Trade Show Graphics

Smartpak Graphics Cases

Posted by Andy Keeler on April 15, 2008
Trade Show Accessories, Trade Show Graphics / No Comments

Smartpak cases stand out because of their bright blue color, so there is no way you could possibly confuse them with another graphics case. Every Smartpak case we sell is designed to withstand the rigors of shipping and transportation, so you can be confident that your valuable trade show hardware will be protected. The crush resistant design of our Smartpak IQ case will ensure that the case itself lasts for years to come. Should anything happen to your Smartpak case, the case carries a 100% lifetime warranty. Simply send the case back and we will repair or replace the broken part at no cost to you.

Smartpak cases come with a top handle and durable wheels that make transportation easy. You’ll never have to carry your exhibiting materials from show to show again, simply roll them along in our durable case. As you can see, the Smartpak cases come in many different sizes, so you are sure to find the case that meets your needs at MODdisplays:

Smartpak cases

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Bold Colors Dominate the Trade Show Landscape

When designing your trade show graphics, simple bold colors will make a huge impact at your show when compared with muted colors. Most companies are bound by the colors already present within their logo, but we recommend taking the boldest color from your logo and using that to create a focal point within your exhibit space.

bold trade show display

MODdisplays offers a number of customizable accessories (headers and wing panels are pictured on the exhibit one display above) that allow you to build out your exhibit with bold, high-impact graphics that will grab attention. The trade show exhibit pictured above would have no problem grabbing attention at any trade show in the country because of the bold design and powerful use of bright blue.

Don’t be afraid to use your exhibit graphics to direct visitors and attendees to a part of your booth that you want to highlight. The green arrow on this display encourages users to interact with the presentation that is already in process on the computer screen. You simply can’t miss that bold green arrow, even from across the trade show floor, so having it point to an important area is a big step toward drawing attendees to your booth display.

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Exhibit Break Down

Posted by Andy Keeler on April 09, 2008
Trade Show Displays, Trade Show Graphics / 1 Comment

After a long day on the trade show floor, most exhibitors are anxious to pack up their booth and get back to the hotel as quickly as possible. The rush to leave the exhibit hall, though understandable, often results in damaged hardware and dirty graphics. The time you spend breaking down your trade show exhibit could have a big impact on the life of your exhibit as well as the cost of ownership for all of your booth hardware.

When breaking down your trade show booth, the first thing you want to do is take a moment to think about the right way to pack away your exhibiting materials. Knowing that your trade show display is properly packed will help you maintain peace of mind while your system is in storage, and it will help you to set up your booth more easily at the next trade show. Many trade show displays come with detailed packing instructions (included in every display sold by MODdisplays), and using these instructions will serve to make your life much easier.

It is also important to clean your graphics when you take down your exhibit booth. Trade shows are grimy, dusty, dirty places, and by the end of the day, your trade show graphics will be covered in dirt and fingerprints. Taking a few minutes to wipe down your graphics with a mild cleaner and a dry cloth will go a long way toward helping your exhibit look good at the next expo. If you have purchased dye sublimated graphics, they can usually be thrown directly into the washing machine to get out any stubborn dirt spots.

If you have questions about cleaning your trade show display or breaking down your exhibit, please feel free to contact us at 877.663.3976.

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Trade Show Exhibit Design

Posted by Andy Keeler on April 01, 2008
MODdisplays Information / No Comments

We work hard to design trade show displays for our clients that will meet their budget as well as provide them with a quality display that will last for years to come. If you need help designing your trade show booth or graphics, we do it all for free at MODdisplays. We do our best to work on your terms to ensure that you get the best possible exhibit solution. Below is an example of one of the many trade show displays we have designed using our photo-realistic rendering service.

trianglewings.jpg

If you want to take a look at all the possible exhibit configurations we can design, check out our website at http://www.moddisplays.com.

