Trade Show Marketing Blog

Most exhibitors start out with table top displays and progress to larger exhibits as their trade show marketing program picks up steam. In the past, floor displays were cost-prohibitive to many companies, but today there are many inexpensive options that allow small businesses to move immediately into 10′ x 10′ spaces. These options allow exhibitors to make a big impact on a small marketing budget, making their trade shows more profitable than ever before. Take a look at a few of the affordable options we offer below:

Standard Retractable Banner Stand Wall - $597 (includes graphic design)

OneFabric 10ft Curved Display - $895 (includes graphic design)

Waveline 10ft Curved Display - $845 (includes graphic design)

If you have any questions about these affordable trade show displays, please call 877.663.3976 or email sales@moddisplays.com to speak with one of our professional exhibiting consultants.

Free Stand-Off Graphic with NLC1 Counter

Free stand-off graphic with the purchase of any NLC-1 locking counter and case. Call 877.663.3976 to redeem this promotion.

Free Ground Shipping on Smartpak Cases

Free ground shipping on all Smartpak cases. Use coupon code “CASESHIP”.

Free Printed Wings with 10 x 10 Exhibit One Purchase

If you purchase a 10 x 10 Exhibit One display, for a limited time only you will receive free graphic wings. Call to take advantage of this limited time offer.

10% Off Any New Skins for an Xpressions 10 x 10 Unit

Take 10% off any new skins for an Xpressions 10′ x 10′ display by called 877.663.3976 or emailing sales@moddisplays.com.

Free Light Kit with Any Allure Banner Stand

Purchase any Allure banner stand and receive a free light kit. Call or email our sales department to redeem this offer.

Free Printed Proofs for Exhibit One, XRline, VBurst, or Xpressions

For the month of August only, receive a printed proof free of charge when you order an Exhibit One, XRline, Xpressions, or VBurst display. Call 877.663.3976 and press 2 for graphics to speak with a graphic designer about arranging your proof.

15% Off Additional Waveline or OneFabric Graphics

Do you need additional graphics for your Waveline or OneFabric displays? Take an extra 15% off any additional graphics you purchase for your system when you order all at once.

$15 Off Replacement Cassettes

Use coupon code “CASS15″ at checkout to receive $15 off the purchase of replacement cassettes for Imagine or Advance banner stands.

Visit our promotions page for more details, or call 877.663.3976.

Successful exhibitors know that it is important to grab the attention of attendees long before the show begins. If you can generate buzz and excitement about your trade show booth before the show even begins, you are much more likely to have a successful event. The internet is a great way to spread the word about your company and encourage attendees to look for your booth when they arrive at the event. Here are a few ways to get your name out:

• Submit press releases that announce your plans to exhibit at the event. If you follow established guidelines for press releases, you may be lucky enough to get your story picked up by media giants like Google and Yahoo (who regularly grab articles from press release websites), and users who are searching for news related to the trade show may find your company’s press release.
• Purchase advertising space on the show’s website. Most modern trade shows use online registration for attendees, and if you can afford to place an advertisement on those web pages, it is likely that many attendees will see your company name when they are signing up to attend the show. This is a great way to reinforce your presence and your branding image.
• Create a web page that describes the highlights of your company’s exhibit, and use search engine marketing to direct traffic to the page. When attendees search for information about the show they plan to attend on Google or Yahoo, you can have them directed to your web page which outlines your plans for the event. Directing users who are searching for information about the event to your page can be a valuable way to increase exposure.
• Be sure to update your friends and business associates on Facebook, Twitter, LinkedIn, and other social networking sites to let them know that you will be exhibiting at a particular trade show. Websites like Twitter are filled with voyeuristic users (called “lurkers”) who are interested in what you have to say, and information spreads very rapidly when lurkers republish information they find from your posts.

The internet is a powerful way to spread information about your company, and successful trade show marketing professionals always use the internet to get the word out about future events. Be creative and come up with your own marketing ideas for the internet.

In addition to the classic Alumalite system and the brand new Alumalite Lineare, MODdisplays also offers a minimal, economical version called Alumalite Zero. This simple back wall system comes standard with a counter, shelves, and a monitor mount for only $4774.00. Despite its relatively low price, the Alumalite Zero boasts one of the easiest set up processes of any product on the market today.

Because of the large number of available wing/header configurations, Alumalite Zero can be used to create many different looks without changing the basic structure of the exhibit. Each display uses the same basic structure and same back wall graphics, but by combining the structure in different ways, you can create a nearly infinite number of custom-looking configurations.

As with nearly all of our trade show products, Alumalite Zero components can be ordered a la carte. Each display is made to order, which means you can add or remove accessories from your configuration with ease. Unlike many companies who force you to choose between limited package options or outrageous custom design fees, MODdisplays offers the best of both worlds at the best prices in the industry.

The VBurst 10ft Media Wall is the perfect system for press events, red carpet events, and marketing seminars. Using only a vector form of your company’s logo, MODdisplays can offer a simple media wall backdrop that looks professional and eye-catching. Professional business marketing firms have found that logo repetition and brand reinforcement are a great way to leave a lasting impression on viewers.

The structure of the VBurst 10ft Media Wall is made from sturdy aluminum tubing, and the graphic is printed on a washable, wrinkle-free fabric that remains on the frame even in storage and transportation. The entire media wall can be set up in less than a minute thanks to the simple frame structure. The exhibit carries a lifetime warranty against manufacturer’s defects, so there is no need to worry about a damaged frame.

