted by Andy Keeler on September 19, 2008
Trade Show Displays, Trade Show Graphics / No Comments

popup displayPopup displays are the most popular portable trade show displays on the market today. Since their invention over 30 years ago, exhibitors have found that these exhibits reduce the overall cost associated with exhibiting, but do not require that they sacrifice a professional look and feel. Full graphic popup displays dominate the trade show landscape, reigning as the enduring and undisputed king of portable trade show booths. If you have ever attended or exhibited at a trade show, you probably understand how popup displays work, but this article will answer some common questions about the structure and the graphics of the popup exhibits from MODdisplays.

Why are your popup displays so much cheaper than those sold by other exhibit houses?

This question has two answers:

1- We don’t believe our customers should have to pay for our mistakes. Graphic houses across the country charge outrageous prices for popup display graphics because they need to cover the cost of all the panels that they printed or produced incorrectly. Small printing operations with inexperienced equipment operators make tons of mistakes, and they will often need to reprint your graphics 2 or 3 times before they get it right. Unfortunately, the customer usually eats the cost of those reprints, even though they had nothing to do with the mistake.

2- MODdisplays consciously chooses to make less money per exhibit in order to keep costs down for our network of clients. In order to make any money at all, MODdisplays needs to sell exhibits for more than it costs us to produce them. Many of our competitors will charge their clients  $400 or $500 for a popup display graphic panel when it costs them almost nothing to produce. This is highway robbery, plain and simple. In the 1990’s, popup display graphics legitimately cost much more than they do now, but with new advances in printing technology there is no excuse to charge so much for popup display graphics.

How long will it take me to set up my popup display?

No popup display should ever take more than 30 minutes to set up, even the first time. With practice, you should be able to set up an entire 10ft popup unit in less than 10 minutes. Exhibitors love the quick set up because it allows them to mingle on the show floor with other exhibitors and attendees instead of wasting valuable time setting up their exhibit.

What kind of graphics are used with my popup display?

Popup display graphics are printed on high quality photographic paper, and then thermally laminated. The inkjet printers that produce our popup display graphics are capable of printing at over 1200 DPI, which will result in extremely high quality output. Laminating your graphic panels protects them from scratches or damage during shipping, and helps them to keep their shape even when they are applied to your popup display frame.

What are “magnetic channel bars” and how are they used in the context of my popup display?

Magnetic channel bars attach to the frame of your popup display in order to hold your popup display graphics. You should never buy a popup display that does not offer a direct magnet-to-magnet connection, as magnet-to-metal exhibits will cause your booth graphics to have alignment issues. Our channel bars attach to our popup frame magnetically, which means they can be attached to your exhibit much more quickly than those that need to “snap” into place.

How will my popup display ship?

Your entire exhibit will ship in a durable, rugged shipping case that is specifically designed for popup displays. One compartment within the case is designed to hold the graphics, while the other compartment will hold your hardware. The lights for your popup fit neatly into the lid, which leaves you with plenty of extra room to store literature and other accessories within your case.

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Power Requirements at Trade Shows

Posted by Andy Keeler on August 16, 2008
Exhibiting Strategy, Multimedia Exhibiting / 1 Comment

Electricity at trade shows is billed based on your actual usage. Many exhibitors are shocked to learn the cost of electricity, even if it was advertised in the exhibiting agreement. Personally, I don’t know the difference between a watt and a volt, but typically exhibit electricity is billed by wattage, and here is the wattage used for a number of common power consuming appliances (thank you Exhibitor Magazine):

  • TV: ~50 watts
  • Sound System: ~75 watts
  • Computer: ~400 watts
  • Fax Machine: ~60 watts
  • LCD Projector: ~300 watts
  • DVD Player: ~50 watts
  • 50-inch Plasma: ~500 watts

If you have to pre-order your electricity, always order more than you need. It would be disastrous if you ran out in the middle of your event.

