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MODdisplays offers a wide variety of Entasi tension fabric display kits, and each kit comes with its own unique configuration of accessories such as monitor mounts, literature holders, product shelves, stand-off graphics, and trade show counters. Despite the versatility of our Entasi displays, they are inexpensive and lightweight when compared with other portable exhibit systems on the market. The structure of these displays is made from anodized aluminum tubing with patented quick-lock connectors for easy setup. The aluminum tubing is shock-corded together whenever necessary so that exhibitors will have no trouble assembling the booth in a matter of minutes.

Entasi graphics are produced using a process called dye sublimation. This process essentially burns your image into a durable, washable fabric graphic that is guaranteed never to wrinkle or fade. The fabric wraps all the way around the aluminum structure, allowing for a snug fit every time. The graphic can be cleaned in any standard washing machine using a mild detergent on the gentlest cycle. To remove stubborn smudges, simply take your graphic to the nearest dry cleaner.

MODdisplays offers free graphic design and free custom renderings for every Entasi booth we offer. Most companies require that you place your order long before you know what your finished booth will look like, but MODdisplays will show you a detailed image of your trade show exhibit before you agree to purchase. Although we offer a wide variety of pre-configured Entasi packages, Entasi displays and accessories are also available a la carte, which allows you to build your own system from scratch.

MODdisplays has drastically reduced prices on all of its truss display packages. We are proud to offer the lowest prices in the industry on every orbital truss system, including our complete line of 10′ x 10′, 10′ x 20′, and 20′ x 20′ truss exhibits. Each package comes complete with the necessary hardware, graphics, and shipping cases to create a unique look for your next event.

Truss displays are extremely durable thanks to their tubular steel construction, and with proper care your truss system may be the last exhibit you ever need to purchase. Despite their rugged design, orbital truss systems still maintain many of the advantages of modern portable exhibits. There are numerous accessory options available for use with your truss booths including monitor mounts, literature holders, shelving units, and slat walls.

All of our truss graphics are dye sublimated fabric. This advanced printing process essentially burns your image into a durable, washable fabric graphic that is guaranteed never to wrinkle or fade. These graphics can be folded in storage to take up minimal space. In addition to the printing of your graphics, MODdisplays also offers free graphic design with the purchase of any truss display system. Our unique process ensures that your graphic presence sends a powerful message at your next trade show.

At MODdisplays, we boast the fastest turnaround times in the portable trade show display industry. Even if you need a trade show display for your event that takes place tomorrow, chances are good that we can accommodate your needs. It is not uncommon for MODdisplays to pick up the slack when other companies have failed to produce or ship a trade show booth on time. We understand that trade shows are time sensitive events with a lot of money on the line, and we strive to get the job done even in high-pressure situations.

Although we recommend planning your trade show display months in advance, we understand that it is often necessary to ship trade show booths at the last minute. When you absolutely must have your exhibit for a show that takes place tomorrow, there is still plenty of time to get your project finished. MODdisplays regularly ships trade show booths directly to conferences or hotels for our clients to pick up at the last second before the show begins.

Every trade show display we sell can be assembled completely within an hour, which means that even if you receive your booth on the same day the show begins, you won’t lose precious time trying to set up a complicated exhibit with poor directions. If another exhibit company fails to meet your deadline, give MODdisplays a chance and I’m sure you won’t be disappointed.

Exhibitors and attendees both noticed that CES had a much smaller and more relaxed feeling this year compared to 2008, but many show-stopping products were unveiled this year. According to Engadget’s CES Article, Palm stole the show, but HDTV-related gadgets were also a big draw at CES 2009.

One of the most interesting products I saw was the 50-inch multitouch TV from Samsung. Although I couldn’t think of any practical uses for this device, it was definitely a lot of fun watching people play with images and use the built in chalkboard. Like almost every product at the Consumer Electronics Show, the TV was outlandish and impractical, but isn’t that what defines CES after all?

Although CES was smaller than usual this year, it wasn’t near as small or under-attended as many experts predicted. The trade show industry still appears to be going strong despite the downturn in the American economy. With the prospect of Apple exhibiting at CES in 2010, the biggest of all trade shows should get even bigger next year.

MODdisplays uses advanced project management systems to ensure that your trade show display arrives on time and looks exactly as you expected. By repeating the same procedures for every exhibit we produce, we minimize mistakes. Our returning clients are confident in our system because they know exactly what to expect. Trade shows are stressful enough without any contribution from MODdisplays, so we keep our clients informed and in updated about the status of their trade show booth.