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Protect Your Investment – Trade Show Cases

Posted by Andy Keeler on March 31, 2008
Trade Show Accessories, Trade Show Graphics / No Comments

Why would you spend thousands of dollars on a trade show display and then ship it in a flimsy cardboard box? That’s the equivalent of buying a Porsche and then letting your 11 year old nephew drive it home from the dealership. Trade show cases are a great way to protect your investment without adding much cost to your exhibit booth. MODdisplays also sells cases to protect your trade show graphics, which are by far the most vulnerable part of your trade show booth display.

The cost of designing your graphics can  add up to thousands of dollars (although MODdisplays offers free graphic design service so that our clients can avoid this charge), so why not protect them with a graphics case? These cases usually cost less than $200, and most come with a lifetime warranty, so you can be sure that your system will always be protected.

The best part about trade show cases is the effect that a high quality case has on installation and dismantle personnel. When they see a display packaged roughly in a flimsy cardboard box, they tend to take less care when assembling the display because they think that it is old and probably already damaged. If they come across your exhibit and it is neatly packaged, it makes their job much easier, which means they will take more time to properly set up your booth, and they will take more care not to damage your exhibit components.

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Rear Projection Systems

Posted by Andy Keeler on March 15, 2008
Trade Show Displays, Trade Show Graphics, Trade Show Trends / No Comments

Every year thousands of exhibitors spend big bucks on trade show graphics. If trade show displays could be built to use rear projection systems, exhibitors could change the look of their graphic with the touch of a button instead of having to spend thousands of dollars having a graphic printed with a new image. The ability to quickly change graphics is also a great way for exhibitors to change their look quickly between business-to-business and consumer trade shows.

Many trade show displays currently use rear projection systems, with the entasi display being the most notable example. These systems allow an image to be projected from behind the display through a hole in the graphic and onto a specially designed piece of plastic that is sensitive to light. Visitors and attendees will struggle to figure out where the video is coming from.

The rear projection system for entasi displays is not perfected yet. The system only works for a small piece of plastic, and not for the entire back wall graphic. While this system allows exhibitors to change part of their message, it would be really great if there were a rear projection system that allowed them to change their entire look at the click of a button.

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Using Color in Trade Show Exhibit Design

Posted by Andy Keeler on March 13, 2008
Exhibiting Strategy, Trade Show Graphics / No Comments

The colors you choose for your trade show display graphics send non-verbal signals to visitors and attendees at your show, so you need to be very careful that you are sending the right signals. Some basic colors are listed below along with the positive and negative effects they may have on your potential clients.

Red

  • Positives – Indicates passion, energy, and excitement.
  • Negatives – Indicates recklessness and emotion-based decision making.

Blue

  • Positives – Creates a calm, soothing environment. Blue is associated with professionalism and strength.
  • Negatives – Creates a feeling of coldness and depression.

Green

  • Positives – Indicates comfort, peace, money, and nature.
  • Negatives – Indicates greed.

Yellow

  • Positives – Attracts attention better than any other color.
  • Negatives – Can be distracting and disconcerting when overused.

Black

  • Positives – Indicates power, modernity, and urbane culture.
  • Negatives – Indicates arrogance, dishonesty, and evil.

Brown

  • Positives – Indicates a desire to be unique and is associated with nature.
  • Negatives – Indicates an air of informality and dirtiness.

Gray

  • Positives – Stimulates creative thinking, works well as a backdrop to help other parts of your display stand out.
  • Negatives – If not used well, gray can be boring and dull.

Most companies are very limited by the colors of their company, but if you have a choice about what color your trade show displays use, always think carefully about what effect your are giving off.

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Tips for Designing Trade Show Graphics

Posted by Andy Keeler on March 07, 2008
Articles, Trade Show Displays, Trade Show Graphics / 1 Comment

If you have ever attended a trade show, you know that many companies struggle with designing graphics that represent their company well. Even large, nationally recognized corporations make glaring mistakes in their graphic design that could have easily been prevented with a better understanding of the trade show environment. By collecting information from designers experienced in working with trade show graphics, we have compiled a number of tips that we believe are crucial to a successful graphic design.

