Successful exhibitors know that it is important to grab the attention of attendees long before the show begins. If you can generate buzz and excitement about your trade show booth before the show even begins, you are much more likely to have a successful event. The internet is a great way to spread the word about your company and encourage attendees to look for your booth when they arrive at the event. Here are a few ways to get your name out:
- Submit press releases that announce your plans to exhibit at the event. If you follow established guidelines for press releases, you may be lucky enough to get your story picked up by media giants like Google and Yahoo (who regularly grab articles from press release websites), and users who are searching for news related to the trade show may find your company’s press release.
- Purchase advertising space on the show’s website. Most modern trade shows use online registration for attendees, and if you can afford to place an advertisement on those web pages, it is likely that many attendees will see your company name when they are signing up to attend the show. This is a great way to reinforce your presence and your branding image.
- Create a web page that describes the highlights of your company’s exhibit, and use search engine marketing to direct traffic to the page. When attendees search for information about the show they plan to attend on Google or Yahoo, you can have them directed to your web page which outlines your plans for the event. Directing users who are searching for information about the event to your page can be a valuable way to increase exposure.
- Be sure to update your friends and business associates on Facebook, Twitter, LinkedIn, and other social networking sites to let them know that you will be exhibiting at a particular trade show. Websites like Twitter are filled with voyeuristic users (called “lurkers”) who are interested in what you have to say, and information spreads very rapidly when lurkers republish information they find from your posts.
The internet is a powerful way to spread information about your company, and successful trade show marketing professionals always use the internet to get the word out about future events. Be creative and come up with your own marketing ideas for the internet.