Uploading your graphic files is only one aspect of our overall project management system, but despite its simple appearance, our graphics uploader is very advanced when compared with that of other trade show companies. When you upload your graphics to our website, you must include your company’s name, your email address, and your phone number. As soon as your file is processed by our uploader, emails are dispatched to the graphic designer who has been assigned to your project, and your information is dropped directly into our project management system for easy access.

Your graphic files are usually reviewed by one of our graphic designers within an hour, and you’ll receive a customize e-proof to approve that will show you the layout of your graphics and highlight any areas that may cause problems when your exhibit is printed. We never print files until your company has approved our e-proofs, which ensures that no mistakes are made in the printing process. Many of our competitors will print files as they are received, but at MODdisplays our graphic design services are completely free, so we will offer your company design support in any way you need it.

If you have any questions about uploading your graphics or graphic guidelines, please email graphics@moddisplays.com or call 877.MOD.EXPO.

The largest consumer technology trade show in the world kicks off tomorrow in Las Vegas. The Consumer Electronics Association is a massive organization that spends nearly all of its energy planning and preparing for the Consumer Electronics Show, which is widely recognized as the most prominent trade show in the world. With big name exhibitors like Sony, Samsung, Motorola, and many more, CES has drawn massive crowds to Las Vegas year after year for almost four decades.

Each year, many new products and technological innovations are unveiled at CES. With over 2,700 exhibitors planning to show their stuff this year alone, it could take you weeks just to visit every trade show booth spanning across three of Las Vegas’ largest convention centers (including the monstrous Las Vegas Convention Center). There are always a few diamonds in the rough each year (startup companies with brilliant products or technological innovations), and there will be a massive media presence in attendance hoping to be first to spot the next great opportunity.

Positioning is the way you set your product or service aside from your competition in the marketplace. As you can tell, the positioning of a product, service, or even store location will stick in the customers mind and always be associated with the company. If you just take a few moments to think about the type of restaurants along interstate, you will realize that they are mostly fast food. These companies have positioned themselves in a place where they know customers have a need for quick, easy food.

Location is only one factor in positioning a company. Think of communication and the messages that are portrayed through commercials and other types of advertisements. For example, what comes to your mind when you hear the name Mercedes, Gatorade, or Subaru? What about department stores such as Neiman Marcus, JCPenny, and Bloomingdales? If you think of the ads for each of these products and companies, you will notice that each place has a different approach. The approach that each company takes depends on the market they are trying to reach and that reflects how they will position themselves.

Positioning strategies are really important when it comes to choosing your trade show booth and graphic design. You want to make sure that the booth you choose reflects the image of your brand and coincides with any other marketing material you have. Determining what graphics you choose for your display depends on what your positioning strategy will be at the trade show. If you chose the correct show to exhibit at, most likely you will have competition there, so you want to make sure your products benefits and services stand out from the rest.

Positioning strategies generally focus on the consumer or the competition. Both ways associate product benefits with consumer needs, but to focus more on the consumer you have link the product with the benefits the consumer will derive by creating a favorable brand image. The competitive approach positions the product by comparing it, and the benefit it offers, with the competition. For example, Scope mouthwash positions itself as better tasting than Listerine. Apple positions itself as having fewer viruses than a PC. Positioning can be the most important part in marketing to establishing a brand.

Before you attend a trade show, pick your booth, and design graphics ask yourself these questions:

1. What position do we already hold in the target consumer’s mind? (This answer must come from the marketplace, not your manager).
2. What position does our company want to own?
3. What competition do we have to beat to get this?
4. Do we have a strong marketing budget to hold this position?
5. Will we stick with a consistent positioning strategy?
6. Do our creative’s match our positioning strategy?

MODdisplays has a lot of experience in picking a booth that best fits your company’s needs and strategy. If you have any questions or need advice on picking a trade show booth, please call MODdisplays at 877.663.3976 or email sales@moddisplays.com.

MODdisplays now offers a selection of promotional products to help your company increase brand awareness at your next trade show. It is a proven fact that trade show giveaways can help improve the return on your investment at your next event. Whether you’re looking for a branded pen, bag, notebook, stress ball, or lanyard, MODdisplays has a wide selection to choose from. Please visit www.moddisplays.com for more details.