 

1- Less is more in the world of trade show graphics. Many designers seem to think that they are designing a museum exhibit, because the entire display is filled with small text and bullet points. You only have three seconds to grab the attention of attendees and visitors at a trade show, and a large graphic full of tiny text is the last thing you want. We have found that large, boldly colored images that relate directly to the brand identity of your company will not only increase your visibility at the trade show, but increase the return on your investment. If you are designing graphics to promote a company that sells orange juice, you would do much better by using a large image of a fresh orange than by writing bullet points about the advantages of purchasing your brand of orange juice.

 

2- Do not sacrifice a professional image in order to market a smaller facet of your company. At a trade show, you are marketing your brand, not your products. Unless you offer a cutting edge product, visitors to your booth will not be impressed by what you sell. If you design simple but professional trade show graphics that focus on the feel of your company, you are much more likely to leave a lasting impact on attendees by raising the profile of your company brand. The biggest motivating factor that changes potential customers into loyal clients is the perception that your company is professional and legitimate.

 

3- Maintain a consistent scheme with all of your marketing material. Your large format trade show graphics should be closely tied in with the literature and giveaways you are handing out, as well as any pre-show mailers you have sent. Your trade show graphics should also work with your company website, letterhead, and business cards. In other words, your trade show marketing campaign needs to be a part of a much larger approach that is well planned and consistent. This will help you to appear legitimate and professional to your potential clients, which will help to earn business for your company. If your trade show graphics are well designed and make a big impact at your show, visitors will be disappointed if they are pointed to a poorly designed, outdated website.

 

Many companies that sell trade show displays offer graphic design, usually at a cost of roughly $100 per hour. There are a few companies that offer free trade show graphic design with the purchase of a trade show display or banner stand, which can be a great way to save money and time. Companies that sell exhibits usually staff designers that specialize in large format graphic design and printing, which means that they know exactly what types of design works well in a trade show environment. The expertise of a professional can drastically increase the return on your investment without adding too much upfront cost.

 

About the Author:

Andy Keeler is the owner of MODdisplays. They specialize in trade show displays and exhibit graphics at and their trade show booths are environmentally friendly.  MODDisplays can be found online at:  http://www.moddisplays.com .

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MODDisplays Now Offers Free Graphic Design

Posted by Andy Keeler on March 07, 2008
Press Releases, Trade Show Displays, Trade Show Graphics / 1 Comment

Leading trade show display company works with clients to get them the graphics they want.

 

Harrisonburg, VA – (PRWeb) – March 6, 2008 – MODdisplays, a leader in the portable trade show display industry, now offers free graphic design services with the purchase of any trade show display or banner stand. Designing trade show graphics can be a complex and challenging process, and usually ends up costing exhibitors more time and money than the display itself. The design professionals at MODdisplays can take the headache out of designing your own graphics and help to ensure that you look your best at the show.  MODDisplays can be found online at:  http://www.moddisplays.com .

 

The graphic designers at MODdisplays are experienced in the field of trade show marketing, which means they understand what works well for exhibitors. Trade shows are fast-paced environments, and experienced design professionals can help your company produce a display that is eye-catching and professional at the same time.

 

Most companies in the portable trade show display industry charge between $75 and $200 per hour, and an average 10 x 10 trade show booth could take as long as eight hours to design. Graphic design charges can add up very quickly, and many companies hide the total charge until after it is too late for the client to back out of the purchase. At MODdisplays, graphic designs for your trade show booth are completely free, and there are no strings attached to this offer.