To order your Media Wall today, call 877.663.3976 or email sales@moddisplays.com.

MODdisplays is proud to announce the release of Alumalite Lineare exhibits. This unique system will compliment our already successful line of classic Alumalite displays. Every Lineare system we sell comes complete with a hinged, backlit header system and reflector panels to create a powerful graphic presence on the top of your booth. Instead of using feet (like the classic Alumalite displays), the Lineare uses returns on both ends of the exhibit for a more finished look.

In addition to traditional Alumalite accessories (such as monitor mounts, literature holders, and product shelves), there are a number of new accessories available with the Lineare system. The counter systems have been completely redesigned for a more sleek look and easier packaging, and the side panels can be customized with slatwall, which is perfect for hanging products or promotional items.

The basic structure of the Lineare exhibit system ships in two rotomolded, wheeled cases that are 51″w x 35″l x 15″h and weigh 150lbs. The entire system can be set up using only the tools provided, which means your company can save a lot of money on labor at your next event without sacrificing the look of a unique, custom trade show booth.

If you have questions about the Alumalite Lineare, please contact our helpful staff at 877.663.3976 or email sales@moddisplays.com.

At MODdisplays, we believe that we have found the ideal balance between custom exhibits and stocked exhibits. Using only stocked hardware, every trade show display we sell can be packaged and shipped in a matter of days, but our flexible modular exhibit lines allow for virtually limitless customization. With MODdisplays, you get the convenience and rapid turnaround times of a portable exhibit retailer with the flexibility and versatility of a custom exhibit house.

Because we can create custom-looking trade show displays from stocked exhibit hardware, we are able to keep our costs down and streamline the process of ordering exhibits online. Our catalog of stocked components is enormous, and it never stops growing. Whether you need literature shelves, monitor mounts, counter systems, light fixtures, or product shelves, we can meet your needs at affordable prices with lightning quick turnaround times.

You’re probably as tired as we are of the endless bickering between exhibit houses about whether custom exhibits or stocked exhibits are better, so why not experience the best of both worlds by purchasing your next trade show booth from MODdisplays? Call 877.MOD.EXPO or email sales@moddisplays.com for more details.

Attendees will be drawn to your trade show booth if you consistently invest in improving your trade show marketing program year after year. Too often we find that companies are content with “just showing up”, and have all but given up on their exhibiting efforts. As a result, their exhibiting program performs more poorly each year until it is eventually removed from the company’s marketing budget. The lesson here is simple: showing up is not enough. It will be obvious to your attendees that you did not put in the effort needed to gain their interest, and your investment in trade show marketing will be worthless.

Successful exhibiting programs are usually operated by experts who understand the importance of consistency. Year after year, these companies find exciting ways to engage attendees, which keeps them coming back for more. Gimmicks and swag are not enough, you need to release new, substantive information each time you return to a show. Showing up year after year with the same product line, the same brochures, and the same ideas is a quick way to lose the interest of visitors. Each new year should maintain the overall branding message your company wants to send, but your exhibit graphics, trade show literature, and your general industry ideas should be new and fresh.

If you’re short on exhibiting ideas, one of the best ways to get your wheels turning is to attend events that are similar to the trade show where you will be exhibiting. Take special note of trade show displays that catch your eye, and try to isolate what specific features of the exhibits caught your attention. Look for ways to improve your existing booth without spending an arm and a leg. If you see graphics that catch your eye, would it be possible to re-skin your exhibit with new graphics? If a particularly well lit environment drew your attention, you could purchase additional trade show lights to spruce up your booth. Remember that the best improvements to your marketing program will be substantive improvements, not cosmetic improvements, so take particular note of exhibiting strategies or marketing programs that catch your eye, and try to glean what you can from them.

Are you having trouble distributing literature at trade shows? This may have something to do with the design of your literature, but more often than not exhibitors struggle with distribution because their literature is presented in an unattractive way. The Dash Literature Banner Stand combines traditional banner stands with literature stands to produce a unique and attractive alternative.

Each system has a large graphic banner with three literature pockets below. Each literature pocket can hold 8.5″ x 11″ brochures, and the banner graphic is 31.5″ wide x 44.5″ high. The graphic is placed under tension using a flexible aluminum pole.

If you have any questions about the Dash Literature Banner Stand or any of our other literature racks, please visit call 877.663.3976 or email sales@moddisplays.com.

For a limited time only, you can pick between 26 canopy colors to further customize your Alumalite display. Despite the wide variety of color choices, there is no additional charge, and MODdisplays will still ship your exhibit in only five business days. This special limited time offer applies to our Alumalite Wave displays, Arch displays, and Straight displays, which allows our clients to have the widest selection available.

Supported by durable aluminum extrusions, the Alumalite canopy is constructed from aluminum tubing covered in a flexible, stretchy fabric.  This fabric can be one of 26 colors at no additional charge to you, and we guarantee that you’ll find a color that matches your branding package.

Alumalite trade show exhibits are making a big splash in the portable trade show display industry because of their unique design and easy setup, and the addition of free colored canopies will only serve to help these systems stand out from the crowd. Unlike standard popup displays, these systems can hold a number of accessories including monitor mounts, literature shelves, product shelves, counters, and customizable exhibit lighting.