Trade shows usually last six to eight hours, and offer time for booth staffers to interact with potential clients. Unless you make a big impression on your target audience, there is little hope that potential clients will remember your company’s brand. Sending potential clients away with branded giveaway items is a great way to make sure that you are not forgotten. High quality promotional items may remain in use for years, which serves as a constant reminder of your company.

“Our line of trade show products is constantly expanding and improving, and the addition of promotional items to our catalog complements our existing product line,” said Ben Hughes, Director of Sales at MODdisplays. “Although we will always focus our primary attention on the sale of trade show displays, many of our clients have expressed interest in purchasing trade show giveaways from our website as well. Our primary concern is to make shopping for trade show products easy and affordable for our clients, and we believe that the addition of promotional products is a step in that direction.”

Clients who order promotional products from MODdisplays will receive the same exceptionally quick service and dedicated attention as clients who order large trade show exhibits. MODdisplays has streamlined the process for ordering trade show booth packages to ensure that every order is fulfilled smoothly and every product arrives as expected. If you have any questions about the process at MODdisplays, call 877.663.3976 or email sales@moddisplays.com.

An industry is a group of companies that operate with the same end-users in mind. For example, the trade show materials industry is comprised of all the companies that are working to sell trade show displays and exhibiting accessories to a group of people who can be collectively referred to as exhibitors. The strongest companies always find themselves in a leadership role within their industry, while weaker companies spend most of their energies imitating the strategies of the stronger companies in an attempt to catch up.

Trade show marketing is no different. If you find yourself planning your trade show exhibit by trying to model your booth after one of your best competitors, you will probably find that your industry-leading competitor will have further distanced itself by the time you’ve adequately mimicked their exhibiting system. In order to take a leadership role in your industry, you need to step away from industry standards and norms and take a long, hard look at what end-users are looking for. Once you understand your client’s profile, you’ll have a clear picture of what marketing steps to take. Instead of merely copying your competitors marketing efforts, you will be able to define your own presence and set the tone for your industry. Your display may take an entirely different shape and style than any of your competitors, but that won’t matter if your look is exactly what clients have been searching for.

One way to spot a dying company is to look for responsive marketing practices. Do you ever wonder why Microsoft doesn’t respond to Apple’s constant jabs about the inferiority of Windows PCs? The reason is simple: Microsoft holds over 80% of the market share, and responding to Apple’s marketing efforts would legitimize them. While marketing campaigns should be flexible enough to respond to changing competitive environments, they shouldn’t be focused entirely on tearing down competitors. A marketing strategy that directly attacks competitors in an unskilled or tactless way only serves to legitimize your competition, and may actually drive customers away who want to find out what it is about your competitor’s business model that has you in such a tiff.

When planning your next event, think carefully about what will interest your potential clients. If possible, try to take your thinking outside of the context of what other players in your industry are doing. If everyone else in your industry is making unnecessarily large profit margins, your company will have a lot of success by offering lower prices. If your industry lacks a recognizable brand name, improve your packaging and placement to put your logo in the minds of your potential clients. If your industry is like most, there is plenty of room for improvement. Can you ever improve as a company if you’re constantly copying ideas and responding to the work of your competitors?

Purchasing replacement graphics for your popup display is easy at MODdisplays. If you own a Standard 10ft Popup Display, replacing your main graphics and end panels costs as little as $1,200, with free graphic design included in the purchase price. This is an incredible value, especially considering that $1,200 will only buy you 3 graphic panels at the industry’s standard price.

We make ordering your new graphic panels simple through the use of our informative website and our integrated graphics uploader. When you upload your artwork into our advanced system, your artwork will be automatically associated with your order. Any color matching details you provide will be included on the work order, which ensures that no information gets lost in the communication process. Your project is immediately assigned to one of our experienced graphic designers, who will check your files for proper resolution, image quality, color correctness, spelling, and sizing to ensure that no mistakes are made in your graphic output.

Our popup display graphics are printed directly on a high-quality PET substrate using inkjet technology. The graphic is then thermally laminated (or “encapsulated”) with a protective film to ensure that your graphics last a long time. We ship our replacement graphics in solid tubes (instead of flimsy cardboard boxes) that are extremely protective to ensure that your graphic is not damaged in shipping or transportation. Please feel free to call 877.663.3976 or email sales@moddisplays with questions about our popup display graphics.