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MODdisplays Further Expands Green Offerings

Posted by Andy Keeler on June 09, 2008
Green Trade Show Displays, Press Releases, Trade Show Displays / No Comments

In a continuing effort to offer businesses the best selection of green exhibiting products, MODdisplays reported improvements to its most popular product lines. Without raising costs for end users, MODdisplays has systematically revamped its trade show display products to give businesses more eco-friendly choices. MODdisplays can be found online at

There is much debate in the portable trade show display industry about what exactly it is that makes an exhibit qualify as an “environmentally friendly” solution. Ignoring the incessant bantering, MODdisplays has taken action to transform its entire exhibit line into sustainable, earth-friendly products that businesses can purchase with confidence.

“We don’t want to get caught up in the debate about green exhibiting,” said Andy Keeler, President of MODdisplays. “That is not to say that we wouldn’t exceed any set of standards that is agreed upon by the exhibiting community, but we believe that there are some simple things we can do now to make a really big impact such as reducing our own carbon footprint, building trade show displays from recycled and recyclable materials, and improving printing technologies to reduce emissions.”

Business owners and employees with purchasing power are increasingly interested in trade show booths that fit with the eco-friendly profile of their company. As companies around the world move toward respectable environmental practices, the demand for green exhibits will rise dramatically. Taking the steps now to improve our trade show exhibit offerings continually has ensured that MODdisplays will be way ahead of the competition as these practices take root in the business psyche.

Environmentally friendly trade show displays have many advantages for business owners as opposed to standard trade show booths. In addition to supporting the health of the environment, purchasing an eco-friendly trade show exhibit can be a great marketing tool. Hewlett Packard recently gained national exposure with the construction of their enormous “green” exhibiting system, helping the computer company highlight its tech recycling efforts.


Andy Keeler

1.877.663.3976 (Toll Free)

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Using Three-Dimensional Renderings in Sales

Posted by Andy Keeler on April 10, 2008
Trade Show Displays / 1 Comment

Industrial design is a growing field, and many industrial designers are finding jobs working within the sales departments of large companies. Creating custom, three-dimensional images for potential clients allows a company to provide prospective buyers with an accurate image of exactly what their purchase will look like, which can be a very effective sales tool. In addition to impressing customers, custom renderings will drastically reduce errors in production and confusion with clients, which will reduce customer service expenses.

One of the most popular uses of custom three-dimensional renderings in sales is to create high quality images of bathrooms or kitchens before installing the cabinets and fixtures. Because cabinets and fixtures are usually produced and installed by separate companies, the client rarely gets an opportunity to see the finished look unless their exact choices are available in a showroom model. When the rendering is produced and approved by the client, the chances that a buyer will be surprised by the look of the finished product is greatly reduced. Providing custom rendering images is a great way to reduce client anxiety and increase their satisfaction with the finished product, which will help to increase sales and reduce customer service costs.

Another popular use for custom three-dimensional renderings is to create office environments for large companies. The layout and design of the office as a whole is an important factor in worker productivity, and the layout of each individual work space can be customized to meet the needs of different departments. Custom renderings help to take the guesswork out of choosing a design for potential clients, which results in a more satisfied customer. When customers can visualize the exact look of their desk and office spaces, they tend to be much more confident in their purchases.

The portable trade show display industry has also adopted the use of custom three-dimensional renderings in sales. Because most trade show exhibits are made from stocked exhibit hardware, the renderings can be produced in a much shorter time than they can be produced for a kitchen, bathroom, or office build. Many trade show display companies offer free custom renderings for your trade show booth so that clients can see exactly what it will look like before it has been purchased or set up. Marketing companies are often very particular about the look and feel that their company must present, so allowing them to see customized images before they purchase an exhibit booth will help to ensure that they receive exactly what they want.

Custom three-dimensional renderings can be a very effective sales tool when they are used by professionals who understand the products they are selling as well as the needs of their clients. Industrial designers make it easy to visualize exactly what the finished product will look like, which is a great way to turn leads into sales. Any industry that has very customizable, high-end products could do well to implement a department to handle rendering services. Companies who take the first steps to put such a department in place do not regret the investment.

About the Author:

Andy Keeler is the owner of MODdisplays, a company that specializes in the sale of portable trade show displays and banner stands. MODdisplays makes use of exhibit designers to improve sales and increase client satisfaction.  MODDisplays can be found online at: .

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