 

In addition to the obvious cost benefits for clients of MODdisplays, the addition of free trade show graphic design simplifies the ordering process. “People who are in search of a trade show display really like what they see on our website, but they aren’t sure how the process of designing and producing custom graphics works. Now they can purchase our displays with confidence, and we send them their first graphic design rendition the next business day,” says MODdisplays President Andy Keeler. Combined with the custom exhibit rendering service offered by MODdisplays, the process of purchasing a trade show exhibit has become much easier.

 

When you purchase a trade show booth from MODdisplays, a member of the Graphics Department will immediately contact you to get a feel for what you are trying to accomplish at your trade show, as well as what types of graphic design appeal to your company’s unique style. From that conversation, a designer will take the time to produce an initial rendition. Through continued dialogue with our graphic design department, we will help you come to a graphic solution that works well for your company. Nothing will ever be printed without your signed approval, so there is no need to worry about paying for something that you are not entirely satisfied with.

 

In the portable trade show display industry, it is easy to get complacent and fall into routines with clients. MODdisplays is proud of the steps that have been taken to improve customer experience and continually improve the service that we provide to our clients.

 

Contact

Andy Keeler

http://www.moddisplays.com

sales@moddisplays.com

1.877.663.3976 (Toll Free)

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Tips for Designing Trade Show Graphics

Posted by Andy Keeler on February 20, 2008
Exhibiting Strategy, Trade Show Marketing / No Comments

If you have ever attended a trade show, you know that many companies struggle with designing graphics that represent their company well. Even large, nationally recognized corporations make glaring mistakes in their graphic design that could have easily been prevented with a better understanding of the trade show environment. By collecting information from designers experienced in working with trade show graphics, we have compiled a number of tips that we believe are crucial to a successful graphic design.

1- Less is more in the world of trade show graphics. Many designers seem to think that they are designing a museum exhibit, because the entire display is filled with small text and bullet points. You only have three seconds to grab the attention of attendees and visitors at a trade show, and a large graphic full of tiny text is the last thing you want. We have found that large, boldly colored images that relate directly to the brand identity of your company will not only increase your visibility at the trade show, but increase the return on your investment. If you are designing graphics to promote a company that sells orange juice, you would do much better by using a large image of a fresh orange than by writing bullet points about the advantages of purchasing your brand of orange juice.

2- Do not sacrifice a professional image in order to market a smaller facet of your company. At a trade show, you are marketing your brand, not your products. Unless you offer a cutting edge product, visitors to your booth will not be impressed by what you sell. If you design simple but professional trade show graphics that focus on the feel of your company, you are much more likely to leave a lasting impact on attendees by raising the profile of your company brand. The biggest motivating factor that changes potential customers into loyal clients is the perception that your company is professional and legitimate.

3- Maintain a consistent scheme with all of your marketing material. Your large format trade show graphics should be closely tied in with the literature and giveaways you are handing out, as well as any pre-show mailers you have sent. Your trade show graphics should also work with your company website, letterhead, and business cards. In other words, your trade show marketing campaign needs to be a part of a much larger approach that is well planned and consistent. This will help you to appear legitimate and professional to your potential clients, which will help to earn business for your company. If your trade show graphics are well designed and make a big impact at your show, visitors will be disappointed if they are pointed to a poorly designed, outdated website.

Many companies that sell trade show displays offer graphic design, usually at a cost of roughly $100 per hour. There are a few companies that offer free trade show graphic design with the purchase of a trade show display or banner stand, which can be a great way to save money and time. Companies that sell exhibits usually staff designers that specialize in large format graphic design and printing, which means that they know exactly what types of design works well in a trade show environment. The expertise of a professional can drastically increase the return on your investment without adding too much upfront cost.

About the Author:

Andy Keeler is the owner of MODdisplays, a company that specializes in portable trade show displays and exhibit graphics. MODdisplays offers free graphic design and a free rendering service in an effort to simplify the process of purchasing trade show booths online. MODdisplays also offers Exhibit One displays, which are the most eco-friendly displays available on the market today.

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