Trade Show Marketing Blog

At MODdisplays, we believe that we have found the ideal balance between custom exhibits and stocked exhibits. Using only stocked hardware, every trade show display we sell can be packaged and shipped in a matter of days, but our flexible modular exhibit lines allow for virtually limitless customization. With MODdisplays, you get the convenience and rapid turnaround times of a portable exhibit retailer with the flexibility and versatility of a custom exhibit house.

Because we can create custom-looking trade show displays from stocked exhibit hardware, we are able to keep our costs down and streamline the process of ordering exhibits online. Our catalog of stocked components is enormous, and it never stops growing. Whether you need literature shelves, monitor mounts, counter systems, light fixtures, or product shelves, we can meet your needs at affordable prices with lightning quick turnaround times.

You’re probably as tired as we are of the endless bickering between exhibit houses about whether custom exhibits or stocked exhibits are better, so why not experience the best of both worlds by purchasing your next trade show booth from MODdisplays? Call 877.MOD.EXPO or email sales@moddisplays.com for more details.

Check out our Entasi display video today!

MODdisplays offers a wide variety of Entasi tension fabric display kits, and each kit comes with its own unique configuration of accessories such as monitor mounts, literature holders, product shelves, stand-off graphics, and trade show counters. Despite the versatility of our Entasi displays, they are inexpensive and lightweight when compared with other portable exhibit systems on the market. The structure of these displays is made from anodized aluminum tubing with patented quick-lock connectors for easy setup. The aluminum tubing is shock-corded together whenever necessary so that exhibitors will have no trouble assembling the booth in a matter of minutes.

Entasi graphics are produced using a process called dye sublimation. This process essentially burns your image into a durable, washable fabric graphic that is guaranteed never to wrinkle or fade. The fabric wraps all the way around the aluminum structure, allowing for a snug fit every time. The graphic can be cleaned in any standard washing machine using a mild detergent on the gentlest cycle. To remove stubborn smudges, simply take your graphic to the nearest dry cleaner.

MODdisplays offers free graphic design and free custom renderings for every Entasi booth we offer. Most companies require that you place your order long before you know what your finished booth will look like, but MODdisplays will show you a detailed image of your trade show exhibit before you agree to purchase. Although we offer a wide variety of pre-configured Entasi packages, Entasi displays and accessories are also available a la carte, which allows you to build your own system from scratch.

MODdisplays has drastically reduced prices on all of its truss display packages. We are proud to offer the lowest prices in the industry on every orbital truss system, including our complete line of 10′ x 10′, 10′ x 20′, and 20′ x 20′ truss exhibits. Each package comes complete with the necessary hardware, graphics, and shipping cases to create a unique look for your next event.

Truss displays are extremely durable thanks to their tubular steel construction, and with proper care your truss system may be the last exhibit you ever need to purchase. Despite their rugged design, orbital truss systems still maintain many of the advantages of modern portable exhibits. There are numerous accessory options available for use with your truss booths including monitor mounts, literature holders, shelving units, and slat walls.

All of our truss graphics are dye sublimated fabric. This advanced printing process essentially burns your image into a durable, washable fabric graphic that is guaranteed never to wrinkle or fade. These graphics can be folded in storage to take up minimal space. In addition to the printing of your graphics, MODdisplays also offers free graphic design with the purchase of any truss display system. Our unique process ensures that your graphic presence sends a powerful message at your next trade show.

At MODdisplays, we boast the fastest turnaround times in the portable trade show display industry. Even if you need a trade show display for your event that takes place tomorrow, chances are good that we can accommodate your needs. It is not uncommon for MODdisplays to pick up the slack when other companies have failed to produce or ship a trade show booth on time. We understand that trade shows are time sensitive events with a lot of money on the line, and we strive to get the job done even in high-pressure situations.

Although we recommend planning your trade show display months in advance, we understand that it is often necessary to ship trade show booths at the last minute. When you absolutely must have your exhibit for a show that takes place tomorrow, there is still plenty of time to get your project finished. MODdisplays regularly ships trade show booths directly to conferences or hotels for our clients to pick up at the last second before the show begins.

Every trade show display we sell can be assembled completely within an hour, which means that even if you receive your booth on the same day the show begins, you won’t lose precious time trying to set up a complicated exhibit with poor directions. If another exhibit company fails to meet your deadline, give MODdisplays a chance and I’m sure you won’t be disappointed.

Purchasing replacement graphics for your popup display is easy at MODdisplays. If you own a Standard 10ft Popup Display, replacing your main graphics and end panels costs as little as $1,200, with free graphic design included in the purchase price. This is an incredible value, especially considering that $1,200 will only buy you 3 graphic panels at the industry’s standard price.

We make ordering your new graphic panels simple through the use of our informative website and our integrated graphics uploader. When you upload your artwork into our advanced system, your artwork will be automatically associated with your order. Any color matching details you provide will be included on the work order, which ensures that no information gets lost in the communication process. Your project is immediately assigned to one of our experienced graphic designers, who will check your files for proper resolution, image quality, color correctness, spelling, and sizing to ensure that no mistakes are made in your graphic output.

Our popup display graphics are printed directly on a high-quality PET substrate using inkjet technology. The graphic is then thermally laminated (or “encapsulated”) with a protective film to ensure that your graphics last a long time. We ship our replacement graphics in solid tubes (instead of flimsy cardboard boxes) that are extremely protective to ensure that your graphic is not damaged in shipping or transportation. Please feel free to call 877.663.3976 or email sales@moddisplays with questions about our popup display graphics.

MODdisplays is proud to announce our biggest savings event ever: 15% off every product on our online store. We understand that marketing budgets get pinched near the end of the year, but that doesn’t mean that your company should have to sacrifice its presence at your next trade show.

Whether you’re looking for top of the line Exhibit One displays, popup displays, or Xpressions displays, you’ll find unbeatable prices on our online store.

Building brand awareness can take decades, especially if your company operates within a small niche. Consistency and longevity are important for any marketing professional, as they show your customers and competitors that you are dedicated to meeting your long term objectives. Strong, enduring companies pace themselves and only take on the challenges that they can adequately handle, which allows them to keep their brand in front of customers consistently over a long period of time.

How many times have you witnessed a strong company aggressively take on more marketing challenges than they can handle? Inevitably, they run out of motivation, manpower, or money; and their short term approach fades into oblivion. If you know that your advantage over your competitors is your dedication and determination, you can actually force your competitors into this position by making them compete on your terms for market share.

Trade show marketing is no different. Many companies exhibit in large spaces, and wind up spending much more on their trade show booths than they budgeted. Their large exhibit space looks under-staffed and inadequate for the space, and the event winds up being a disaster for the exhibitor. It is always better to pick a small niche where you know you can be the best than to try and keep up with your larger, more capitalized competitors. Reserving a small exhibit space will allow you to outfit and staff your space properly, and may end up driving more traffic to your booth than an underfunded space.

• Display Type: Tension Fabric
• Booth Size: 20′ x 20′
• Special Accommodations: N/A
• Price Range: $20,000 - $50,000
• Turnaround Time: 9 business days
• Setup Time: 2 - 4 hours

• Display Type: Tension Fabric
• Booth Size: 20′ x 20′
• Special Accommodations: N/A
• Price Range: $20,000 - $50,000
• Turnaround Time: 7 business days
• Setup Time: 2 - 4 hours

The recent financial turmoil on Wall Street has left American business owners in a state of confusion. Many small business owners are already feeling the effects of the current financial crisis, and many more are uncertain about what the next few years might hold for their company. According to recent reports from the Trade Show Bureau, the trade show industry is still going strong, but will that trend continue as banks and businesses tighten their belts in preparation for the storm ahead?

Trade shows will always be an important component of business to business marketing efforts, but small businesses will spend less money on trade shows in the coming years than they have in the past. As businesses spend fewer and fewer marketing dollars, the need to maximize those dollars will drive demand for experienced trade show marketing specialists. Trade shows are a great place to inform your target audience about what kind of company you are, what products you offer, and what differentiates you from your competitors, and an experienced trade show marketing specialist can help you increase the return on your investment and reduce the costs associated with exhibiting.